A DA PA Checker Extension is a browser tool that helps users instantly check the Domain Authority (DA) and Page Authority (PA) of any website. These metrics, developed by Moz, indicate how well a site or webpage might rank in search engines.
DA measures the overall authority of a domain, while PA evaluates the ranking strength of a specific page. These extensions are widely used by SEO professionals, bloggers, and marketers for competitor analysis and link-building strategies.
I have personally tested and reviewed the best-rated DA PA checker extensions to find the most reliable tools for quick and accurate SEO analysis, as well as some tips to improve DA PA.
5 Best DA PA Checker Extensions [Free &Paid]
Here are some of the five best DA PA checker extensions to consider:
- Semantic Pen’s Domain Authority Checker
- Domain Authority Checker
- Free DA PA Checker Bulk
- Mozbar
- Ubersuggest
1. Semantic Pen’s Domain Authority Checker
- Get the Extension: Here
- Chrome Web Store: 4.2/5
Key Features (What’s Included)
- Check Domain Authority (DA)✅
- Check Page Authority (PA)✅
- Obtain real-time results with a single click.
Pricing & Plans
FREE, without any cost
📌 My Reviews (What Makes It Unique & What’s Missing?)
For a free DA PA checker extension, Semantic Pen’s Domain Authority Checker is simple, fast, and effective. The fact that it provides both DA and PA in a single click makes it extremely convenient.
Just visit any website, click the extension, and instantly get the metrics—it doesn’t get easier than that!
However, the tool is very basic with no additional features like spam score, backlink analysis, or bulk checking. If you only need a quick DA/PA check, it’s a great no rills option, but for deeper SEO insights, you might need a more feature rich tool.
2. Domain Authority Checker – Google SERP (by Semantic Pen)
- Get the Extension: Here
- Chrome Web Store: 4.4/5
Key Features (What’s Included)
- Check Domain Authority (DA)✅
- Check Page Authority (PA)✅
- Get the results in a single click.
- External URLs
- Nofollow URLs
- Spam Score
Pricing & Plans
FREE of cost
📌 My Reviews (What Makes It Unique & What’s Missing?)
The Domain Authority Checker for Google SERP by Semantic Pen is an enhanced version of their previous tool, offering real time SEO metrics directly within your Google search results.
With a single click, I could access Domain Authority (DA), Page Authority (PA), External URLs, Nofollow URLs, and Spam Score metrics, streamlining the evaluation of website credibility and link building opportunities.
This extension is an excellent choice for those seeking a quick and efficient DA and PA checker. However, SEO professionals often require a single extension with multiple features.
For a more comprehensive SEO toolkit, consider exploring other extensions mentioned below that offer a broader range of functionalities.
3. Free DA PA Checker Bulk
- Get the Extension: Here
- Chrome Web Store: 4.2/5
Key Features (What’s Included)
- Evaluate up to 10 domains at once
- Check Domain Authority (DA)✅
- Identify the Spam Score
- External Pages & Redirects
- Check Root Domains
- Access Page Rank
Pricing & Plans
Absolutely FREE, no cost included
📌 My Reviews (What Makes It Unique & What’s Missing?)
For a free tool, Free DA PA Checker Bulk does a great job providing multiple SEO metrics, making it efficient for bulk analysis.
However, one major drawback is the absence of Page Authority (PA). Many SEO professionals rely on both DA and PA to assess a website’s ranking potential, and not having PA included makes the tool less comprehensive compared to some alternatives.
That said, if you need a quick and free DA checker with bulk analysis, this is still a solid choice. Just keep in mind that PA metrics will require another tool.
4. MozBar
- Get the Extension: Here
- Chrome Web Store: 3.3/5
Key Features (What’s Included)
- Check Domain Authority (DA)✅
- Check Page Authority (PA)✅
- On Page Analysis
- Link Metrics
- Keyword Research
- SERP Overlay
Pricing & Plans
- Free Version: Offers basic features like DA, PA, and limited on page analysis.
- Premium (Moz Pro): Unlocks advanced features, including comprehensive keyword research, site audits, and in depth link analysis.
(starting from $49 a month to $299/m.)
📌 My Reviews (What Makes It Unique & What’s Missing?)
Moz DA PA checker extension known as MozBar, is a solid free tool that provides DA, PA, and limited on page analysis like URL and page title, making it useful for quick SEO insights.
However, the sign up and email verification process is a hassle compared to other extensions that work without mandatory account verification.
If you’re okay with the extra steps to set it up, MozBar is a reliable option, but if you want a faster, hassle free experience, other DA PA checkers might be more convenient.
5. Ubersuggest
- Get the Extension: Here
- Chrome Web Store: 4.3/5
Key Features (What’s Included)
- Analyze Domain Authority (DA)✅
- Discover unique keyword suggestions
- Explore content ideas for SEO
- Get Google, Amazon, and YouTube keyword insights
- Identify top ranking pages for any keyword
- Perform detailed keyword analysis
- Conduct comprehensive site audits
- Evaluate backlink profiles and linking domains
- Check search volume and cost per click (CPC)
- Receive precise keyword recommendations
- Measure the average number of backlinks needed to rank
- View a domain score for any website
- Track social media shares on Pinterest and Facebook
- Access a detailed chart with SEO insights
- See the percentage of organic clicks a search term gets
- Analyze search trends among different age groups
Pricing & Plans
Completely Free and no sign up required!
📌 My Reviews (What Makes It Unique & What’s Missing?)
Ubersuggest is an excellent SEO tool, offering a wide range of features, including keyword research, backlink analysis, site audits, and domain authority checks. It is one of the best SEO Chrome extensions that provides great insights for content creators, marketers, and SEO professionals.
However, one major drawback is that Page Authority (PA) is not available, making it less comprehensive for those who rely on both DA and PA for SEO analysis.
What is the Difference Between DA and PA?
Here is the clear comparison table highlighting the difference between Domain Authority (DA) and Page Authority (PA):
Why are These Metrics Important for SEO?
Domain Authority (DA) and Page Authority (PA) are essential SEO metrics that help evaluate a website’s ability to rank in search engines like Google.
1. Predicts Search Engine Ranking Potential
- While Google doesn’t use DA/PA directly in its ranking algorithm, high DA sites tend to rank better because they have strong backlink profiles and quality content.
- If two pages have similar content, the one with higher DA/PA is more likely to rank higher. Additionally, behavioral signals like average bounce rate can influence how search engines perceive user engagement.
🔎 Example: If your competitor’s website has DA 50 and yours is DA 20, you may struggle to outrank them unless you improve your SEO strategy.
2. Helps with Competitor Analysis
- DA/PA allow comparison with competitors to see how authoritative your site is in your industry. Integrating these metrics into your SEO project management ensures data-driven decisions for long-term growth.
- You can analyze what high DA competitors are doing right (backlinks, content, technical SEO) and replicate their strategies.
📊 Example: If your competitor’s page has a PA of 60, and yours is PA 30, improving your on page SEO & link building can help you compete.
3. Useful for Link Building Strategies
- Backlinks from high DA websites pass more SEO value (link juice) and help improve rankings.
- SEO professionals target high DA sites for guest posting, link placements, and partnerships.
🔗 Example: A backlink from Forbes (DA 90+) is much more valuable than a backlink from a small blog (DA 20).
4. Detects Spammy or Low Quality Sites
- A low DA score + high spam score can indicate a low quality or spammy website.
- Avoid getting backlinks from low DA, high spam score sites to prevent SEO penalties.
⚠️ Example: A website with DA 10 and spam score of 40% may be toxic, so linking to it or getting a backlink from it could harm your SEO.
5. Helps in Guest Posting & Outreach
- When selecting websites for guest posting or collaborations, DA helps identify high authority platforms worth targeting.
- Aim for websites with DA 40+ for better SEO impact.
✍️ Example: A guest post on a DA 50 website can drive more organic traffic than one on a DA 10 site.
6. Impacts Local SEO & Business Credibility
- High DA helps local businesses rank better in Google’s Local Pack and Google My Business.
- A high DA domain boosts trust and attracts more customers. This is particularly effective in local SEO for restaurants and other businesses, where online visibility can drive significant foot traffic.
🏪 Example: A local business with DA 45 may rank higher for “best pizza in New York” than a competitor with DA 20.
To complement your DA/PA analysis with robust keyword research, try free Keyword Overview tool. It delivers instant search volume, difficulty scores, and trend data with no signup required, so you can pinpoint the best keywords to target in your link‑building and content strategies.
How DA & PA Are Calculated?
Domain Authority (DA) and Page Authority (PA) are predictive metrics developed by Moz to estimate a website’s or webpage’s ability to rank on search engines. These scores range from 1 to 100, with higher scores indicating greater ranking potential.
🔢 Domain Authority & Page Authority calculation factors:
| Factor | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|
| Backlinks | Total number of backlinks pointing to the entire domain. | Total backlinks pointing to a specific page. |
| Link Quality & Relevance | Quality of referring domains and their relevance to the site’s niche. | Strength of backlinks directly pointing to the page. |
| Root Domains Count | Number of unique domains linking to the website. | Number of unique domains linking to the specific page. |
| MozRank & MozTrust | Measures the importance of links pointing to the site. | Measures trustworthiness of the page’s backlinks. |
| Spam Score | Higher spam score lowers DA. | Higher spam score lowers PA. |
| Content Strength | Consistency and authority of content across the domain. | Content quality, keyword relevance, and user engagement. |
| Internal Linking | Strong internal linking improves DA. | Internal links pointing to the page increase PA. |
| Search Visibility | Sites appearing more in search results tend to have higher DA. | Pages that get more organic traffic tend to have higher PA. |
How to Improve DA & PA?
Improving your website’s Domain Authority (DA) and Page Authority (PA) is crucial for enhancing search engine rankings and overall online visibility. Below are effective strategies, each supported by real life case studies demonstrating their impact.
| Strategy | Case Study | Reason for Improvement |
|---|---|---|
| Acquire High Quality Backlinks | A B2B healthcare IT company saw a 76% increase in DA over 24 months after consolidating content and running digital PR campaigns for strong backlinks. | Backlinks from authoritative websites signal trust and credibility to search engines, improving DA & PA. |
| Create Valuable, Shareable Content | A mid sized eCommerce site improved PA and DA by 35% in six months by producing high quality content, securing backlinks, and optimizing internal links. | Engaging content naturally attracts backlinks, improving both DA and PA while boosting organic traffic. Regularly evaluate SEO content value to ensure it aligns with search intent and delivers value to your audience. |
| Optimize On Page SEO | A website enhanced its authority by implementing technical SEO and a strong internal link structure, leading to improvements in their site’s authority. | Meta tags, headers, and keyword optimization improve search engine understanding, increasing a page’s ranking potential. Using proper heading structures including H1 vs H2 tags ensures better content hierarchy for SEO. |
| Strengthen Internal Linking | By intensifying internal linking and ensuring relevant anchor texts, a website was able to distribute link equity effectively, leading to improvements in both PA and DA. | Internal links pass authority across pages, helping search engines recognize the importance of individual pages. |
The Future of DA and PA: The Impact of AI on SEO Metrics
AI is reshaping how DA and PA are analyzed and optimized, making website authority improvements more precise and efficient. Looking ahead, AI will enhance predictive analytics to forecast DA/PA fluctuations, refine AI-generated content for better page authority, and personalize user experiences to boost engagement signals.
Staying updated with SEO trends in 2025 will be crucial to adapt to these changes. As AI evolves, leveraging it for smarter link-building and content strategies will be key to improving DA and PA effectively.
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FAQs
How often does DA and PA update?
What is a good DA score?
Why is my DA/PA dropping?
Can I increase DA and PA fast?
Does Google use DA and PA for ranking?
Conclusion
DA PA checker extensions are essential tools for SEO professionals, bloggers, and marketers to evaluate website authority and ranking potential.
After personally testing the best-rated extensions, I found that each tool offers unique strengths, from bulk domain analysis to keyword insights and backlink tracking. Choosing the right tool depends on your SEO needs and how well it aligns with your overall SEO in digital marketing strategy!
