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Microsoft Partners with AI Start-Up to Build Brain-Like AI!

  • Senior Writer
  • March 18, 2025
    Updated
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Key Takeaways

  1. Microsoft partners with Swiss AI startup Inait to develop AI models that mimic human brain reasoning, advancing cognitive AI research.
  2. Google introduces AI Overviews and AI Mode, enhancing search experiences with AI-generated summaries and conversational responses.
  3. Microsoft strengthens Azure AI Search, integrating large language models for improved AI-assisted search in enterprise applications.
  4. AI-driven search and reasoning signal a major shift, influencing both consumer experiences and enterprise AI solutions.
  5. Competition between Microsoft and Google intensifies, shaping the future of AI in search and cognitive computing.

Microsoft’s collaboration with Swiss AI startup Inait marks a shift in AI research towards cognitive capabilities that aim to replicate human reasoning.

Unlike traditional AI models, which primarily function based on statistical correlations and pattern recognition, cognitive AI seeks to process and interpret information in a way that resembles human thought processes.

Why This Matters

Current AI models, including large language models (LLMs) like OpenAI’s GPT-4, operate by predicting the next most probable word or pattern based on massive datasets.

While this approach has enabled powerful text generation and automation, it lacks real reasoning capabilities—an issue Microsoft seems to be addressing with this partnership.

Inait, founded by a team of neuroscientists and AI researchers, focuses on developing AI that mimics the brain’s decision-making mechanisms.

Their approach is rooted in neurosymbolic AI, which combines symbolic reasoning (logic-based decision-making) with neural networks (pattern-based learning).

Microsoft has invested heavily in AI, from its $10 billion partnership with OpenAI to its deep integration of AI into Azure and enterprise applications.

However, generative AI alone has limitations in reasoning, decision-making, and adaptability.

By working with Inait, Microsoft is likely attempting to create AI models that can:

  • Make logical inferences instead of relying solely on probabilities.
  • Understand cause-and-effect relationships rather than just correlations.
  • Perform tasks requiring structured reasoning, such as legal analysis, financial decision-making, or scientific research.

According to Inait:

“True intelligence requires the ability to reason, not just generate plausible responses.

Our goal is to bridge this gap by developing AI that can evaluate, interpret, and apply knowledge with human-like cognition.”

Microsoft’s long-term goal with this collaboration could be to integrate cognitive AI into its cloud and enterprise offerings, allowing businesses to leverage AI for complex problem-solving tasks that require structured reasoning and decision-making.

Google’s AI Search Overhaul: From Information Retrieval to AI-Generated Answers

Google’s introduction of AI Overviews and AI Mode signals a fundamental shift in how users will interact with search engines.

Unlike Microsoft’s focus on AI reasoning, Google’s latest developments are centered on replacing traditional search results with AI-generated responses.

Breaking Down AI Overviews and AI Mode

  1. AI Overviews – This feature provides AI-generated summaries at the top of search results. Instead of displaying traditional links first, Google now presents a concise, AI-crafted answer.
  2. AI Mode – A fully AI-driven search experience where all results are generated by AI, eliminating conventional blue-link search results entirely.

These developments are powered by Google’s Gemini 2.0 model, which integrates multimodal reasoning, meaning it can analyze text, images, and videos simultaneously.

Google’s explanation for this shift:

“People expect search to do more than just retrieve information. AI Mode enables a deeper, more intuitive search experience where users can ask complex queries and receive structured, AI-powered responses.”

The Implications of Google’s AI Search

This transition raises several important factors:

Information Control & Reliability: Google’s AI-generated answers consolidate multiple sources into a single summary.

While this improves readability, it also means that Google has greater control over what information is presented.

Impact on Web Traffic: Websites that rely on SEO-based traffic could see reduced visibility as users no longer need to click on links for answers.

User Experience Shift: AI Mode’s conversational and multimodal capabilities allow users to interact with search in a more dynamic way, potentially replacing traditional keyword-based queries.

Google has positioned AI Mode as an experimental feature, currently available only to Google One AI Premium subscribers in the U.S.

However, if feedback is positive, a wider rollout is expected, which could reshape the entire landscape of search.

Microsoft vs. Google: Competing AI Strategies

While both companies are investing heavily in AI, their approaches are fundamentally different:

Aspect Microsoft (Inait Collaboration) Google (AI Search Overhaul)
Focus Cognitive AI, Human-Like Reasoning AI-Generated Search & Summaries
Technology Neurosymbolic AI Gemini 2.0 LLM
Target Users Enterprise, Research, AI-Powered Decision-Making General Consumers, Search Users
Implementation Potential integration into Azure & business tools Directly applied to Google Search
Impact Enhances AI’s ability to reason & solve problems logically Changes how users access and consume information

While Microsoft’s approach aims to expand AI’s cognitive abilities, Google is shifting its focus towards delivering AI-generated answers directly to users.

Both strategies will have far-reaching effects on AI’s role in information access, enterprise solutions, and digital interactions.

As these developments unfold, the balance between AI-driven reasoning and AI-driven search will shape the future of artificial intelligence applications.

For more news and insights, visit AI News on our website.

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Senior Writer
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Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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