AI for All: Enso Raises $6M to Bring Guided AI Agents to SMBs!

  • Editor
  • July 10, 2024

Key Takeaways:

  • Enso Technologies secures $6 million in seed funding led by NFX Ventures.
  • Enso aims to democratize AI for small and medium-sized businesses (SMBs) by providing over 1,000 AI agents tailored for various industries.
  • The company offers an à la carte subscription model to make AI affordable for budget-constrained SMBs.
  • Enso plans to launch a marketplace for third-party agents, enhancing its ecosystem.

Enso Technologies, founded by Mickey Haslavsky, co-founder of API development platform RapidAPI, announced a $6 million seed funding round to bring AI agents to small and medium-sized businesses (SMBs).

The funding round was led by NFX Ventures and included participation from prominent investors like Yossi Matias, head of AI at Google Research, and Shmil Levy, a former partner at Sequoia Capital.

This initiative aims to provide SMBs access to a wide range of preprogrammed AI agents that can handle repetitive tasks, thus alleviating the daily operational burdens these businesses face.

Addressing SMB Challenges

Running a small business often means doing more with less, and while AI agents can help, building custom agents for specific workflows remains challenging even with today’s low-code/no-code tools.

Enso’s Guided AI Agents are designed to bridge this gap, offering industry-specific agents pre-trained and customized for about 70 different industries, from accountants to car dealerships, with more than 1,000 bots in total.



These agents promise to assist with tasks such as managing search engine optimization efforts, engaging with Instagram followers, tracking competitors, writing newsletters, managing invoices, and optimizing Amazon stores.

Founder’s Inspiration and Vision

Haslavsky drew inspiration for Enso from his parents, who ran a small music production company and a secondary school. He realized that if AI agents could be made serviceable, they could bridge the gap between small and large businesses by providing services on top of other software through integrations.

However, he also recognized that existing AI agents were often broken and unreliable. From a business perspective, automating services that typically cost $1,000 a month through an agency presents a huge opportunity.

“When I started getting into this AI agent space, I realized that, one, if that works, it can bridge the gap [between small and large businesses] because it can be serviceable, because it can give services to smaller businesses on top of other software, and that’s where the integrations come in,” he said.

“Second, I realized it doesn’t work. Because you try AI agents today, they’re pretty broken. Three, I realized that, from a business perspective this is just huge, because most of the services that can now be automated cost — as an alternative, if you’re going to an agency — $1,000 a month.”

Combining Predictability with Creativity

Enso aims to combine the predictability of traditional workflow automation services, which require step-by-step scripting, with the creativity of large language models (LLMs).

For example, their bots can handle the copy and design for running a business’ Instagram account within a predefined workflow that includes a traditional scheduler.

Enso offers a podcast agent that scripts podcasts, uses ElevenLabs for text-to-speech, a music service for the intro and outro, and a video service for creating a visual version.



One distinctive aspect of Enso’s approach is its à la carte pricing model, where access to each agent costs between $29 to $79 per month. This model is designed to be budget-friendly for SMbBs, making it extremely easy for them to purchase the services they need.

However, the effectiveness of these bots in real-world scenarios remains to be seen, especially for tasks like podcast and newsletter creation that may require human oversight to ensure quality.

Looking ahead, Enso plans to offer a marketplace for third-party agents and is working on low-code/no-code visual tools for building these agents. Currently, the focus is on establishing the foundational integrations necessary to support this marketplace.

byu/dandanda99 from discussion

Gigi Levy-Weiss, partner at NFX Ventures, emphasized the importance of providing SMBs with enterprise-grade artificial intelligence capabilities. He noted that while larger businesses leverage AI to maximize productivity gains, small businesses struggle with basic administrative tasks.

Enso is among the first companies to recognize this need and aims to democratize AI by making it accessible and scalable for emerging companies.

The support from NFX Ventures underscores the transformative potential of Enso’s platform in empowering traditional businesses to thrive in the digital age.

For more news and insights, visit AI News on our website.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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