From Free to Fee: Google’s Bard May Start Changing For Advance AI Subscription

  • Editor
  • February 1, 2024

In a groundbreaking announcement during the fourth-quarter earnings call, Sundar Pichai, CEO of Alphabet, Google’s parent company, confirmed that the tech giant is set to introduce subscription plans for its advanced AI chatbot, Bard Advance.

This move signals a significant shift in Google’s strategy to monetize its artificial intelligence capabilities, aiming to cater to the growing demand for premium AI services.

Bard Advance, available for free now, is expected to transition to a subscription-based model. This decision is driven by Google’s ambition to leverage the full potential of its latest AI model, Gemini Ultra.

Pichai highlighted the upgraded capabilities of Bard, stating, “It’s (Bard) now powered by Gemini Pro, and it’s much more capable at things like understanding, summarizing, reasoning, coding, and planning.”

Gemini Ultra represents the pinnacle of Alphabet’s AI development, enabling Bard Advance to perform complex tasks across various modalities, including text, images, audio, video, and code.

The pricing for Bard Advance’s subscription has not been officially disclosed. However, industry speculations suggest that Google may adopt a pricing model similar to that of ChatGPT Plus, with subscriptions potentially ranging between $10 and $20 per month.

However, the announcement has not been warmly received globally, with widespread reactions across the internet indicating that many people are unhappy and feel they do not need the subscription offer.

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Google’s foray into subscription-based AI services with Bard Advance underscores the company’s commitment to providing sophisticated and versatile AI tools.

Bard Advance is heralded for its enhanced capabilities in understanding, summarizing, reasoning, coding, and planning, making it a formidable player in conversational AI ground.

With Bard Advance powered by the Gemini Ultra architecture, Alphabet aims to offer a more enriched and feature-packed AI experience. This move is not just about enhancing AI functionalities but also about cementing Google’s position as a leader in the rapidly evolving AI landscape.

However, some individuals seemed curious about the unique features Bard Advanced will offer and how it will distinguish itself from other AI tools available on the market.

As the tech world eagerly awaits more details on Bard Advance’s subscription model, Google’s strategy reflects a broader vision for the future of AI services.For more AI news and insights, visit the news section of our website.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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