Snapchat Gets a Major Makeover with New AI Features – Here’s What’s Coming

Snapchat is undergoing a significant transformation with the introduction of advanced AI tools and a revamped app interface, aiming to enhance user experience and keep pace with the growing potential of AI in social media.

One of the most notable updates is the ability to create augmented reality (AR) lenses through simple text descriptions. This new feature, available via Lens Studio, allows users to generate custom AR effects, objects, and animations without technical expertise.

This democratizes AR content creation, enabling casual users and creators to effortlessly bring their ideas to life. Another AI-driven tool, “Body Morph,” allows for creating 3D avatars and characters from text prompts or reference images.

Woah. Snapchat just launched an AI video generator!

Plus, AI portrait generation that needs just one photo of you.

Snaps are about to get a lot more expressive. pic.twitter.com/vVwyxqMoZc

— Bilawal Sidhu (@bilawalsidhu) September 17, 2024

In addition, a beta feature for text-to-video generation has been introduced, where users can generate short video clips based solely on text descriptions, positioning Snapchat ahead in the AI-powered video creation race.

The My AI chatbot, a key platform feature, has also been enhanced with Google Lens-like capabilities. Users can now snap a picture of a menu for instant translations or identify plants and objects.

Furthermore, the “My Selfie” feature uses AI to create personalized, future-aged selfies, such as the popular “grandparents lens.” Alongside these AI innovations, Snapchat is redesigning its interface to address past criticisms about its confusing layout.

The revamped app will combine Stories and Chats into one unified view and introduce a new “Watch” feed, merging Spotlight and Stories for a more streamlined and intuitive user experience.

Despite these advancements, Snap Inc. faces financial challenges due to a downturn in advertising. However, introducing immersive, AI-powered ad formats, such as animated Bitmojis and AR Lenses, opens new opportunities for personalized ad campaigns.

I’m starting to think it’s not just about snapping a selfie, but also about who gets to control our digital footprint. Do we really want our faces being used in ads without even getting a heads up?

— SophiaOnTech (@s_techethics) September 18, 2024

Snap Inc. has also introduced the fifth generation of Spectacles, powered by the new Snap OS. These lightweight, standalone AR glasses allow users to interact with Lenses and their environment through intuitive hand and voice controls.

Spectacles provide vivid indoor and outdoor AR experiences with advanced optical technology and seamless hand tracking. Snap OS supports real-world integration of AR elements and offers developers tools like Lens Studio 5.0 for easy creation and sharing of immersive content.

Spectacles are available via the Developer Program at $99/month.

Snapchat just announced that Spectacles are back

– Multi-modal AI w/ contextual understanding
– Dual SoC architecture for a standalone glasses form factor
– 6DoF Tracking
– 46° FoV
– 45 mins of continuous runtime

Interesting 🤔 pic.twitter.com/Bpw5Z9mUDO

— Driggsy (@Driggsy_) September 17, 2024

These changes aim to boost engagement and attract advertisers, helping the company navigate its current market challenges. Snap’s AI-powered redesign marks a bold step forward, blending creativity, personalization, and enhanced interactivity.

Whether these changes will reinvigorate the platform and expand its audience remains to be seen, but Snapchat’s embrace of AI positions it at the forefront of social media innovation.

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