Google launched Pomelli, an AI marketing experiment from Google Labs and DeepMind that learns your brand from your website and generates on-brand social campaigns, now in public beta across the US, Canada, Australia, and New Zealand.
📌 Key Takeaways
- Builds a Business DNA from your site to guide content.
- Generates campaign ideas and ready-to-use assets.
- Edit text and images inside the tool before download.
- Public beta in US, CA, AU, NZ, English only.
- Aimed at SMBs that lack design bandwidth.
What Pomelli Actually Builds: Your “Business DNA”
Pomelli analyzes your site and images to map a brand profile. It extracts tone of voice, fonts, color palette, and visuals, then uses that profile to anchor every asset it creates.
Google frames this as the foundation for consistent, on-brand campaigns across social, websites, and ads. The system is designed to reduce drift so posts feel authentic to the underlying brand.
“Enter your website, and Pomelli will analyze it and create a ‘Business DNA’ profile for your brand.” — Bea Alessio, Senior Product Manager, Google DeepMind
🚨 NEW LABS EXPERIMENT 🚨
Introducing Pomelli, an experimental AI marketing tool designed to help you easily generate scalable, on-brand content to connect with your audience, faster.
Just enter your website, and Pomelli will understand your unique business identity to build… pic.twitter.com/rpmk0ud0x2
— Google Labs (@GoogleLabs) October 28, 2025
From Concepts To Creatives: Ideas, Edits, And Downloads
Once the profile exists, Pomelli proposes campaign ideas tailored to your business. You can accept a suggestion or type a prompt to steer concepts toward a specific theme or offer.
The tool then generates multi-asset sets for social, ads, and web. Text and image editors live inside Pomelli, so teams can tweak copy, swap visuals, and download final files for immediate use.
“Pomelli uses AI to understand your unique business and generate effective, tailored campaigns in just three steps.” — Daniel Adonai, Senior Product Manager, Google Labs
Availability And Limits At Launch
Pomelli is a public beta in English for the United States, Canada, Australia, and New Zealand. Google describes it as an early experiment and is asking for user feedback.
Regional access is limited for now. Coverage notes that the service is not accessible in Japan at launch, reinforcing the staged rollout. Expect expansion after Google gathers results.
Why It Matters To Small Teams
Google positions Pomelli for small and mid-sized businesses that need professional output without heavy design resources. The promise is speed, consistency, and fewer blank-page moments.
Treat outputs as first drafts, not final art. The editors keep humans in control, and the brand profile should help preserve voice as you scale posts and ads.
Conclusion
Pomelli’s pitch is straightforward, learn the brand, propose a plan, and ship finished assets. The Business DNA step is the differentiator, tying every generation back to what your site already communicates.
If Google widens regions and integrates metrics, Pomelli could become a practical starter kit for SMB marketing, especially for teams juggling social, ads, and product promos on tight timelines.
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29th October 2025
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