Galaxy Unpacked 2024: Samsung’s AI Takes Center Stage!

  • Editor
  • July 12, 2024
    Updated
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Key Takeaways:

  • Samsung introduced the Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy Watch 7 / Watch 7 Ultra, Buds 3 / Buds 3 Pro and Galaxy Ring.
  • Devices feature the Galaxy AI platform for real-time translation, conversation assistance, and photo editing.
  • Bixby will get significant enhancements with Samsung’s generative AI models for better interactions.
  • Galaxy Watch Ultra and Galaxy Ring provide personalized health and fitness insights.
  • Samsung’s AI integration aims to attract customers amidst upcoming competition from Apple’s AI platform.
  • Galaxy Z Fold 6 and Galaxy Z Flip 6 get a price increase of $100.
  • Galaxy Ring retails for a whopping $399.
  • Google Updates Coming to Samsung Devices

Samsung unveiled a range of new devices at its Galaxy Unpacked event in Paris, emphasizing the role of artificial Intelligence(AI) in enhancing product functionality and user experience.

The South Korean tech giant introduced the Galaxy Z Fold 6, Galaxy Z Flip 6, and new wearables, including the Samsung Ring, underscoring its strategy to integrate AI across its product lineup.

AI-Powered Devices Unveiled

Samsung’s new foldable smartphones, the Galaxy Z Fold 6 and Galaxy Z Flip 6, feature advanced AI capabilities. These devices leverage the Galaxy AI platform for real-time translation, conversation assistance, photo editing, and productivity enhancements.

A comprehensive overview of all the Samsung products launched:


Powered by Qualcomm’s Snapdragon 8 Gen 3 chip, they offer substantial memory and storage, catering to tech-savvy users seeking high-performance devices.

The company also introduced the Galaxy Watch Ultra and the Galaxy Ring, expanding its wearable technology offerings. Both devices incorporate AI to provide personalized health and fitness insights.

The Galaxy Ring, Samsung’s inaugural smart ring, includes heart rate monitoring, sleep tracking, and activity analysis, positioning it as a competitor to established products like the Oura Ring.

Enhanced Bixby and AI Features

Samsung announced significant upgrades to its voice assistant, Bixby, which will now utilize the company’s generative AI models. This enhancement improves user interactions through advanced translation capabilities and contextual recommendations.

Additionally, Samsung plans to integrate Google’s AI tools, including the Gemini software, to enhance device functionality further.

4 Google Updates Coming to Samsung Devices

Gemini App with Screen Context: The Gemini app, Google’s personal AI assistant, will now provide suggestions based on what’s on your screen. For instance, while watching a video, you can bring up Gemini by swiping a corner of the screen or saying “Hey Google” to get relevant information or actions related to the video, enhancing multitasking capabilities.

Circle to Search: Circle to Search allows users to highlight and search any part of their screen without switching apps. This feature now includes translation capabilities, homework help, and support for complex topics like symbolic math. Users can also scan barcodes and QR codes directly from their screens.

Wear OS 5 on Galaxy Watches: The new Galaxy Watch Ultra and Watch7 will be powered by Wear OS 5, offering improved performance, better battery life, and advanced health monitoring capabilities. This update also provides a personalized health experience and access to a wide range of apps available on Google Play.

YouTube TV Multiview: The Galaxy Z Fold6 will support YouTube TV’s multiview feature, allowing users to watch up to four different streams simultaneously. This is particularly beneficial for sports fans who can track multiple games or events at once on the large foldable screen.

AI-driven features on the Galaxy AI platform now include the automatic generation of realistic objects in photos, PDF document translation while retaining layout, and advanced text suggestions for messaging and emails. These features aim to improve productivity.


Samsung’s integration of AI across its devices is part of a broader strategy to strengthen its market position. By extending AI features to older models, such as the S22 and the Z Fold 4, Samsung aims to showcase its AI capabilities and encourage users to consider upgrading to newer models.

This strategy seeks to attract and retain customers in an increasingly competitive market. The AI-driven enhancements in Samsung’s devices come as Apple prepares to launch its AI platform.

While Samsung’s early integration of AI could provide a competitive edge, the entry of Apple’s AI offerings might influence consumer preferences depending on the performance and appeal of their AI solutions.


The integration of AI in Samsung’s devices reflects a significant trend in the technology industry, where companies focus on providing enhanced convenience, improved productivity, and better health insights through advanced technology.

Samsung’s potential plans to monetize advanced AI features could introduce new revenue streams and influence consumers’ adoption of these technologies.

As AI technology evolves, its application in consumer devices is expected to grow, with leading tech companies like Samsung and Apple at the forefront.


The effectiveness of these AI capabilities in delivering tangible benefits to users will be crucial in driving consumer adoption and brand loyalty. AI is stepping in to drive innovation as product hardware reaches innovation limitations.

Samsung’s latest product announcements highlight its commitment to AI as a key differentiator in the tech industry. By embedding AI across its range of devices, Samsung aims to enhance user experiences and maintain its competitive edge.

The success of this strategy will hinge on the company’s ability to offer innovative, user-friendly solutions that meet the evolving needs of its customers.

For more news and insights, visit AI News on our website.

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Dave Andre

Editor

Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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