The deluge of “explicit images and photos” became so overwhelming after the release of Wednesday in 2022 that Jenna Ortega ultimately decided to delete her account a couple of years ago.
“It was disgusting, and it made me feel bad. It made me feel uncomfortable,” Ortega shared. “That’s why I deleted it—because I couldn’t say anything without seeing something like that. One day, I just woke up and thought, ‘I don’t need this anymore,’ so I dropped it, stated Jenna.”
Ortega mentioned that she is still learning how to protect herself online. Her concerns highlight a troubling trend of nonconsensual AI-generated deepfakes being created and circulated online, fueled by the increasingly accessible AI tools now available to the public.
The AI powered advanced app and software that remove clothing or reveal nudity in photos, along with tools that replace faces with victims’ faces in explicit content, have mostly victimized women and girls.
According to deepfake analyst Genevieve Oh and advocacy group MyImageMyChoice, last year saw an increase in nonconsensual sexually explicit deepfake videos compared to all previous years combined.
The study discovered that Ortega ranks as one of the top 40 celebrity women targeted on the largest deepfake platform. A mobile app advertised online this year with manipulated images claiming to use AI to undress women, specifically using a blurred photo of Ortega at 16 years old.
The advertisements demonstrated how Perky AI could alter Ortega’s attire in pictures by following written instructions like “Latex costume,” “Batman underwear,” and eventually, “No clothes.”
In January, while still 17, Xochitl Gomez, a teenage actress famous for playing America Chavez in “Doctor Strange and the Multiverse of Madness,” revealed that she had discovered unauthorized sexually explicit deepfake videos of herself on social media, which her team struggled to remove.
During that very month, Taylor Swift also fell victim to the same technology. Nonconsensual deepfake videos showing her naked and in sexual situations spread widely on X, leading it to temporarily block searches of her name.
However, it is not only famous people who are aimed at. During the previous school year, fake nude photos created using artificial intelligence have been targeting teenage girls in the United States more frequently.
While some states have passed laws against deepfake pornography, the legal options are diverse and not consistent nationwide. It is in the hand of tech giants, government and local enforcement agencies to put a stop to this growing trend.
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