Big news alert! 🚨 OpenAI just upgraded ChatGPT with a shopping assistant. ChatGPT can help you find the best products online, making your shopping faster, smarter, and more fun. As per the Times of India, many consumers prefer AI tools like ChatGPT for their ad-free, personalized shopping help.
OpenAI also shared that search has become one of ChatGPT’s most-used features, hitting over one billion web searches in a single week. This bold step shows OpenAI is ready to blur the lines between AI chatbots and traditional search engines, offering users a fresh and easier way to shop.
In this blog, I will show you how to use ChatGPT’s AI Shopping Assistant to save time, find the best deals, and make shopping smarter. To help you get started, you’ll find some useful prompts and a quick video tutorial, so you can easily see how it works and try it for yourself.
What is ChatGPT’s Shopping Assistant?
OpenAI has turned ChatGPT into a shopping assistant by launching new commerce features. You can now find, compare, and purchase products directly inside your ChatGPT conversations without switching between different websites.
Instead of opening multiple tabs and reading endless reviews, you can simply ask ChatGPT for help. Whether you are looking for a new laptop, a stylish outfit, or a last-minute gift, ChatGPT can suggest the best options in one smooth chat, saving you time and effort.
How to Use ChatGPT’s AI Shopping Assistant [5 Easy Steps]
Now that you know how to access it, let me walk you through exactly how to use ChatGPT’s AI Shopping Assistant.
- Sign Up or Sign In
- Start a Conversation
- Be Specific About What You Want
- Review the Options Suggested by ChatGPT
- Compare and Buy
Step 1: Sign Up or Sign In
- Sign up if you are new. Visit chat.openai.com or download the ChatGPT app on iOS or Android, then create an account using your email, Google, Microsoft, or Apple ID.
- Sign in if you already have an account using your registered login details.
Step 2: Start a Conversation
Open a new chat and type a shopping-related request.
For example:
“Can you help me find a gaming laptop under $1000?” or
“Show me the best coffee makers under $150.”
You do not need to click extra buttons or navigate complicated screens. Just type your query naturally, and ChatGPT will handle the rest.
Step 3: Be Specific About What You Want
The more specific you are, the better the results. Mention details like budget, brand, type, or any special features you want.
For example: “I need waterproof running shoes under $120 for women.”
Step 4: Review the Options Suggested by ChatGPT
ChatGPT will show you products in a clean gallery format that you can scroll through sideways. When you tap on a product, a detailed pop-up will open, showing features, pricing, reviews, and a ‘Buy’ button to proceed.
You can also ask for more suggestions by saying “Show me more” or “Sort by highest rated.”
Step 5: Compare and Buy
ChatGPT organizes products side-by-side, making it easy to compare prices, features, and reviews without opening multiple tabs.
Once you find what you like, ChatGPT will guide you to trusted stores where you can complete your purchase easily and safely.
How ChatGPT’s Shopping Assistant Works (Quick Video Tutorial Available!)
Let’s quickly overview how ChatGPT’s Shopping Assistant works. Trust me, it takes only 33 seconds out of your 86,400 seconds in a day.
Who Can Access ChatGPT’s Shopping Assistant?
ChatGPT’s shopping assistant is available to Plus, Pro, and Free users.
OpenAI announced this update in a post on X, inviting users to experience a new way to shop directly through ChatGPT. Check out the official post below.
We’re excited to announce we’ve launched several improvements to ChatGPT search, and today we’re starting to roll out a better shopping experience.
Search has become one of our most popular & fastest growing features, with over 1 billion web searches just in the past week 🧵
— OpenAI (@OpenAI) April 28, 2025
Along with these updates, any online retailer can appear in the results unless they opt out of OpenAI’s search crawler. Product listings are selected independently, not paid ads, ensuring a natural mix of merchants. OpenAI is also working on a way for retailers to submit product feeds directly to ChatGPT, helping keep listings accurate and up to date.
What Kind of Products Can You Shop for Using ChatGPT?
ChatGPT is opening up a whole new world of shopping options. According to OpenAI, they are starting with categories like fashion, beauty, home goods, and electronics, mainly focusing on everyday consumer products for now.
One common question is whether you can trust the product recommendations. OpenAI clearly states that ChatGPT’s suggestions are chosen independently and are not influenced by ads. At the moment, there is no advertising involved inside the shopping assistant at all.
OpenAI also mentions that while the current selection may not be massive at launch, it is just the beginning. They plan to expand the range of products and continue learning and improving with merchant partnerships over time.
🌟 Bonus Tip for Readers:
Here’s a free download of the prompts I personally tested to guide you for gift ideas, outfit planning, smart product comparisons, and much more.
What Are the Use Cases of ChatGPT’s AI Shopping Assistant?
ChatGPT’s AI Shopping Assistant is more than just a tool to find products. It offers several smart use cases that make shopping easier, faster, and way more personalized. Here are five practical ways you can use it to upgrade your shopping experience.
| Use Case | Details |
| How can ChatGPT help you find the perfect gift? | A SurveyMonkey report shows 79% of people return gifts. ChatGPT fixes this by suggesting personalized gifts based on hobbies, interests, and budget. You just need to prompt it with the person’s interests and price range. |
| How can ChatGPT give you outfit inspiration? | Around 61% of Americans face wardrobe panic despite full closets. ChatGPT suggests outfit ideas based on your clothes, style, event, and even weather. It helps you use what you already have creatively. |
| How can ChatGPT offer personalized styling help? | With GPT Vision, you can upload wardrobe photos and get personalized outfit feedback. ChatGPT acts like a virtual stylist, suggesting the best combinations for any event or occasion. |
| How does ChatGPT provide fast product information? | About 87% of buyers depend on clear product info before purchasing. ChatGPT quickly summarizes features, pros, and uses in simple bullet points, making decisions faster and easier. |
| How does ChatGPT simplify product comparisons? | Instead of switching between tabs, you can ask ChatGPT to compare products based on price, performance, or storage. It organizes the data neatly so you can pick the best option quickly. |
As Per BBC News: Key Highlights About ChatGPT’s New Shopping Assistant
I came across some really exciting updates from BBC News about ChatGPT’s new shopping features. Let me quickly share the key points you should know.
- Expanding into Online Shopping: As per BBC News, ChatGPT has introduced shopping features that allow users to easily find products, compare prices, read reviews, and get direct links to purchase all within the chat.
- Not Influenced by Ads: OpenAI confirmed that product recommendations are chosen independently and are not advertisements, making it easier for users to trust the shopping results.
- Direct Competition with Tech Giants: According to BBC, this move places ChatGPT in direct competition with Google, Amazon, and major media platforms like the New York Times as AI-driven shopping becomes more popular.
- Part of a Bigger Update: BBC also reports that shopping is just one part of a wider upgrade that includes live sports score updates and answers with multiple citations, showing that ChatGPT is expanding its real-time capabilities.
- The results appear in a clean gallery format that you can scroll through sideways. If you tap on a product, a detailed pop-up window opens with more information and a ‘Buy’ button to proceed.
Official Confirmation from OpenAI: At the end of the announcement, OpenAI shared a tweet highlighting these improvements:
We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.
✅ Improved product results
✅ Visual product details, pricing, and reviews
✅ Direct links to buyProduct results are chosen independently and are not ads.… pic.twitter.com/PkZwsTxJUj
— OpenAI (@OpenAI) April 28, 2025
Quick Comparison: ChatGPT vs Google vs Perplexity vs Gemini for Shopping
If you are wondering how ChatGPT’s shopping assistant compares to other platforms, here is a quick snapshot to help you decide which one fits your shopping style best:
| Platform | Strengths | Weaknesses |
| ChatGPT | Personalized chats, flexible prompts, hidden bundle deals | Smaller product database at launch |
| Google AI | Massive catalog, deep reviews | Overwhelming choices, lots of ads |
| Perplexity | Fast, summarized results | Limited deep personalization |
| Gemini | Smart multi-citation answers | Can feel robotic, fewer visual options |
Also you can see how TextCortex stacks up against ChatGPT in our TextCortex vs ChatGPT breakdown. That will show which assistant boosts conversion rates faster.
Why Should You Trust an AI Shopping Assistant for Your Next Purchase?
Now that you know how ChatGPT’s AI Shopping Assistant can help, you might be wondering if it is really worth using.
The answer is a big yes and here is why it makes shopping way easier and smarter:
- Fast and Timely: No more waiting or endless scrolling. AI gives you instant recommendations, quick comparisons, and smart advice when you need it most.
- Easy for Everyone: You do not need to be a tech expert. Tools like ChatGPT or Fello AI are super simple to use and understand, whether you are a beginner or a pro.
- Budget-Friendly: Many AI tools offer free versions that are powerful enough to act like your personal shopping assistant without costing a thing.
How ChatGPT’s Shopping Assistant Is Impacting Shopify and Other Online Stores?
On Reddit, users are actively discussing how ChatGPT shopping assistants are changing online shopping. They shared how AI tools help shoppers compare prices, discover better deals, and make faster decisions across many stores. This smarter shopping experience is becoming a key part of e-commerce growth.
The AI agent collects product data from search engines, filters shoppable listings, and organizes everything using GPT-4o-mini. It then shows a personalized list of products based on the user’s query. This process saves time and makes shopping more accurate and enjoyable.
At the same time, Shopify stores are adding AI tools like Manifest AI to their websites. Manifest AI uses ChatGPT to answer customer questions, recommend products, and reduce cart drop-offs through human-like live chats. This helps stores increase sales, boost revenue, and lower customer support work.
Explore Other AI Guides
- How to Create Talking AI Avatars Using Vidnoz AI
- How to Add Captions to YouTube Shorts Using Simplified AI
- How to Use ChatGPT Advanced Voice Mode
- How to Create Website Design Mockup with AI
- How to Use Grok AI Image Generator for Free
FAQs – How to Use AI to Create Low Budget Movies
When is ChatGPT’s Shopping Assistant Available?
Can ChatGPT help with shopping?
How to use AI in shopping?
Is there an AI shopping assistant?
How to use AI in supermarkets?
Final Thoughts
After reading the above, you now have a clear idea of how to use ChatGPT’s AI Shopping Assistant to make shopping easier and smarter. Whether it is picking an outfit, comparing products, or finding the best deals, ChatGPT can help you make quicker and better decisions.
Imagine this. You are getting ready for an event and cannot decide what to wear. You ask ChatGPT for suggestions and get outfit ideas tailored to your style. 👉 Ever needed help like this? I would love to hear how you would use ChatGPT’s AI Shopping Assistant. Share your thoughts in the comments.
