You can use Microsoft Clarity to easily watch recordings of your website visitors. You can see where users click, how far they scroll, and where they leave your site. Just install a small tracking code, and you can also connect Clarity with Google Analytics or Google Tag Manager (GTM) for deeper insights.
Microsoft Clarity is completely free and helps you optimize your website to boost user engagement. In this guide, I will show you how to use Microsoft Clarity for website analytics, explain its top features, highlight the latest 2025 updates, and share simple tips to make your website even better.
What is Microsoft Clarity?
Microsoft Clarity is a free user behavior analytics tool that helps you track how people interact with your website by using session replays and heatmaps. It gives you a clear view of where users click, scroll, and spend time, making it easier to spot what is working and what needs improvement.
How Do You Set Up Microsoft Clarity in Minutes? (Quick Video Tutorial)
Learn how to install, set up, and start using Microsoft Clarity with simple steps in just a few minutes.
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How to Set Up Microsoft Clarity for Your Website [4 Easy Steps]
If you want to truly understand how people behave on your website and make smart improvements, setting up Microsoft Clarity is your first step. Here is exactly how you can do it, step-by-step, without missing anything.
- Create Your Microsoft Clarity Account
- Add Your Website Project
- Install the Microsoft Clarity Tracking Code
- Verify Installation
Step 1. Create Your Microsoft Clarity Account
- First, you need to create your free Microsoft Clarity account.
- Visit the Microsoft Clarity website and click Sign Up.
- Use your Microsoft account credentials to log in.
- If you do not have a Microsoft account, you can easily create one in just a few minutes.
Step 2. Add Your Website Project
After logging in, you will land on your Clarity dashboard.
Click on Add a New Project and fill out these details
- Project Name: Pick a name that makes it easy to recognize the site
- Website URL: Enter the full URL starting with “https://”
- Optional Description: Add notes if you want to remind yourself about the project goals
Click Next when finished.
Step 3. Install the Microsoft Clarity Tracking Code
Now it is time to connect your website to Clarity.
Follow these steps
- Go to the Setup section
- Copy the tracking code snippet provided
- Open your website’s HTML files
- Paste the code just before the closing </head> tag on every page you want to monitor
If you are using WordPress, Wix, or other builders, you can often paste the code in the global header settings or use a plugin to edit the header correctly.
Step 4. Verify Installation
Once you have placed the tracking code, return to Clarity and click Verify.
If everything is set up properly, you will see a success message. Sometimes it might take a few minutes before Clarity starts showing real data.
Now that you’ve set it up, keep scrolling to see how to use Microsoft Clarity and start understanding your visitors like never before.
How to Use Microsoft Clarity for Your Website [7 Simple Steps]
Want to see exactly how visitors interact with your website? Here’s how to use Microsoft Clarity by following these seven simple steps.
- Explore Your Dashboard
- Analyze Heatmaps
- Watch Session Recordings
- Use Filtering and Segmentation
- Integrate Microsoft Clarity with Google Analytics
- Answer Key Website Questions Using Clarity
- Make Data-Driven Changes to Your Website
Step 1. Explore Your Dashboard
Once your setup is verified, your dashboard will begin showing key data such as page views, bounce rate, session duration, and pages per session, allowing you to track how people interact with your website in real time.
Step 2. Analyze Heatmaps
Heatmaps are visual maps that show you where users are clicking, scrolling, and focusing their attention. To use heatmaps
- Go to the Heatmaps section.
- Select the page you want to analyze.
- Explore the hotspots and cold areas to understand visitor actions, keeping an eye on performance elements that can impact Core Web Vitals.
- As you can see below, I have checked the click count to see where users are clicking and how many times. I have also checked the scroll depth of the blog, which shows how far readers scroll through your content.
Step 3. Watch Session Recordings
Session recordings let you watch real visitors using your website. You will be able to see mouse movements, scroll patterns, click paths, and the points where visitors get stuck or leave your website.
Step 4. Use Filtering and Segmentation
Clarity’s filtering features let you dive deeper into specific visitor groups. You can filter sessions by device type, location, browser type and referral sources. This allows you to study user behaviors more precisely.
Step 5. Integrate Microsoft Clarity with Google Analytics
Connecting Clarity with your Google Analytics 4 account gives you access to even richer data.
You will be able to
- Watch session recordings based on GA4 events.
- Analyze different visitor segments like new vs returning users, and consider the role of Latent Semantic Indexing in shaping user behavior trends.
- Understand traffic source behavior in greater detail.
Step 6. Answer Key Website Questions Using Clarity
With all your collected data, it is time to ask smart questions
- Where are users abandoning the site
- What pages encourage engagement
- Which calls-to-action are being ignored
- Are mobile users facing issues desktop users are not
Step 7. Make Data-Driven Changes to Your Website
Now that you understand user behavior, it is time to act on it. You can improve your page layouts, fix confusing navigation paths, speed up slow-loading pages, and move important buttons to areas where users naturally focus.
What Are the Key Features of Microsoft (Bing) Clarity?
Here are the key features of Microsoft Clarity that make it a must-have tool for every website owner:
- Heatmaps: Want to know where users actually click, tap, or stop scrolling? Clarity gives you visual heatmaps that light up your site like a traffic map, showing hotspots of user activity so you can optimize pages with laser precision.
- Session Replays: Ever wished you could watch real visitors interact with your site, like a replay of their journey? With session recordings, you can see mouse movements, clicks, scrolls, and even where users get stuck. It is like having CCTV footage for your website, ethically and legally, of course.
- Intuitive Dashboard: Clarity’s dashboard pulls all your important data into one easy-to-read screen, helping you interpret key metrics like Click-Through Rate (CTR) more effectively.
- Smart Filtering: Not all users are the same, and Clarity knows it. You can filter sessions by device type, browser, country, and more, so you can spot if, say, your mobile visitors are struggling way more than your desktop users.
- Actionable Metrics: You do not just get data, you get meaningful insights. Clarity tracks bounce rates, session durations, pages per session, and other KPIs that actually help you improve user experience and boost conversions.
- JavaScript Error Insights: Sometimes your site works fine… until JavaScript fails! Clarity automatically tracks JavaScript errors, helping you catch broken scripts that could ruin user experience. You can quickly see which pages or browsers are triggering errors and prioritize fixes that matter most to your visitors.
- Customizable Event Tracking: With Clarity’s JavaScript APIs, you can easily track custom events like form submissions, video plays, or any dynamic interactions. This gives you deeper visibility into how users interact with advanced elements on your site without needing heavy coding.
Did you know that?
Are There Any AI Features in Microsoft Clarity?
Yes, there are powerful AI features in Microsoft Clarity that make understanding user behavior faster and easier. Here is what you get:
Automated Analysis: Instead of manually watching countless screen recordings, Clarity’s AI automatically analyzes and summarizes user behavior. It reviews your top 10 recordings and highlights common patterns and potential issues within minutes.
Behavioral Interpretation: Clarity’s AI detects specific user behaviors that reveal frustration or confusion, including:
- Rage Clicks: When users repeatedly click on elements that are not responding
- Dead Clicks: When users click on non-functional areas of your site
- Excessive Scrolling: When users scroll too much trying to find missing content
- Quick Backs: When users quickly return to a previous page after a disappointing experience
Real-Time Data and Split Testing: Unlike Google Analytics, which often delays updates, Clarity provides real-time behavior tracking. This instant feedback is incredibly useful during website launches, email campaigns, and A/B testing experiments.
For Example: Social Media Examiner uses Clarity’s real-time data to split test different versions of their conference speaker page. They set specific time ranges, track user intent and scroll depth, and quickly identify the best-performing version based on real user behavior.
AI-Generated Insights with Copilot
Another standout AI feature in Microsoft Clarity is Copilot. It uses Generative AI technology to provide instant, smart suggestions and summaries based on your website’s analytics. With Copilot, you can:
- Ask Natural Language Questions: Simply type questions like “Which pages frustrate users the most?” and get quick, clear answers.
- Analyze Heatmaps: It generates descriptive summaries from heatmaps across devices, giving you actionable insights faster.
- Interactive Chat Support: You can even chat with Copilot to understand your website’s performance in plain English.
- Summarize Sessions: Copilot automatically summarizes user behavior from individual or grouped session recordings, helping you quickly spot patterns without manual effort.
📢 New Update – May 5, 2025
Microsoft Clarity Now Available as a Skill on LinkedIn
As of May 5, 2025, Microsoft Clarity can be added as a LinkedIn skill, helping users highlight their expertise in behavioral analytics and UX optimization. It is a smart way for marketers, small business owners, and UX designers to boost credibility and gain endorsements.
Microsoft Clarity Use Cases: How It Transforms Your Website and Business?
Microsoft Clarity shows you exactly how visitors behave on your website. Let’s explore how you can use it to grow smarter and faster:
| Category | How Microsoft Clarity Helps |
|---|---|
| IT & Support | Catch user frustrations by watching real sessions Measure new software success before and after rollouts Improve self-help options for faster user issue resolution Balance resource usage by spotting overloaded or underused systems Fix bugs quickly by seeing exactly when and where errors happen |
| Learning & Development | Find learning gaps by spotting where users struggle Show training effectiveness with real-world behavior improvements Improve team processes by observing real user journeys |
| Marketing | Discover top content through heatmaps Place CTAs in high-engagement areas Create personalized journeys based on user navigation patterns Fix landing page weak spots to boost conversions |
| Product Development | Understand real user actions through session recordings Prioritize the right features users actually want Improve design easily by fixing confusing layouts and buttons Spot and solve usability issues early |
| Human Resources | Simplify onboarding by identifying confusing steps for new hires Strengthen HR self-service tools for better accessibility Prove training effectiveness through behavior tracking |
| Sales | Improve sales team CRM usage through session analysis Fix form frustrations to reduce lost sales Tailor sales strategies by understanding customer journeys |
| Accessibility | Find hidden accessibility barriers through heatmaps and session replays |
What Are Some Success Stories of Microsoft Clarity?
Microsoft Clarity is helping businesses across industries transform their websites and apps by offering powerful, real-time user behavior insights. Here are two inspiring success stories that show how brands are using Clarity to drive real results:
How Maven Collective Used Microsoft Clarity to Boost Form Submissions by 200%
Maven Collective Marketing, a leader in digital marketing for Microsoft Partners, faced limitations with traditional analytics that only offered traffic data. By integrating Microsoft Clarity, they visualized user behavior through heatmaps and session recordings, enabling smarter, faster optimizations.
They repositioned CTAs, optimized homepage video placements, and improved form usability. This led to massive gains in engagement, form submissions, and lead generation across both client and internal projects.
How Zobaze Increased Onboarding Completion by 27% with Microsoft Clarity Insights
Zobaze, a global SaaS platform for retail and restaurant businesses, faced onboarding funnel leaks across devices and regions. Traditional analytics failed to uncover why users were abandoning signup flows.
By using Microsoft Clarity’s session recordings and heatmaps, they discovered UI inconsistencies and confusing navigation patterns. Strategic fixes, including language-specific UI improvements, helped drastically improve onboarding success and user satisfaction.
Should You Only Use Microsoft Clarity or Combine It with Google Analytics 4 and Hotjar?
Microsoft Clarity, Google Analytics 4 (GA4), and Hotjar each offer unique strengths. The smart move is to know when to use them together and when one tool might be all you need. Let’s break it down clearly.
Microsoft Clarity vs. Google Analytics 4 (GA4)
| Features | Microsoft Clarity | Google Analytics 4 (GA4) |
| Main Focus | Shows how users behave visually on your site | Tracks user actions and numbers across devices |
| Best For | Finding UX issues and seeing user struggles | Tracking sales, marketing results, and detailed user journeys |
| Visual Tools | Heatmaps and session recordings | No heatmaps or session recordings |
| Ease of Use | Very easy and beginner-friendly | More advanced, needs learning |
| Cross-Device Tracking | No, tracks only website sessions | Yes, tracks across websites, apps, and devices |
| Privacy | Strong privacy focus with no personal data collection | Good privacy features, but needs setup |
| AI Features | Basic session summaries | Advanced predictive analytics and smart insights |
| Cost | Completely free | Free, with a paid version for large businesses |
| Integration | Can be used alongside GA4 easily | Deep integration with Google Ads, BigQuery, and others |
Microsoft Clarity vs. Hotjar
| Features | Microsoft Clarity | Hotjar |
| Pricing | Completely free | Free plan available, paid plans for more features |
| Heatmaps | Basic click heatmaps | Scroll heatmaps, attention heatmaps, and click heatmaps |
| Session Recordings | Unlimited session recordings at no cost | Limited recordings on the free plan |
| Integrations | Integrates with Google Analytics, VisualSP, Google Tag Manager | Broader integrations with CRM, marketing, and collaboration platforms |
| Best For | Free and unlimited user behavior tracking | Deeper heatmap insights and advanced integrations for larger teams |
- Use Microsoft Clarity to track user behavior and fix UX issues.
- Use Google Analytics 4 to monitor marketing results and cross-device journeys.
- Add Hotjar if you need advanced heatmaps and broader integrations.
Best Strategy:Combine Clarity with GA4 for complete behavior insights, and bring in Hotjar if deeper user analysis is needed.
How Is Microsoft Clarity Evolving in 2025?
Microsoft Clarity is evolving rapidly with new updates in April 2025 to make website analytics more powerful and easier to use. Here is what has improved to help you get better insights without any confusion.
Smarter Area Maps Organization
Area Maps, which show where visitors click most often, have now moved to the left panel under Click Maps. This makes it much easier to access and compare click data without switching between different tabs. A disabled button at the old location guides users smoothly to the updated layout.
Refreshed Visuals and Better Data Clarity
Microsoft refreshed the color scheme for Area Maps to align with Clarity’s latest branding. Percentage clicks are displayed more clearly, allowing you to spot engagement patterns quickly. This makes optimizing your key pages much faster and easier.
Heatmaps Now Display Page Titles
Heatmaps now show page titles directly inside the tab to help you quickly identify which page a recording belongs to. This saves time and removes the need for guessing when reviewing user interactions. Navigation between heatmaps is now faster and more efficient.
What This Means for You? Microsoft Clarity’s April 2025 updates make it faster and easier to understand your visitors. With better organization and smarter insights, now is the perfect time to use Clarity and start making data-driven improvements to your website.
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FAQs – How to Use Microsoft Clarity for Website Analytics
How to connect Clarity to a website?
Is Microsoft Clarity better than Google Analytics?
Does Microsoft have an analytics tool?
What is Microsoft Clarity used for?
Can I use Microsoft Clarity to analyze mobile app user behavior?
How do session recordings in Microsoft Clarity help in optimizing user flow?
What specific metrics can I track using Microsoft Clarity?
Final Thoughts
Here you go. Now you have a clear understanding of how to use Microsoft Clarity for website analytics, explore its powerful features, and apply the latest 2025 updates to improve your website. With tools like heatmaps and session recordings, you are ready to see exactly what your visitors experience.
If you are serious about making your website better, there is no better time to start. Set up your Microsoft Clarity account today and put your new skills into action. Feel free to drop a comment below and let me know what you are excited to improve first.
