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ByteDance’s New Jimeng AI App Set to Takes China by Storm

  • Senior Writer
  • April 4, 2025
    Updated
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Key Takeaways:

  • ByteDance introduced Jimeng AI, an AI-powered video creation tool, in China.
  • Converts text prompts into videos and AI-generated images, allowing for multiple edits and customization.
  • Subscription costs 69 yuan per month (about $9.65) or 659 yuan per year (about $92.18).
  • Rivals include Kuaishou’s Kling AI, Zhipu AI’s Ying, Shengshu’s Vidu, and OpenAI’s Sora. 

ByteDance, the tech giant known for its popular app TikTok, has launched a new AI-powered video creation tool called Jimeng AI in China.

Developed by ByteDance’s subsidiary, Faceu Technology, Jimeng AI allows users to generate videos from simple text prompts. This innovative app marks ByteDance’s entry into the competitive AI video market, rivalling OpenAI’s Sora and other local contenders.

Features and Functionality

Jimeng AI offers a range of features designed to simplify and enhance the video creation process:

      • AI Picture Creation: Users can describe their ideas in natural language, and Jimeng AI will generate unique pictures. Editing features are available to refine these images.
      • Video Creation: By inputting text prompts, users can create videos. Multiple attempts can be made to perfect the output.
      • Sharing Options: Creations can be shared via links or saved locally, allowing for easy distribution and appreciation.
      • Explore Creative Works: An Explore page lets users browse and engage with other users’ creations, providing inspiration and community interaction.
      • Personalized Creations: Users can replicate and customize others’ works using their own prompts.

The launch of Jimeng AI places ByteDance in direct competition with several Chinese tech firms that have recently developed similar AI video tools. Key competitors include Kuaishou’s Kling AI, Zhipu AI’s Ying, and Shengshu’s Vidu.

These tools have emerged following the introduction of OpenAI’s Sora, which remains in limited release for research purposes​​.

Jimeng AI’s subscription model offers two pricing tiers: 69 yuan per month (approximately $9.65) and 659 yuan per year (approximately $92.18).


These plans enable users to create thousands of AI-generated videos and images each month. Initially released for Android, the app is now also available on the Apple App Store in China​​.

The introduction of Jimeng AI signifies a broader trend among Chinese tech companies to capitalize on the growing market for AI-driven video tools.

This trend underscores the increasing importance of accessible and efficient content-creation technologies in digital marketing, social media, and entertainment​.


For investors and tech enthusiasts, such AI tools’ rapid development and deployment highlight significant growth opportunities within the AI sector.

The competition among Chinese tech giants and startups is poised to drive innovation and set new standards in the global market for AI video creation tools.

Jimeng AI’s entry into this space not only enhances ByteDance’s product portfolio but also underscores the company’s commitment to taking charge of artificial intelligence technology development.


As the market for AI video tools continues to expand, ByteDance’s strategic move with Jimeng AI positions it as a formidable player in this burgeoning industry​.

This comprehensive approach ensures that ByteDance remains at the forefront of technological innovation, meeting the growing demand for dynamic and user-friendly content creation tools.

For more news and trends, visit AI News on our website.

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Senior Writer
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Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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