How to Use AI to Write a Press Release?

  • Editor
  • June 21, 2024

Writing press releases used to be a challenge for me. The pressure to create an eye-catching story that grabbed attention, yet remained professional, is always high for businesses. 68% of businesses report increased brand visibility from publishing press releases, but only 8% gained new clients.

Then, I stumbled upon the best AI writing tools, a game-changer. As I learned how to use AI to write a press release, I witnessed Artificial Intelligence’s ability to generate well-structured and engaging press releases.

Want to write your first press release with the help of AI? Keep reading to find out how.

What is an AI Press Release?

An AI press release is a news announcement or public statement generated using artificial intelligence. It utilizes natural language processing and machine learning algorithms to create content that resembles human-written press releases.

These AI-generated press releases can be used to announce new products, company updates, events, or other significant news, and are often designed to be SEO-friendly and engaging for readers.

Understanding how to effectively write corporate communications using AI tools can significantly enhance the quality and efficiency of producing these press releases.

How to Use AI to Write a Press Release – Step-by-Step Guide

Struggling to craft a newsworthy press release? AI can be a starting point for you. Here’s a step-by-step guide to learn how to use AI to write a press release:

Step 1: Log in to  your AI Tool and choose Your Press Release options

Step 2:  Define Your Target Audience

Step 3: Set the Right Tone

Step 4: Select the Type of Your Press Release

Step 5: Upload An Image

Step 6: Review and Edit your Draft

Step 7: Edit and Save your Draft

Step 1: Log in to  your AI Tool and choose Your Press Release options

  • Click on the “Create press release” button. This will take you to the interface where you can start drafting and designing your press release.


  • Choose how you want Prowly to help you with your press release
    • Ask Prowly to help you with PR topic ideas
    • Give Prowly your idea and ask it to edit it for you
    • Upload your PR and get it edited with Prowly


Step 2:  Define Your Target Audience

Who are you trying to reach? Select your target audience from predefined options or create a custom one for a more focused approach.

Example: Choose the target audience: “Educators, community leaders, and potential donors interested in supporting underprivileged youth.

“By selecting this audience, my press release will address their interests in education for all children, the role of community support, and the impact of donations”.


Step 3: Set the Right Tone

Personalization is key! Consider your target audience. A formal tone might be appropriate for a professional audience, while a friendly and conversational approach might resonate better with younger generations.

Remember, press releases contribute to your brand image. Editing AI output for the right tone reinforces brand consistency through written communication.

Example: Set a tone that is both professional and inspiring to appeal to potential donors and community leaders.

“BrightFuture announces the launch of its Education Fund, empowering underprivileged youth with scholarships, mentorship, and essential resources to bridge the educational gap and ensure student success.”


Step 4: Select the Type of Your Press Release

Prowly’s AI personalizes your experience by asking ten questions based on the information you provided earlier. These questions delve deeper into your message, mimicking a natural conversation with the journalists you’re targeting.

Answering these in-depth questions helps you create a press release that anticipates and addresses journalist inquiries, ensuring a smoother media outreach process.

Example: For the “BrightFuture Launches Education Fund for Underprivileged Youth” press release, I chose the “Announcement” type because you are announcing a new initiative that is significant and newsworthy


Step 5: Upload An Image

Give your press release the final touches by adding an eye-catching image. Adding a relevant and visually appealing image to your press release can significantly boost its impact.

Example: I’ve shown smiling students in a community center. This visual element helps to convey the positive impact of the BrightFuture Education Fund and engages readers on an emotional level.


Step 6: Review and Edit your Draft

Want to know how well your press release is for the target audience? Click on “Start review” and check out Prowly’s suggestions. You can then click on “change in text” to automatically adjust the changes in your press release.


Step 7: Edit and Save your Draft

You can edit the final press release draft in the following ways”

  • Fine-tune the content for clarity and conciseness.
  • Adjust formatting elements like header fonts.
  • Fine-tune the content for clarity and conciseness.
  • Modify the press release length for optimal impact

Once satisfied with your edits, simply click “Save Draft” (or similar) to preserve your work for later refinement.


What are the Benefits of Writing a Press Release with AI?

Crafting a compelling press release can be time-consuming. But AI can be a game-changer. Here’s how learning how to use AI to write a press release can benefit you:


  • Faster press releases: AI generates drafts and suggests improvements, saving you time.
  • SEO boost: AI helps optimize your press release for search engines, much like the benefits of creating SEO content with AI.
  • Data-driven insights: AI analyzes data to find trends you can highlight.
  • Focus on strategy: AI automates formatting and data entry. similar to how it can streamline the process of tracking and managing expenses.
  • Targeted content: AI tailors your press release to your audience.
  • Language flexibility: AI adjusts writing style for different demographics.
  • Real-time optimization: AI suggests changes based on audience engagement.

What Are the Best Practices for AI-Generated Press Releases?

AI can be a useful tool for crafting press releases, but it’s important to use it strategically. Here are some best practices to use while learning how to use AI to write a press release:

  • Visual Storytelling: Use high-quality images, infographics, and videos to complement your message and align with your brand.
  • Mobile-Friendly Design: Ensure your press release looks great and loads quickly on smartphones.
  • Data Visualization: Use clear and engaging charts and graphs to make complex data digestible.
  • Personalize Outreach: Tailor your press release and outreach strategy to specific journalists and media outlets based on their interests.
  • Offer Exclusive Content: Provide journalists with unique insights or experiences to incentivize coverage.
  • Social Proof: Include testimonials, user reviews, or quotes from industry experts to build trust.
  • Human Interest Stories: Incorporate stories of people impacted by your work to connect with readers on an emotional level.
  • Address Current Issues: Highlight how your company addresses pressing social or environmental concerns.
  • Multimedia Press Kit: Offer a comprehensive media kit with press releases, images, videos, and other resources.
  • Influencer Partnerships: Collaborate with social media influencers or brand ambassadors to extend your reach.
  • Ride the Trend Wave: Integrate hot topics to boost relevance and visibility. Use social media monitoring tools to stay informed.
  • Leadership Statements: Include insights, commentary, or analysis from C-level executives to provide valuable perspectives.
  • Diversity and Inclusion: Showcase a variety of voices and perspectives to demonstrate your commitment to inclusivity.
  • Measure Your Success: Track key metrics like media coverage, social media engagement, and website traffic to assess the impact of your press releases.

The ability to tailor content specifically to your audience is also a key benefit when using AI tools for writing effective press releases.

Another essential aspect is the process of editing and refining articles with AI, ensuring the final product is polished and meets the users’ needs.

What Are the Challenges and Considerations of Using AI for Press Releases?

While AI offers advantages for press releases, it’s not without limitations. Here’s why you might want to consider human oversight alongside AI assistance, even after you learn how to use AI to write a press release:

  • Lack of originality: AI-generated press releases may come across as generic and uninspired, failing to grab attention. This highlights the importance of humanizing AI-generated text, to infuse more creativity and uniqueness into the content.
  • Accuracy concerns: AI might struggle with factual accuracy or proper context, potentially leading to misleading information.
  • Bias and ethics: AI can inherit biases from its training data, raising ethical concerns and potentially misrepresenting information.
  • Limited judgment: AI can’t make complex decisions like balancing privacy rights with newsworthiness.

What is the Future of AI in Press Release Writing?

Here are some future trends in AI for press releases, you will experience after learning how to use AI to write a press release:


The future trends in AI for press release writing, highlighting their potential impact levels

  • More sophisticated AI: Advancements in natural language processing will lead to AI that can generate press releases indistinguishable from human-written ones.
  • Enhanced personalization: AI tools will become even better at tailoring press releases to specific audiences and publications.
  • Real-time optimization: AI will analyze audience engagement and suggest changes to the press release in real-time for maximum impact.
  • Focus on ethics and transparency: There will be a growing emphasis on ensuring AI-generated press releases are ethical, unbiased, and transparent about their AI origin.

How to Choose the Right AI Tool for Press Release Writing?

Selecting the perfect tool for learning how to use AI to write a press release can be overwhelming. Here’s a breakdown of some leading AI tools and their strengths to help you pick the ideal match for your PR needs:

  • Engaging with your Audience: ChatGPT shines with its conversational writing style. It helps craft press releases that resonate with your target audience by generating natural-sounding text with a personal touch.
  • Data-Driven Press Releases: PRophet stands out with its predictive analytics. This AI tool analyzes how journalists might respond to your press release, allowing you to tailor your content strategy based on valuable data insights.
  • Optimizing for Impact: GenAI excels at generating creative press release ideas and refining language for maximum clarity and impact. It simplifies complex information into clear messaging that grabs media attention.
  • Attention-Grabbing Headlines: Claude acts as your AI assistant for crafting catchy headlines and enticing preview text. These elements are crucial for grabbing journalist’ interest in their overflowing inboxes.
  • Reaching a Global Audience: If you require multilingual press releases, Gemini stands out with its translation capabilities. This tool helps you create and distribute press releases in multiple languages, broadening your global reach effortlessly.
  • Sharable & Readable Press Releases: Lengthy press releases can deter journalists. Writesonic tackles this by transforming lengthy text into concise bullet points, enhancing readability and shareability – a must for busy journalists.
  • Compelling Narratives: AI provides a suite of tools to craft compelling and informative content quickly. This is ideal if your press releases require a strong narrative element.

Additionally, when choosing the right AI writing tool for your needs, consider how these tools can elevate the quality of your content beyond press releases.

For example, exploring using AI to write a white paper can provide insights into another facet of content creation that might benefit your overall communication strategy.

What are Some Real-World Examples of Businesses Successfully Using AI for Press Releases?

  • Announcing company growth: Use a press release to announce a new product launch, service update, or relocation. For example, a company launching a fitness app could announce it to the public.
  • Publishing financial updates: Share information about acquisitions, mergers, partnerships, and financial updates. For instance, a company acquired by a larger entity could announce this to its shareholders.
  • Reporting performance and accomplishments: Companies can boast about achievements, awards, anniversaries, and milestones. For example, a company winning a prestigious award could use a press release to announce the award to customers and employees.
  • Introducing a new management team: A company can announce new members to its leadership team. For example, hiring a new CEO can be shared with the public via a press release.
  • Launching events and programs: Companies can publicize upcoming events or community outreach programs. For example, a non-profit could announce a fundraising gala through a press release.
  • Managing brand communication: Companies can announce a rebranding initiative. For example, a company changing its name or logo could inform customers through a press release.

Example of AI-Generated Press Release:


What Are the Legal and Ethical Considerations of Using AI to Write a Press Release?

AI offers a helping hand in crafting press releases, but it’s not without its complexities. Here are some key legal and ethical considerations to keep in mind when learning how to use AI to write a press release:

  • Accuracy and Truthfulness: AI-generated content can contain errors or biases. Ensure the press release is factually accurate and avoids misleading information.
  • Copyright Infringement: AI might unknowingly borrow from copyrighted content during press release creation. Double-check for originality and avoid plagiarism.
  • Transparency and Attribution: Be transparent about using AI to create the press release. Consider mentioning it in the fine print or disclosing it upon journalist inquiry.
  • Misrepresentation and Liability: You, not the AI tool, are responsible for the content’s claims. Ensure the press release doesn’t misrepresent your company or lead to potential legal issues.

Get More Inspiration: Explore these How-to Guides Too:

For additional inspiration and practical advice, explore our how-to guides below:


Using AI to write Press Releases can save time and ensure consistency. However, it is essential to review and personalize them to match your brand’s voice.

AI can assist with generating content but lacks the nuanced creativity and emotional connection that humans bring to writing. It is best used as a complementary tool.

AI-generated descriptions can be optimized for SEO by including relevant keywords and structured data. However, human oversight is necessary to ensure they align with SEO best practices.

Yes, AI can generate Press Releases in multiple languages, making it useful for global markets. However, native language review is recommended to ensure cultural and linguistic accuracy.

AI-generated Press Releases are generally accurate but may occasionally produce errors. Regular review and fact-checking are essential to maintain accuracy.

Yes, always fact-check information in AI-generated descriptions to avoid inaccuracies and ensure the content is reliable and trustworthy.

Wrap Up

Crafting press releases used to be a frustrating battle – staring at a blank page, struggling to weave a compelling story. AI came as a welcome surprise when I was learning how to use AI to write a press release.

My initial doubts vanished as AI churned out well-structured, engaging press releases, saving me time and mental energy.Have you experimented with AI tools? Learn more about them in our AI glossary.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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