Key Takeaways
• Midjourney has launched Version 7 (V7), its first major image model update in nearly a year.
• The new model introduces a revamped architecture, enhanced prompt understanding, and improved image coherence.
• V7 includes personalization by default, requiring users to train the model to their visual style preferences.
• Draft Mode offers faster, lower-cost image generation, while some legacy features remain temporarily unavailable.
• The launch comes amid ongoing legal scrutiny regarding the use of copyrighted training data.
Midjourney, a leading AI image generation platform, has officially launched its seventh-generation model—Midjourney V7—marking a significant step forward in AI-assisted creative workflows.
The model, which began rolling out in early April 2025, introduces a new architecture, personalization by default, faster rendering options, and improved image detail accuracy.
Major Feature Updates in V7
V7 is more than a technical upgrade; it introduces substantial quality-of-life improvements that streamline creative workflows.
• Prompt Precision: Smarter interpretation and multilingual support
• Visual Fidelity: Enhanced rendering of complex elements like hands and objects
• Character Consistency 2.0: Supports style retention even with third-party references
• Omni-Reference System: Users can apply external style images to guide generation
• Draft Mode: Renders images 10x faster at half the cost
For the first time, Midjourney users are prompted to rate approximately 200 images to generate a personalization profile. This profile adapts V7 to align with their aesthetic preferences, including composition, color, and stylistic nuance.
This feature not only enhances creative control but also supports industry-wide momentum toward individualized AI content generation.
Performance Options: Turbo, Relax, and Draft Modes
Midjourney V7 supports three generation modes tailored to different priorities:
• Turbo Mode – Fast, high-quality rendering at a higher compute cost
• Relax Mode – Slower and more affordable for extended workflows
• Draft Mode – New option for rapid prototyping with lower quality
Draft Mode, in particular, is designed for users who need to experiment quickly and at scale. These lower-resolution outputs can be enhanced later using standard rendering tools.
Temporary Feature Limitations
While V7 brings major innovations, several commonly used features are not yet available but are expected to return soon:
• Image upscaling
• Retexturing
• Full support for third-party style modifiers
According to Midjourney’s internal roadmap, these features should be restored within approximately two months.
Competitive Landscape and Context
V7’s release follows a new image generator from OpenAI, which went viral for its Ghibli-style aesthetic. Midjourney has clarified that V7 is not optimized for Ghibli visuals, but rather prioritizes general quality, realism, and user adaptability.
Founded in 2022 by David Holz, Midjourney remains self-funded and independent. The company reportedly targeted $200 million in revenue by the end of 2023 and is now building a hardware division and expanding into 3D and video content generation.
Legal and Ethical Challenges
Despite its innovation, Midjourney continues to face legal scrutiny. The company is involved in lawsuits alleging that it trained its models using unlicensed images scraped from the internet.
These cases highlight unresolved questions about data sourcing, artist rights, and AI ethics, which remain critical topics as generative platforms scale.
Midjourney V7 Alpha is LIVE! Announced on (Apr 4, 2025), this is @midjourney‘s first major update in nearly a year.
Highlights:
– “smartest, most beautiful, most coherent model yet” (per CEO @DavidSHolz)
– New ‘Draft Mode’ (10x faster)
– All-new architecture
– Improved coherence… pic.twitter.com/eh01X7UTfb— AllAboutAI (@AllAboutAicom) April 4, 2025
Midjourney V7 represents a transformative moment in the evolution of AI-powered creativity. From smarter prompts and user-specific output to faster rendering workflows, the platform is equipping creators with tools to streamline production without sacrificing quality.
Still, as capabilities expand, Midjourney—like many in the industry—must balance technical ambition with transparent data use and respect for artistic ownership.
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