Snapchat has entered into an expanded partnership with Google Cloud to power generative AI experiences within its My AI chatbot. This collaboration leverages Google’s Gemini AI, a multimodal technology that allows the chatbot to interpret and interact with various types of information, including text, audio, images, and videos. $SNAP should clean up their bottom line — Quality Investing with Aria (@QualityInvest5) September 24, 2024 The integration of Gemini enables new features similar to Google Lens, such as translating photos of foreign street signs or determining the healthiest menu options by analyzing images or videos. Initially launched in February 2023 with OpenAI’s ChatGPT, Snapchat’s My AI has evolved through this partnership to handle a broader range of inputs, enhancing user interaction and engagement. Following the deployment of Gemini, Snapchat has reported a more than 2.5x increase in engagement within the United States, highlighting the impact of these advanced AI capabilities. The partnership with Google Cloud builds on a decade-long relationship between the two companies, with Snap adopting Google’s data, analytics, and AI/ML technologies to fuel its platform’s growth. This AI enhancement comes at a time when major social media platforms, including Meta, are integrating similar technologies to improve user experiences. Snapchat’s investment in AI is seen as necessary to remain competitive in the ever-evolving digital communication world. Comment However, the increased sophistication of My AI has raised concerns about the potential risks, especially for younger users. As AI becomes more capable, there is a growing need to address privacy and safety concerns, particularly the risk of AI “hallucinations,” where the system may provide factually incorrect or misleading information. Snap has acknowledged these concerns, implementing additional safety measures and emphasizing the need for users to exercise caution when interacting with My AI. Comment The company has advised against sharing personal or sensitive information with the chatbot and highlighted that conversations with the AI are monitored to improve safety and user experience. As Snapchat continues to innovate with AI, it aims to enhance how users engage with the platform, making the experience more interactive, informative, and entertaining. Comment The integration of Google’s Gemini AI into My AI not only enhances Snapchat’s capabilities but also sets a precedent for the responsible use of advanced AI in social media, balancing innovation with the critical need for user safety. September 19, 2024: Snapchat Gets a Major Makeover with New AI Features – Here’s What’s Coming September 19, 2024: LinkedIn Under Fire for Scraping User Data Without Consent – Terms Updated After September 18, 2024: Snap Doubles Down on Augmented Reality with New Spectacles Glasses! September 5, 2024: HPE Surpasses Expectations, But Stock Drops Amid AI Server Margin Concerns! August 20, 2024: Snapchat Sets Sights High with Annual $1.5 Billion Investment in AI For more news and trends, visit AI News on our website.
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Snapchat Teams Up with Google to Supercharge AI Innovations!
Key Takeaways:
Snap CEO Evan Spiegel emphasized the importance of this partnership in serving the Snapchat community, stating, “Snap is all about empowering people to express themselves, live in the moment, learn about the world, and have fun together. Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends.”
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