⏳ In Brief
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CJ ENM to debut fully AI-produced dramas by the end of 2025
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AI applied across planning, production, distribution, and marketing
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Launch of ‘Cat Biggie’, a 100% AI-generated animation series
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$750M annual investment to support AI-driven content expansion
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Goal to position CJ ENM as a global AI studio
🎬 CJ ENM’s AI Leap: 100% Machine-Made Dramas Set for 2025
South Korean entertainment powerhouse CJ ENM, renowned for producing the Oscar-winning film Parasite, is set to revolutionize the industry by introducing fully AI-produced dramas by the end of 2025.
The company is integrating artificial intelligence across all stages of content creation, including planning, production, distribution, and marketing.
Shin Keun-sup, Chief Strategy Officer at CJ ENM, stated:
“We are applying AI across the entire content value chain including planning, production, distribution, and marketing to expand AI content production across genres and formats.”
“At the same time, we’re nurturing a new generation of creators equipped with AI technology, business, and content planning expertise, and expanding our AI team to position CJ ENM as a global AI studio.”
🐱 ‘Cat Biggie’: A Glimpse into AI-Driven Animation
As a testament to its AI capabilities, CJ ENM unveiled ‘Cat Biggie’, a non-verbal short-form animation series entirely produced using AI. The series comprises 30 episodes, each two minutes long, and was completed in just five months by a compact team of six specialists.
Baek Hyun-jung, Head of AI Business & Production, explained:
“The key challenge was controlling and expressing the dynamic movements unique to animation.”
“We used our tool, Cinematic AI, to convert the characters into 3D data and train the production system accordingly. This allowed us to achieve a high level of completeness in the final output.”
‘Cat Biggie’ is set to be released globally on YouTube, marking a significant milestone in AI-generated content.
💰 Sustained Investment in AI-Driven Content
CJ ENM has committed to an annual content investment of ₩1 trillion (approximately $750 million), aiming to bolster its position in the global entertainment market through AI-driven content expansion.
This investment supports the development of proprietary AI tools like Cinematic AI, which integrates image, video, sound, and voice for narrative content, and AI Script, an agent system designed to discover original IP by analyzing consumer demand and market trends.
These tools are designed to enhance efficiency and creativity in content production, distinguishing CJ ENM in the competitive entertainment landscape.
🌐 Global Expansion and Future Prospects
Celebrating its 30th anniversary, CJ ENM has declared 2025 the “year of global expansion.” The company plans to release approximately 65 new dramas and entertainment shows, utilizing AI to diversify its content and reach a broader audience.
Yoon Sang-hyun, CEO of CJ ENM, stated:
“We will open a new chapter as a ‘K-Content Visionary,’ creating content that defines the times and makes a meaningful impact on people’s lives worldwide.”
“We will innovate our production system and strengthen our competitive edge to create more content, take bolder creative risks, and expand our reach in the global market.”
CJ ENM’s strategic focus on AI positions it as a pioneer in the evolving landscape of content creation and distribution.
📌 Conclusion
CJ ENM’s ambitious integration of AI across its content creation processes marks a significant shift in the entertainment industry.
By investing heavily in AI technologies and nurturing a new generation of creators, the company aims to redefine storytelling and production efficiency.
As CJ ENM prepares to launch fully AI-produced dramas and expand its global footprint, it sets a precedent for the future of AI in the entertainment industry.
📈 Trending News
30th June 2025:
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