TikTok Takes Charge: To Auto-Labels All AI-Generated Content from Other Platforms

  • Editor
  • May 10, 2024

TikTok is advancing its transparency measures by implementing a new policy to label AI-generated content sourced from external platforms such as OpenAI’s DALLE and Microsoft’s Bing.


This global initiative, launched in May 2024, is designed to help users better understand the origin of the content they encounter on the platform. The move is part of a broader effort to tackle the challenges posed by deepfakes and other sophisticated AI-manipulated media, which can be used to spread misinformation and propaganda.

TikTok said in a Thursday (May 9) Press release, “AI enables incredible creative opportunities but can confuse or mislead viewers if they don’t know the content was AI-generated,” the company said in the release.

“Labeling helps make that context clear — which is why we label AIGC made with TikTok AI effects and have required creators to label realistic AIGC for over a year.”


The core technology enabling this transparency is called “Content Credentials,” developed by the Coalition for Content Provenance and Authenticity (C2PA), a consortium co-founded by Adobe and Microsoft.

After this news went viral, people worldwide took to their social media platforms to share their views and opinions.

This technology integrates a digital watermark that tracks AI-generated content through metadata that records the creation and editing details. Such Metadata ensures that the AI label remains attached to the content, even if it is downloaded and redistributed, thus preserving the traceability and authenticity of digital media.

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TikTok’s new labeling policy automatically applies to any content generated by recognized AI tools that have integrated Content Credentials. This approach helps identify AI-created content and promotes ethical use by clearly marking such content, thereby discouraging its misuse in creating deceptive media.

“We also have policies that prohibit realistic AI that is not labeled, so if realistic AI (generated contents) appears on the platform, then we will remove it as violating our community guidelines,” Adam Presser, head of operations and trust and safety at TikTok, said in an interview.


In addition to its labeling initiative, TikTok is enhancing its efforts in media literacy and public awareness about AI-generated content. The platform will release 12 new media literacy resources created in collaboration with the Poynter Institute’s Mediawise, a youth-focused fact-checking project, and WITNESS, a human rights organization that teaches civilians how to use technology to record and protect themselves.

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WITNESS also provides guidelines and advice for discerning deepfakes and other Artificial Intelligence threats, furthering TikTok’s commitment to fostering a well-informed user base equipped to navigate the complexities of digital media.

The initiative is a significant step forward in digital media transparency, marking TikTok as the first major social media platform to implement such a comprehensive system.

For more news and insights, visit AI News on our website.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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