Key Takeaways
• Printers have been guessing what to charge for embellishments—Taktify ends the guessing.
• The platform uses AI to calculate actual costs and recommend selling prices that match market realities.
• Early adopters raised prices confidently, and customers didn’t push back.
• This is more than automation—it’s a mindset shift for the print industry.
The Print Industry’s Worst Kept Secret: Nobody Knows What to Charge
Digital embellishment—foil, raised UV, varnish—has been booming. But ask most printers how they price it, and you’ll hear the same thing: “We kind of just guess.”
Taktify, the new cloud-based AI pricing platform from Taktiful, ends that. And in doing so, it might just redefine how value is perceived in print.
“Pricing has always been one of the biggest pain points in this industry. With Taktify, printers don’t need to guess anymore.” — Kevin Abergel, CEO, Taktiful
Taktify Now Available for $250/Month; Official Public Debut at Amplify 2025
What Taktify Does (and Why It Matters)
Taktify is a $250/month platform built exclusively for digital embellishment quoting. It combines job specs, production data, and machine inputs to generate highly accurate cost estimates. But here’s what makes it special: it doesn’t stop at cost.
• It uses AI to suggest selling prices based on region, vertical, and application
• Quotes are delivered in seconds, not hours or days
• It factors in what customers are willing to pay, not just what it costs to make
This means pricing finally reflects value and margin potential, not just spreadsheet math.
Real-World Use: From Guessing to Gaining
The Kennickell Group, a Georgia-based printer, was among the first to test the platform. Before Taktify?
“We had no idea what to charge for embellishments. We were estimating by the seat of our pants.” — Jana Johnson, VP of Administration, Kennickell Group
Once they implemented Taktify, they realized they had been undercharging. They adjusted prices, and customers stuck around.
“The software showed us what was possible. When we raised prices, customers didn’t blink. They saw the value.” — Jana Johnson
More Than Better Pricing—It Rewires the Business
Kennickell didn’t just make more money—they transformed their approach to sales and service.
• Faster quoting meant more responsive service
• Sales teams were more confident selling high-margin embellishments
• Embellishments became a core profit center, not a pricing headache
“We’re more confident, more efficient, and better equipped to position ourselves as a high-value print provider.” — Jana Johnson
The Bigger Shift: Why This Launch Hits Now
Taktify arrives at a crucial moment. Embellishments are moving from luxury to expectation, especially in packaging, retail, and luxury marketing materials.
But uncertainty in pricing has kept many printers on the sidelines. Taktify eliminates that roadblock.
The platform currently supports equipment from MGI, Konica Minolta, and Harris & Bruno, with more integrations on the way.
“If you’re offering digital foil, texture, or raised print and not using Taktify, you’re probably leaving money on the table.” — Kevin Abergel
Taktify isn’t just faster software—it’s a more innovative strategy. It allows printers to reclaim margin, reduce stress, and lead with value.
If the print industry is going to charge what its work is worth, tools like this won’t be optional—they’ll be essential.
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