Being ahead of the curve is great, but make sure that creative spark is coming from within and not just from AI
"Greenlight Group specializes in digital strategy and influencer management, helping creators grow, engage audiences, and secure brand partnerships."
Michael Berkowitz and Doug Landers
Owners of Greenlight Group
AI is changing the way we work, create, and interact. It’s exciting, but it can also feel overwhelming. With so many tools popping up, it’s easy to wonder how to stay motivated and stand out in a world where AI is everywhere.
We’ve worked with influencers at Greenlight Group for a while now, and one thing is clear—AI isn’t replacing creativity. It’s just another tool in the toolbox. The real challenge is learning how to use it without losing that human touch.
Watch the full episode here:
AI is a Tool, Not the Competition
AI isn’t here to take over. It’s great at pulling from past data and generating content that feels familiar. But the best influencers—the ones who truly connect with their audience—bring something that AI just can’t replicate: authenticity.
The most successful creators we work with don’t just rely on AI to pump out content. They use it to streamline their process—whether that’s brainstorming, storyboarding, or thumbnail creation. AI helps with the how, but it’s the what that makes a creator stand out.
Has AI Changed Influencer Marketing?
Not really.
When AI first blew up, some influencers panicked, wondering if it would replace them. Others jumped on every new tool they could find.
But the reality? The influencers who win are the ones who stay adaptable. AI has made content creation faster, but it hasn’t replaced human connection. That’s why some of the biggest influencers are still thriving—because no AI can replicate their personality, their quirks, or their storytelling.
AI Avatars vs. Human Influencers
AI-generated influencers are everywhere. Some have even built massive followings. But will they ever replace human influencers? Probably not.
People crave connection. AI avatars can be polished and entertaining, but at the end of the day, the biggest creators are the ones who bring something real to the table. That’s why we always tell our clients: if you want to succeed, you have to offer something unique. AI can assist with that—but it can’t be that.
The Best Ways to Use AI as a Creator
AI isn’t the enemy. It’s actually making life easier in a lot of ways. Here’s where it can help:
- Scriptwriting and storyboarding – AI can help map out video ideas before filming.
- Thumbnail and graphic design – No need to spend hours in Photoshop. AI can generate solid starting points.
- Subbing and dubbing – Want to reach a global audience? AI can translate and dub videos faster than ever.
- Editing assistance – While full AI-generated videos still feel a bit off, AI-assisted editing is already saving creators tons of time.
The trick is knowing where to let AI do the heavy lifting—and where you need to step in to add your voice, your vision, and your creativity.
Can You Be an Influencer Without Showing Your Face?
Absolutely, but it depends on your goals.
We know plenty of creators who run faceless channels and do really well. But if you want to build a personal brand, showing your face helps. It builds trust, creates stronger connections, and makes it easier for brands to work with you.
That said, faceless channels can succeed—especially in niches like finance, tech, or storytelling. It all comes down to how you position yourself.
How to Avoid Burnout in an AI-Powered World?
With so many people jumping into content creation, it’s easy to feel overwhelmed. But here’s the truth: we’re still in the early days of social media as the dominant form of entertainment.
The key to longevity is knowing how to pace yourself.
- Use AI to take shortcuts, not to replace creativity
- Focus on originality instead of following trends
- Stay connected to your audience and engage with them
The Best Platforms for New Influencers
If you’re just starting out, here’s where we think you should focus:
- Instagram Reels – If you’re into short-form content, this is the place to be. It’s got that early-TikTok feel.
- YouTube – For long-form content, YouTube is still king. No one else comes close.
At the end of the day, platform choice matters less than consistency and quality.
