Great marketing doesn’t scream “buy this”—it offers real help and builds trust over time.
"Aleksa Spasic, is a marketing expert from Serbia who grew my Instagram to 100k followers in just a year, transforming it into a 6-figure income and helping thousands of clients along the way."
Aleksa Spasic
Instagram Growth & Marketing Coach
AI might be all the rage, but is it really time to ditch traditional marketing? Not quite.
While AI can definitely make things easier, tried-and-true methods like outreach and cold calling still have their place—especially for businesses without big marketing budgets.
But here’s the thing—AI can actually help make these old-school techniques faster and more efficient.
Here’s the full podcast:
Let Your Customers Come to You
Inbound marketing is where the magic happens—letting customers come to you. I’m all about creating valuable content and lead magnets that naturally draw in potential clients.
Even with a small following, inbound strategies like these work. The goal? Build trust, offer value, and let the right clients find you.
Tired of Cold Calls? AI’s Got You Covered
Outbound marketing can feel like a grind, but it doesn’t have to be. Tools like ManyChat for Instagram can automate the back-and-forth, and they even jump into a real conversation when the time’s right.
AI helps you reach more people while keeping things personal—because honestly, who has time for repetitive tasks?
Is AI Making Content Better or Just Faster?
We’ve all seen it—AI-generated content flooding social media. But is it any good? Here’s the truth: AI can help, but it doesn’t automatically make content better. AI is awesome for scaling up content, but it’s up to us to add that personal, human touch.
So yeah, use AI to get ahead, but don’t let your content become a bland copy of what’s already out there.
AI + Your Creativity = Magic
Sure, AI can help you replicate successful content, but real influence comes from creativity. Want to stand out? Add something uniquely to the mix.
Whether it’s a clever meme, an inspiring quote, or a thoughtful insight, that personal touch is what makes all the difference in today’s crowded digital space.
What Makes a Great Marketer in an AI-Driven World?
With AI tools being so accessible, anyone can call themselves a marketer these days.
But what sets the pros apart? It’s all about having a long-term plan and delivering value before making any big asks.
Great marketing doesn’t scream “buy this”—it offers real help and builds trust over time.
The Real Struggle: Finding the Right AI Tool
AI tools are easy to use, but finding the right one? That’s the tricky part. I’ve even started building my own tool because the ones on the market didn’t quite cut it.
My advice? Test the tools yourself. If there’s a free trial, try it. If not, watch reviews, look up tutorials, and see if it solves your specific problem.
Traditional Marketing: Still Alive and Kicking
Even though AI is speeding things up, traditional marketing isn’t going anywhere just yet. The human touch is irreplaceable, especially when you’re selling high-ticket services.
People still crave real connections, and sometimes, there’s just no substitute for good old-fashioned outreach.
Marketing is About People, Not Robots
At the end of the day, marketing comes down to one thing: people. Emotional intelligence—the ability to understand and connect with others—is more important than ever.
AI can’t fully replace human intuition, so marketers who master this skill will always have the upper hand.
AI is Here to Stay, So Learn It!
Here’s my final piece of advice: don’t shy away from AI. It’s not going anywhere, and it’s only getting smarter.
The best thing you can do is learn how AI can help you, experiment with new tools, and keep evolving. AI won’t replace you—it’ll help you become more effective and efficient.
