How to Use AI to Create a Logo

  • Editor
  • July 6, 2024

A unique logo is the cornerstone of a strong brand identity, but creating one the conventional way takes time and resources. Fortunately, advancements in artificial intelligence have simplified the logo creation process, making it accessible to everyone from startup founders to seasoned designers.

In this article, I’ll guide you through using the best AI tools to create a professional logo that perfectly embodies your brand’s values and aesthetic, step by step. Let’s get started!

How to Use AI to Create a Logo: Step-by-Step Guide

Creating a logo using AI tools can be a quick and efficient process. Here’s a simple step-by-step guide to help you through the process:

Step 1: Choose the Right AI Logo Generator

Research and select a reliable AI logo generator. Below you’ll find some of the best AI logo generators right now. Each of these tools offers unique features, so pick one that fits your needs.

Step 2: Sign Up and Log In

Create an account on your chosen AI logo generator. Most platforms require you to sign up to save your designs and access advanced features.

Step 3: Input Your Business Details

Provide essential information about your business, such as:

  • Business name
  • Slogan (if any)
  • Industry or category

This information helps the AI generate logos that match your brand identity.


Step 4: Select Your Style Preferences

Choose your style preferences, including:

  • Color schemes
  • Font styles
  • Icon types

Some AI tools may ask you to select from pre-designed templates to understand your taste better.


Step 5: Generate Logo Designs

Click on the generate button to let the AI create multiple logo options for you. Review the generated logos and shortlist the ones that catch your eye.

Step 6: Customize Your Logo

Edit and customize your chosen logo design. Most AI tools allow you to tweak elements like:

  • Colors
  • Fonts
  • Icons
  • Layouts

This step ensures that your logo is unique and perfectly aligned with your brand.


Step 7: Download Your Logo

Download your final logo in various formats, such as PNG, JPEG, or SVG. Some platforms may offer additional features like high-resolution files or vector formats for a fee.

Step 8: Use Your Logo

Integrate your logo into your branding materials, including:

  • Business cards
  • Website
  • Social media profiles
  • Marketing materials

How to Create a Logo for Free

Although most AI logo makers discussed above offer free trials, some may add a watermark or may not allow commercial use on free tiers.

The best way to create a logo for free with AI is with DALL-E 3. DALL-E also gives you ownership of your output and allows commercial use as long you comply with OpenAI’s Content Policy and Terms.

I’ve found three ways to access DALL-E for free.

1. Bing Copilot

Bing Copilot integrates DALL-E into its search engine, allowing you to generate logos directly within Bing. Here’s how you can use it:

  • Access Bing: Open your web browser and go to Bing’s homepage.
  • Use Copilot: Type in a description of your desired logo, such as “modern tech logo with blue tones.”
  • Generate Logo: Use Bing Copilot to generate a variety of logo designs based on your input.
  • Save Your Logo: Download the generated logo that best fits your brand.

2. ChatGPT 4o

DALL-E 3 is now accessible through ChatGPT 4o. Follow these steps to create a logo:

  • Access ChatGPT 4o: Log in to ChatGPT 4o via OpenAI’s platform.
  • Describe Your Logo: Provide a detailed description of your logo idea to the AI, such as “a minimalist logo for a coffee shop with a coffee cup and beans.”
  • Generate Options: Ask ChatGPT to generate logo options using DALL-E.
  • Select and Save: Choose the logo you like best and download it.

3. Microsoft Designer

Microsoft Designer is another tool that leverages DALL-E for logo creation. Here’s how to use it:

  • Open Microsoft Designer: Access Microsoft Designer online and sign up.
  • Go to Image Creator: In the “Create with AI” tab, click the “Image” icon.
  • Input Your Ideas: Enter your logo description and any specific preferences you have, such as colors or styles.
  • Generate and Customize: Use the tool to generate logo designs, and customize the one you like the most.
  • Download Your Logo: Save your final design in a high-resolution format.

Pro Tip: Microsoft Designer also includes powerful editing tools (such as “Generative erase”) that allow you to enhance your creations according to your wishes. Even if you end up using some other AI logo maker, I highly recommend editing it with Designer.

What are the Tips for Creating a Standout Logo?

  • Keep it simple: A clean, straightforward logo is more memorable.
  • Ensure versatility: Your logo should look good in different sizes and formats.
  • Consider your audience: Make sure the design appeals to your target market.

What are the 10 Best AI Logo Generators?

Here are some of the best tools that I have used to create Logos. While most AI image generators used for web design can create a logo if you ask them to, I’ll mostly focus on dedicated AI logo makers for this article except for DALL-E.



DALL-E by OpenAI is a powerful AI tool that can create unique and creative logos from textual descriptions. It uses advanced AI algorithms to generate high-quality images and offers customization options to refine your logo design.

Later in this post, I explain how to use DALL-E to create a logo for free.


2. LogoAI



LogoAI leverages advanced AI algorithms to generate professional logo designs. It offers a wide range of customization options and templates suitable for various industries. Key features include AI-driven design, customization options, and a comprehensive brand kit.



Brandmark-logo provides unique and tailored logo designs using AI. It offers a complete brand identity kit, making it a comprehensive solution for startups and small businesses. Users can easily customize colors, fonts, and layouts.


4. Looka


Looka uses an intelligent design algorithm to create logos based on user inputs. It offers extensive customization options and provides high-resolution files suitable for both digital and print media. Looka also includes a branding kit.



logomaster-ai-tool simplifies the logo design process with its user-friendly interface and AI-powered suggestions. It offers instant logo downloads and social media branding assets, making it a versatile tool for various business types.


6. Logomakerr.AI


Logomakerr.AI is known for its simplicity and efficiency. It generates high-quality logos quickly, making it ideal for businesses needing a fast solution. It shares many features with LogoAI, including user-friendly interfaces and a variety of design options.


7. BrandCrowd



BrandCrowd is known for its extensive library of templates and customization tools. It allows users to tweak designs with different fonts, colors, and layouts. BrandCrowd also offers social media and business assets to complement the logo.


8. LogoPony



LogoPony combines AI with user-friendly design tools to create unique and professional logos. It offers a high degree of customization and provides instant downloads of logo files in various formats.


9. TurboLogo


TurboLogo is tailored for startups and small businesses, offering AI-driven logo suggestions and a wide range of customization options. It provides high-resolution files and a comprehensive branding kit.


10. Designhill Logo Maker


Designhill Logo Maker combines AI with a vast selection of design options. It offers high-quality vector files and supports comprehensive brand kits. The interactive design process guides users through creating their logo step-by-step.

What are the Example Prompts to Create a Logo with AI?

I’m going to leave with some examples of prompts you can take inspiration from when creating your logo.

Modern Tech Company

  • Prompt: “Create a modern tech company logo with a sleek, minimalist design. Use blue and white colors, and incorporate a stylized circuit board pattern.”

Organic Food Brand

  • Prompt: “Design a logo for an organic food brand. Use green and earthy tones, and include elements like leaves, fruits, and a rustic font style.”

Coffee Shop

  • Prompt: “Generate a logo for a cozy coffee shop. Use warm brown and cream colors, and incorporate a coffee cup with steam and coffee beans.”

Fitness Studio

  • Prompt: “Create a dynamic logo for a fitness studio. Use bold red and black colors, and include elements like a dumbbell or a running figure.”

Children’s Toy Store

  • Prompt: “Design a playful logo for a children’s toy store. Use bright, vibrant colors like yellow, red, and blue, and incorporate fun elements like toys, balloons, and a whimsical font.”

Eco-Friendly Product Line

  • Prompt: “Create a logo for an eco-friendly product line. Use green and blue colors, and include symbols like a recycling icon, leaves, and water droplets.”

Fashion Boutique

  • Prompt: “Generate a stylish logo for a fashion boutique. Use elegant black and gold colors, and incorporate a dress hanger or a stylish silhouette.”

Pet Care Service

  • Prompt: “Design a cute logo for a pet care service. Use soft pastel colors and include elements like a paw print, a dog, and a cat.”

Real Estate Agency

  • Prompt: “Create a professional logo for a real estate agency. Use navy blue and silver colors, and incorporate a house or a skyscraper icon with a sophisticated font.”

Travel Agency

  • Prompt: “Generate an adventurous logo for a travel agency. Use turquoise and orange colors, and include elements like a globe, an airplane, and a suitcase.”

Explore More How-to Guides

Discover additional step-by-step tutorials to enhance your skills and master new tools and techniques.


The best AI logo maker depends on your specific needs; however, tools like DALL-E, LogoAI, and Looka are highly recommended for their advanced algorithms, customization options, and ease of use, catering to various branding requirements.

ChatGPT itself cannot design logos, but it can facilitate the process by generating descriptive prompts for AI-powered design tools like DALL-E, which can then create visual content, including logos.

Yes, LogoAI is a legitimate AI-powered tool that provides professional logo designs. It offers a range of customization options and is used by businesses to create logos quickly and efficiently.

Some AI art generators struggle with text placement due to challenges in understanding context and spatial relationships within a design, which can result in inaccurate or aesthetically displeasing text alignment and font selection.

Wrap Up

Creating a logo with AI is not only about achieving a visually appealing design but also about ensuring it represents your brand’s ethos effectively. By following the steps outlined above and utilizing AI logo generators, you can craft a logo that stands out and supports your branding efforts.

Remember, a great logo serves as the face of your brand and can significantly impact your business’s first impression. Whether you opt for a free method like DALL-E through Bing Copilot or invest in a professional tool, the future of logo design is bright with AI technology. For more insights on AI terminology, check out our AI glossary.

Was this article helpful?
Generic placeholder image

Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *