Microsoft and StopNCII Partner to Block Deepfake Porn From Bing

  • Editor
  • September 6, 2024
    Updated
microsoft-and-stopncii-partner-to-block-deepfake-porn-from-bing

Key Takeaways:

  • Microsoft and StopNCII launched a tool to remove explicit images from Bing.
  • Victims create digital “hashes” to prevent image redistribution across platforms.
  • Over 268,000 harmful images have been removed since launch.
  • AI deepfakes still require manual reporting for full detection.
  • Google has not yet joined the initiative, creating coverage gaps.

In a significant step toward protecting victims of deepfake pornography and revenge porn, Microsoft has partnered with StopNCII (Stop Non-Consensual Intimate Images) to introduce a new tool aimed at removing harmful images from Bing search results.

This initiative directly addresses the rising threat of AI-generated explicit content, which is becoming increasingly difficult to control. Generative AI has led to a surge in synthetic explicit images, commonly known as deepfakes, which often depict individuals without their consent.

These images, although fabricated, cause severe emotional and reputational harm to the individuals involved. Microsoft’s latest tool allows victims to combat this by facilitating the removal of such images from Bing, regardless of whether they are real or AI-generated.


Through the StopNCII platform, victims can create a “hash” — a unique digital fingerprint of the image. These hashes are then shared with Microsoft’s system and other major platforms like Facebook, Instagram, and TikTok, ensuring that identical or similar images are identified and removed.

Since launching this tool, Microsoft has removed over 268,000 harmful images from its search engine, showcasing the effectiveness of this collaboration. Keeping in the boundaries of ethics of artificial intelligence is essential in this fast growing AI world.

Before this, victims had to rely on manual reporting, which proved insufficient in halting the spread of non-consensual content. Microsoft’s involvement now automates much of this process, providing a scalable solution to tackle this serious issue.

how-stopncii-works

Source: StopNCII.org

Despite these advancements, deepfake detection remains a challenge. AI-generated content often evades traditional detection tools like Microsoft’s PhotoDNA, leading to the need for continued vigilance and manual reporting by victims.

Additionally, while Bing has made strides, other search engines, including Google, have yet to join the initiative, leaving gaps in protection.

The limitations of StopNCII’s tools, which only cover individuals over 18, and the fragmented legal framework in the U.S. also present ongoing challenges. Deepfake pornography is a growing threat, and legislative efforts are still playing catch-up.

“Much like the hashing technology that StopNCII.org already uses (PDQ), PhotoDNA is an additional process that enables identified harmful images to be hashed into a digital fingerprint, which then can be shared with industry platforms to identify and remove any non-consensual intimate image abuse material,” StopNCII.org reported.

While this collaboration offers hope for victims, it also underscores the need for broader participation from tech platforms and more robust legal protections.

Microsoft’s tool represents a step in the right direction, but a more unified approach is essential to effectively combat the rise of deepfake and revenge pornography.

For more news and trends, visit AI News on our website.

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Dave Andre

Editor

Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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