AMD Launches Advanced AI PC Chips Intensifying Rivalry with Nvidia and Intel

  • Editor
  • April 17, 2024

Advanced Micro Devices (AMD) announced on Tuesday the release of its new processors aimed at powering Artificial intelligence enabled personal computers, marking a significant step in its competition with tech giants Nvidia and Intel.

The newly released Ryzen Pro 8040 series for laptops and the Ryzen Pro 8000 series for desktops are built using the latest 4-nanometer technology, promising to deliver unparalleled performance for AI tasks such as real-time language translation and summarization.

However, some people believe that Nvidia is far ahead than anyone else in the race of AI chips

byu/JohnBarry_Dost from discussion

According to AMD, these processors will be featured in upcoming PC models from major brands like HP and Lenovo, starting in the second quarter of 2024.

Victor Peng, AMD’s President, expressed optimism about the market’s expansion, particularly highlighting the anticipated adoption increase in the latter half of 2024. During an interview with CNBC, Peng said,

AI PCs are transforming the industry, and we are at the forefront of this innovation.

These developments come as major chipmakers, including Intel and Nvidia, have also intensified their efforts to dominate this niche. Earlier this year, Nvidia introduced new GPUs designed to enhance generative AI applications on PCs, while Intel released its Core Ultra chips last December, aimed at boosting AI capabilities in PCs across various brands.

The AI PC market is poised for substantial growth. Gartner, a leading consulting firm, projects that AI PCs will account for 22% of all PC shipments in 2024, which translates to approximately 54.5 million units.

A senior director analyst at Gartner Ranjit Atwal commented,

The rapid integration of GenAI capabilities directly into devices is setting a new standard in the technology sector.

Despite the promising outlook, challenges remain as companies strive to differentiate their products in an increasingly crowded market. “The key challenge for vendors moving forward will be to distinguish their offerings to capture and expand their market share,” Atwal added.

AMD, like Nvidia, does not manufacture its own chips but relies on partnerships with semiconductor foundries, primarily Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest contract chipmaker. TSMC is currently at the forefront of technology with its 3-nanometer chips and is gearing up to start mass production of even more advanced 2-nanometer chips by 2025.

As the AI boom continues, fueled by advancements and increasing consumer demand, AMD’s latest offerings are set to position the company as a leader in the AI PC market, directly challenging its competitors with cutting-edge technology and performance-driven products.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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