Surfer SEO Review 2024: The Power of AI in SEO Strategy

  • Editor
  • May 7, 2024

I’m excited to share my deep dive into Surfer SEO review with you. It’s not just any review; it’s a journey through one of the most talked-about Best AI tools  in the SEO world. I’ve been exploring a bunch of writing and SEO tools, and Surfer SEO caught my attention for a reason.

In this review, I’m going to walk you through the good, the bad, and everything in between about Surfer SEO. Whether you’re a seasoned pro in SEO or just dipping your toes into digital marketing waters, I’ve got you covered.

So, why is Surfer SEO making waves? Stick around, and let’s get into what makes this tool stand out in the crowded SEO tools available in the market.

What is Surfer SEO?

What I have analyzed in this Surfer SEO review is that it is a comprehensive search engine optimization (SEO) tool designed to help digital marketers, content creators, and SEO professionals enhance their online visibility and ranking on search engines.

Utilizing advanced algorithms and database analysis, Surfer SEO analyzes over 500 ranking factors to provide actionable insights and recommendations for optimizing web content.

It offers features such as a content editor, SERP analyzer, and keyword research tool, enabling users to craft content efficiently that aligns with search engine algorithms.

By comparing your content against top-performing pages, Surfer SEO helps identify and implement the best practices for SEO, making it a critical tool for improving website performance and driving organic traffic.

Core Features of Surfer SEO

After understanding what is surfer SEO let’s look at the features provided by Surfer SEO because without looking at them, this Surfer SEO review cannot provide any value.

  1. Audit
  2. Keyword Research
  3. Custom Team Size / Up to 5 Members
  4. Up to 100+ Articles/Month
  5. Up to 100+ Searches a Day
  6. Personalized Onboarding
  7. Priority Support
  8. SERP Analyzer
  9. White Label
  10. API
  11. Content Editor
  12. Keyword Surfer Extension
  13. AI Outline Generator
  14. Plagiarism Checker
  15. Terms Assistant
  16. Google Docs Integration
  17. WordPress Integration
  18. Jasper Integration
  19. Contentful Integration
  20. Personalized Onboarding
  21. Quarterly Business Review Meetings
  22. Dedicated CSM
  23. Priority Support
  24. Legal Assistance
  25. PO and Annual Invoicing

Let’s go through each of the features in detail:


Surfer SEO’s audit feature conducts a thorough analysis of your web pages to identify SEO weaknesses and opportunities.


By comparing your content with top-ranking competitors, it offers tailored recommendations to improve your site’s performance, focusing on aspects like keyword usage, structure, and backlinks.

Keyword Research:

This tool goes beyond basic keyword suggestions. It leverages a sophisticated algorithm to uncover high-value keywords tailored to your niche, providing insights into search volumes, keyword difficulty, and related search terms.


This enables you to target the most effective keywords for your content strategy.

Custom Team Size / Up to 5 Members:

Surfer SEO accommodates collaboration, allowing up to 5 team members to work on projects simultaneously. This can be customized for the custom plans buyers.


This feature is especially beneficial for SEO agencies and larger content teams, facilitating seamless workflow and strategy implementation across the board.

Up to 100+ Articles/Month:

Surfer SEO enables high-volume content production, allowing you to create over 100 optimized articles per month, catering to content-heavy marketing campaigns.

Up to 100+ Searches a Day:

You can perform over 100 searches daily, allowing you to explore keywords and analyze SERPs for numerous projects or clients.

Personalized Onboarding:

To ensure users maximize the tool’s capabilities, Surfer SEO offers personalized onboarding sessions. These sessions help new users understand how to effectively utilize the platform, tailoring the learning experience to their specific needs and goals.

Priority Support:

Subscribers benefit from priority support, ensuring any questions or issues are addressed promptly. This feature guarantees that users can maintain their SEO efforts smoothly, with expert assistance readily available.

SERP Analyzer:

The SERP Analyzer is a cornerstone feature, offering in-depth analysis of search engine results pages (SERPs). It provides valuable insights into why certain pages rank higher, including factors like content length, keyword density, and structural elements, enabling users to refine their strategies with precision.

White Label:

For professionals who deliver SEO reports to clients, Surfer SEO’s White Label feature allows for customizing reports with your branding. This enhances the professionalism and coherence of reporting, making it an invaluable tool for agencies.


Offering integration capabilities, Surfer SEO’s API allows users to incorporate its powerful analytics into their tools and dashboards. This is ideal for those who prefer a more customized approach to their SEO workflow, enabling automation and enhanced Big data analysis.

Content Editor:

Write smarter, not harder, with the Surfer SEO’s  Content Editor.


It provides you with writing guidelines and practical content suggestions to elevate the quality and relevance of your articles, aligning closely with SEO best practices.

Keyword Surfer Extension:

Integrating seamlessly with your browser, the Keyword Surfer Extension brings search volumes and keyword data right to your Google search, making keyword analysis as convenient as it is powerful.


AI Outline Generator:

Surfer SEO’s AI Outline Generator creates structured content outlines that your audience and Google will love.


This tool is designed to help you outline articles that are structured for success right from the start.

Plagiarism Checker:

Ensure the originality of your content with the Plagiarism Checker, which is crucial for maintaining content integrity and avoiding SEO penalties.

Terms Assistant:

This tool assists in identifying and using relevant terms to enhance your content’s SEO, ensuring comprehensive topic coverage.

Google Docs Integration:

For those who prefer creating content within Google Docs, Surfer SEO integrates smoothly, allowing you to apply SEO recommendations in real time.

WordPress Integration:

Directly apply Surfer SEO’s insights to your WordPress site, streamlining your workflow from SEO planning to content publishing.

Jasper Integration:

Combining the power of Surfer SEO with Jasper, Surfer SEO allows enhanced content creation that’s both optimized and written in a compelling style.

Contentful Integration:

Connect Surfer SEO with Contentful, enabling seamless content operations across your digital platforms.

Personalized Onboarding:

New users receive personalized onboarding to quickly get up to speed with the tools and maximize their SEO impact.

Quarterly Business Review Meetings:

Regular review meetings are offered to discuss performance, objectives, and strategies, keeping your SEO goals aligned with your business growth.

Dedicated CSM:

A Dedicated Customer Success Manager (CSM) is available to provide personalized support and strategic advice tailored to your unique needs.

Priority Support:

Quick and prioritized assistance ensures that any queries or issues are resolved swiftly, keeping your SEO activities uninterrupted.

Legal Assistance:

Surfer SEO provides legal assistance to help with compliance and content-related legalities, safeguarding your operations.

PO and Annual Invoicing:

For corporate clients, Surfer SEO offers Purchase Order (PO) and annual invoicing options, simplifying the payment process for large-scale operations.

Surfer SEO Pricing Explained

Surfer SEO offers a range of pricing plans tailored to suit different needs, from small business owners to large agencies.


Here’s a breakdown of the plans and features included:

Essential Plan – $89/month:

  • This plan is geared towards small business owners and freelancers.
  • It allows for up to 2 team members.
  • Features included are 10 articles and 20 monthly audits, access to the SERP Analyzer, daily keyword tracking for 50 keywords, and natural language processing for 25 queries per month.

Scale Plan – US$ 129 /month:

  • Mid-sized agencies and marketing teams will find this plan suitable.
  • It increases the capacity to 5 team members.
  • The plan includes all features of the Essential tier, with increased limits: 30 articles and 40 audits per month, daily keyword tracking for 100 keywords, and NLP for 50 queries per month.

Scale AI+ Plan – $219/month:

  • This is for agencies and teams looking to scale up with AI.
  • It maintains the 5 team member capacity but offers ‘more seats on demand’.
  • Additionally, the Scale AI+ provides everything in the Scale plan plus API access and AI-generated outlines.

Enterprise Plan – Custom Pricing:

  • Large agencies and marketing teams with extensive needs can opt for this.
  • It offers custom team sizes and features.
  • The Enterprise plan includes all previous features with the added benefits of a dedicated customer success manager, legal assistance, and priority support.

Each plan has add-ons available for purchase:

  • Audit Add-On: Available for $49 for the Essential plan and included in other plans, offering 100 audits/month.
  • SERP Analyzer Add-On: Priced at $29, providing 100 searches/day, included in Scale plans and above.
  • API Access: This is an optional feature for the Essential plan, included with Scale AI+ and Enterprise plans.

Other features across various plans include:

  • Shareable Articles and Plagiarism Checker: Available across all plans.
  • Terms Assistant: Included from the Scale plan onwards.
  • Integrations: Google Docs, WordPress, and Jasper integration start from the Scale plan, while Contentful integration is included in the Scale AI+ and Enterprise plans.
  • Personalized Onboarding and Quarterly Business Review Meetings: These are exclusive to the Enterprise plan.
  • Dedicated CSM (Customer Success Manager): This feature of the Enterprise plan provides personalized support and strategic advice.
Get Surfer SEOOur Top Recommendation For AI Writing Tool

Refund Policy- Surfer SEO Review

  • Surfer SEO offers a straightforward and customer-friendly 7 -day money-back guarantee across its subscription plans, including Essential, Scale, and Scale AI.
  • Customers who feel that Surfer SEO has not met their expectations can request a full refund within the first seven days following their purchase.
  • To ensure continuous service and minimize inconvenience, Surfer SEO implements automatic renewal of subscriptions at the end of each billing period.
  • However, customers have the flexibility to disable auto-renewal at any time through the in-app Billing page.
  • In cases where customers forget to turn off the auto-renewal and incur an overdue invoice, Surfer SEO encourages them to contact the Support team via chat or email.

Customer Support Policy -Surfer SEO Review

Surfer SEO offers a structured customer support system to ensure users receive targeted assistance:

  • Toolset Assistance: Contact for any help needed with Surfer SEO’s toolkit.
  • Marketing Collaborations: Send proposals to for partnership or press-related queries.
  • Business Inquiries: Direct offers or partnership discussions to the executive team via
  • Sales Queries: For help selecting a plan or other sales questions, reach out to
  • Career Opportunities: Job seekers interested in joining Surfer SEO can find current vacancies and apply through the ‘View Jobs’ link on their platform.

Pros and Cons of Surfer SEO: An Honest Assessment

Let’s discuss some pros and cons so that you can make an informed decision for yourself after reading this Surfer SEO review:


    • Surfer provides comprehensive analyses based on over 500 ranking factors for optimized content.
    • Its intuitive design makes navigation and usage accessible for SEO beginners and experts alike.
    • Seamless integration with tools like Google Docs and WordPress streamlines the content creation process.
    • It supports team collaborations with multi-user access, enhancing workflow efficiency.
    • Surfer consistently updates its features to align with the latest SEO trends and algorithm changes.


    • New users may require time to understand and utilize all available tools fully.
    • The pricing may be steep for individual bloggers or small startups.
    • The free version is restrictive, necessitating a paid plan for full functionality.
    • The extensive data and suggestions can be overwhelming and may require SEO knowledge to interpret.
    • There’s no dedicated mobile app which can limit on-the-go access and usability.

Surfer SEO  Alternatives: If you want to consider

Surfer SEO vs Scalenut: An Overview

When comparing Surfer SEO to Scalenut, it’s important to recognize that both tools offer unique features for SEO and content marketing.


Scalenut is a newer player in the market, providing an AI-driven content research and writing platform that integrates SEO with content creation.

Strengths of Scalenut:

  • Scalenut leverages advanced AI to generate content quickly, aiding in high-volume content production.
  • It offers a built-in SEO assistant that helps optimize content for better rankings.
  • The tool provides deep content research capabilities, giving users insights into top-performing content strategies.
  • Scalenut boasts a clean and intuitive user interface, making navigation and operation straightforward.
  • Offers integration with other tools, which can be a significant time-saver.

Weaknesses of Scalenut:

  • Compared to Surfer SEO, Scalenut may provide less detailed SEO analysis.
  • Being newer, it may not have the same level of community support or extensive resources as Surfer SEO.
  • It might have fewer data points for SEO optimization, which can be a drawback for in-depth analysis.
  • While AI-generated content might require more human editing to ensure uniqueness and quality.
  • There may be fewer learning resources available for new users to get the most out of Scalenut.

Surfer SEO vs An Overview is another tool often discussed as an alternative to Surfer SEO.


It is an AI-powered tool that helps with content creation and optimization, focusing on answering users’ questions online.

Strengths of

  • io excels in optimizing content based on user questions, which can enhance the relevance of articles.
  • It automatically generates detailed content briefs, streamlining the content planning process.
  • io’s AI writing assistant helps in expanding and refining content efficiently.
  • The platform is user-friendly, with a gentle learning curve for new users.
  • It features a unique answer engine that can be used to create FAQ sections and improve content comprehensiveness.

Weaknesses of

  • It may not offer as deep an SEO analysis as Surfer SEO, particularly for technical SEO.
  • io might provide less extensive keyword data, which can impact keyword strategy development.
  • It may have fewer features for real-time content editing compared to Surfer SEO.
  • While it does offer integrations, they may not be as extensive or as seamless as Surfer SEO’s.
  • io could offer fewer customization options for reports and content optimization.

Surfer SEO Impact on SEO and Web Traffic

This Surfer SEO review dives into how this tool can catalyze SEO and web traffic enhancement. It stands out with its:

  • In-depth On-Page Optimization: Surfer SEO meticulously fine-tunes on-page elements, leading to improved search rankings and visibility.
  • Strategic Content Planning: It assists in developing a content strategy with SEO at its core, designed to draw in a larger audience using artificial intelligence.
  • Targeted Keyword Recommendations: Delivers precise keyword suggestions tailored to boost organic search presence and attract relevant traffic.
  • Competitive Edge Analysis: Provides an in-depth look at competitors’ pages, giving insights to refine content and overtake rivals in search results.
  • Data-Driven SEO Strategies: Offers robust data to inform strategies, driving decisions that result in significant web traffic increments.

What Makes Surfer SEO Unique Among SEO Tools?

In my Surfer SEO review, I have uncovered the distinctive features that make this tool a standout choice in the SEO toolkit. Here’s what makes Surfer SEO unique:

  • Correlation with Current Ranking Factors: Utilizes algorithms that mirror current ranking factors, delivering up-to-date and relevant SEO advice.
  • Advanced SERP Analyzer: Is SERP analyzer provides an unparalleled depth of analysis for competitive intelligence, giving users an edge.
  • Dynamic Content Editing Guidance: Surfer SEO provides dynamic, real-time SEO guidance during creative content creation, enhancing content quality as you type.
  • Synergy of AI and Expert Insight: It harmoniously combines AI-driven suggestions with user expertise for finely tuned content optimization.
  • Comprehensive Integration Capabilities: The tool’s extensive integration with popular platforms like Google Docs and WordPress is exceptional, ensuring a seamless SEO workflow across different mediums.

The Future of AI SEO: Surfer SEO’s Role

As we look ahead, the role of AI and machine learning in SEO is undeniable, and Surfer SEO is poised to be at the forefront. Here’s my take on how Surfer SEO shapes this future:

  • Predictive Analytics: Surfer SEO is likely to enhance its predictive capabilities, forecasting SEO trends and user behavior.
  • Automated Content Optimization: The tool could advance in automatically adjusting content to align with SEO changes in real time.
  • Personalized SEO Strategies: Surfer SEO might offer even more personalized SEO recommendations tailored to individual website performance metrics.
  • Integration of Voice Search: With voice search gaining popularity, Surfer SEO’s role in optimizing for voice queries could become significant.
  • Learning Algorithm Improvements: Continuous improvements in its learning algorithms can make Surfer SEO even more intuitive and effective.

Verdict: Should You Choose Surfer SEO for Your SEO Needs?

Now that we have discussed all the key features and pros and cons of Surfer SEO, here are the final words from my side.

Positives of Surfer SEO

In the world of SEO, Surfer SEO emerges as a powerhouse, brimming with positives. The tool’s comprehensive approach to data analysis stands out, offering insights that have the power to revolutionize any SEO strategy.

The platform isn’t just about numbers and algorithms; it’s crafted with a user-friendly interface that makes complex SEO tasks approachable for teams of all sizes and individuals with varying levels of SEO knowledge.

The integrations with other content tools are robust and seamless, ensuring a smoother workflow from content creation to optimization, which is a significant plus for any content-driven organization.

Areas of Improvement

However, no tool is without room for growth, and Surfer SEO is no exception. While impressive, the platform’s wealth of features and data can initially overwhelm newcomers.

A simplified dashboard or an enhanced onboarding process could alleviate this steep learning curve, making the tool more accessible to beginners.

Moreover, Surfer SEO’s pricing structure may place it out of reach for those with tighter budgets, such as small business owners and individual bloggers, who could benefit immensely from a more flexible pricing model.

Another improvement would be the development of a mobile application or responsive web design, allowing users to continue their SEO work while away from their desks, fitting better into the modern web professional’s mobile lifestyle.

My Impression

Reflecting on my time with Surfer SEO, I’m left with a largely positive impression. The tool has made a tangible difference in the way I approach SEO.

The real-time content scoring and detailed SEO reports are particularly helpful, providing immediate, actionable feedback that is grounded in the latest SEO best practices.

It’s a tool that speaks to the needs of the SEO community, offering a level of detail and analysis that is hard to find elsewhere.

For those who have the resources to invest in Surfer SEO and who value data-driven content optimization, it’s an investment that is likely to pay off.

My experience with Surfer SEO has shown that it’s a comprehensive solution for anyone looking to elevate their SEO game.


Yes, SurferSEO effectively optimizes web content to improve search rankings and drive organic traffic with its SEO insights.

Surfer AI is valuable for enhancing content creation with data-driven SEO strategies, improving ranking potential significantly.

Surfer SEO offers a basic free version; full features require a paid subscription.

Increase your SurferSEO score by following its optimization recommendations for content elements like keywords and headings.


In wrapping up this Surfer SEO review, it’s clear that Surfer SEO stands as a powerful tool in the ever-competitive field of digital marketing.

I encourage you not just to take my word for it but to dive in and experience Surfer SEO’s capabilities  for yourself. And remember, this review is just the tip of the iceberg.

On my platform, you’ll find a wealth of resources ranging from other AI tool product reviews to insightful how-to blogs related to AI, not to mention a comprehensive glossary of AI terms to help demystify the jargon.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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