Picsart is a feature-rich platform for photo, video, and graphic editing, making it a versatile choice for both casual users and professionals. Recognized as one of the best AI Image Generator tools in USA for 2025, it offers advanced features like the Art Generator and Background Removal, enabling seamless and creative transformations.
With a range of tools for social media ad creation, video editing, and custom design options, Picsart offers flexibility across free and premium plans. Supporting a broad user base from freelancers to enterprises, Picsart is appreciated for its intuitive interface, vast content library, and frequent updates, though some users find it resource-intensive with ads in the free version.
What is Picsart Used for?
Picsart is a versatile design tool powered by Artificial Intelligence that’s accessible on both web and mobile. This platform makes editing simple and effective for a wide range of uses, from enhancing photos and videos to creating custom avatars and ads tailored to specific needs.
It’s particularly helpful for social media managers, marketers, and small business owners who want to produce polished, high-quality content without needing advanced editing skills. With a Chain of Thought approach, Picsart ensures a seamless flow in creative projects, making complex editing accessible to beginners and professionals alike.
Whether using it for social media posts, business graphics, or creative projects, Picsart provides everything from photo retouching and Classification tools to AI image generation and video editing—making it a go-to for users looking to create visually appealing content quickly and with ease.
Picsart Key Features
Below are the key features of Picsart:
Get Rid of Unwanted Clutter
Got something in your photos you’d rather not see? With our Remove Objects tool, you can easily erase any distracting people or items in the background. Swap in an entirely new backdrop with the Background Changer, or clear out a whole scene using the Background Remover. All it takes is a single click.
Create Your Own Memes & Stickers
Want to make memes that go viral or design your own stickers? Our Meme Maker and Sticker apps let you do just that. Pick from millions of ready-made stickers crafted by our creative community or make something uniquely yours.
Add up to 30 stickers per edit, remix others’ images, and share your creations on iMessage and beyond. With Picsart, the creative possibilities are endless.
Take Your Videos to the Next Level
Picsart isn’t just for photos; we’ve got videos covered too. Our Video Maker brings all the fun of our Photo Editor to video content. Add stickers, trending effects, popular music, and trim or crop clips to create something unique. Bring your stories to life with edits that are perfect for TikTok, Instagram, and everywhere else.
Trending Effects & Stylish Fonts
Our photo effects are designed to transform your pictures with a single tap. Popular effects like Canvas, Magic, Sketch, Drip, Duotone, and Glitch make it easy to create stunning images in seconds. Layer on unique masks or add your message with stylish fonts from our text editor to make your photos even more eye-catching.
Enhance Your Selfies in a Snap
Take your selfies to the next level with our Beautify tool. Change up your hair and eye color, smooth skin, remove blemishes and wrinkles, and brighten tired eyes. Whatever your selfie goals, Picsart’s Photo & Video Editor app can help you achieve them with ease.
Replays Are Sources of Endless Inspiration
Replay, a unique feature in our photo editor, lets you recreate edits step-by-step and explore new tools for future projects. Simply apply all the steps from a featured edit to your own photo with just a few taps, creating impressive results that look like they took hours to perfect.
Our team and talented Picsartists share new Replays daily, giving you endless inspiration and ways to level up your creative skills.
Picsart is just one example of how AI-powered tools are transforming creativity across design, photography, and art. Discover more about this trend in our blog on App Store Creativity Goes AI.
How to Use Picsart
Begin on PicsArt’s Homepage
On Picsart’s homepage, browse through templates for platforms like Facebook, YouTube, and Instagram. Scroll down until you reach the AI generation section. The social media templates and editing shortcuts are found below.
Type Your Prompt
In the AI ad campaign text field, enter a prompt detailing the product, service, or event you wish to promote, along with the image style you envision. Use the ‘Prompt Enhancer’ for refined output accuracy.
Express Ads
Clicking ‘Try it out’ generates four initial Express Ads, which are Picsart’s interpretations of your prompt. Preview the designs across formats such as Instagram stories and Facebook ads.
Edit Caption
Adjust the ad text manually or select an AI-suggested caption. The caption editor allows customization based on the ad’s subject, goal, and tone of voice.
Edit Image
If the generated image doesn’t meet your needs, you can regenerate it within the limits of your plan. The ‘Prompt Enhancer’ often improves image relevance. Once the ad copy and visuals are finalized, you may export and share the ad directly on social media.
Picsart Pricing
In addition to a free plan, Picsart offers three paid plans: Picsart Plus, Picsart Pro, and Picsart Enterprise. The image below breaks down each plan’s features.
Pros and Cons of Picsart
Pros
- Easy to use
- Beginner-friendly
- App is available
Cons
- Limited free images and templates
- Not free
- Limited video-related elements
Picsart Photo Editing App Performance
Testing Picsart gave me a good sense of its strengths and limitations. The app’s interface and editing tools are intuitive, though the abundance of features can be a bit overwhelming at first.
Picsart’s versatility is one of its standout qualities, enabling everything from photo and video editing to custom graphic design. For social media managers and small business owners, it’s a solid option—especially for those who find advanced tools like Photoshop too time-consuming or complex.
The free version of Picsart offers a strong library of templates, though premium features like advanced retouching, AI avatar creation, and unlimited AI generations are available only in paid plans.
Ads in the free version can be distracting, but that’s expected with a free mobile app. Picsart’s AI-generated content is accurate and impressively customizable, thanks to a prompt-improvement feature that refines requests for even better results.
Overall, Picsart is a powerful tool for content creation, balancing ease of use with a robust feature set that can support both beginners and seasoned editors.
Picsart Customer Reviews
Picsart has a generally positive reputation, scoring 4.6 out of 5 stars from around 96,000 users on the App Store. Many users appreciate its wide range of creative features, like layered editing, text and sticker options, and the ability to remove backgrounds all typically more complex in pro tools like Photoshop.
However, some reviewers point out a data scarcity issue, as it can be challenging to find detailed guidance on specific tools and features, leaving users to explore and learn independently.
One enthusiastic user on Trustpilot shared how the annual subscription was “well worth it,” making it easy to produce quality content quickly.
The Picsart mobile app also gets high marks from social media creators who enjoy editing directly on their phones and posting immediately. Yet, beyond the strong appeal, entity confusion can be an issue, with some users finding it challenging to navigate between tools, templates, and effects due to the abundance of choices available.
However, a few downsides show up in reviews as well. Users of the free version often mention being frustrated by the number of ads and the limited access to premium templates, and some find the range of options a bit overwhelming initially.
What are the Alternatives of Picsart
Now that we’ve seen what Picsart offers, let’s compare it to other popular AI tools.
- Canva
- Adobe Photoshop Express
- Snapseed
- VSCO
- Pixlr
- Adobe Lightroom
- Fotor
- BeFunky
- Photopea
- GIMP
FAQs – Picsart Review
Is Picsart safe?
Is it worth subscribing to Picsart?
Do professionals use Picsart?
Is Picsart as good as Photoshop?
Is Picsart as good as Photoshop?
Is it easy to cancel a Picsart subscription?
Conclusion
Picsart is a dynamic tool for anyone looking to create standout content without the learning curve of complex software. Its unique combination of AI-driven features, photo editing tools, and user-friendly design templates caters to a range of creative needs, making it accessible and versatile for various users.
While the free plan provides a strong foundation, Picsart’s affordable paid options unlock more advanced tools that bring even more creative freedom. It’s an ideal platform for social media managers, small business owners, and casual creators who want powerful, easy-to-use editing features on both mobile and desktop.
