AI keyword research for blockchain business owners helps uncover trends, optimize content, and attract the right audience in areas like DeFi, NFTs, and blockchain security. KIVA, an advanced AI SEO tool, streamlines research, cutting SEO time by 70%.
It leverages real-time search trends, competitor insights, keyword segmentation, SERP analysis, and AI-powered outlines to boost content relevancy. Let’s explore simple AI keyword research steps and essential tips for cybersecurity businesses.
How to Conduct AI Keyword Research for Blockchain Business Owners?
Here’s how you can utilize KIVA to streamline AI keyword research for blockchain business owners:
- Begin by signing up on KIVA. After creating your account, access your dashboard and select “Use KIVA” to initiate your keyword research process.
- Enter a primary keyword such as “blockchain solutions for businesses”. Choose your target region and language settings. Connect to Google Search Console (GSC), add your website link, and select a custom date range for accurate data tracking. Click “Find Keywords” to proceed.
- KIVA will extract key metrics like monthly search volume, cost-per-click (CPC), keyword difficulty, and trending patterns. With GSC integration, you gain additional insights, including click-through rates (CTR), impressions, hidden keyword gems, and industry-specific trends.
You can try using KIVA for free now! - Use KIVA’s AI capabilities to discover high-impact keywords related to decentralized finance (DeFi), NFT marketplaces, blockchain security solutions, and more. Apply filters to segment keywords by competition level, search intent, and relevance to blockchain businesses.
- Based on these key metrics, choose a keyword for your content marketing opportunity to proceed to the next step.
- Analyze the Search Engine Results Page (SERP) and Share of Voice to assess current competitors and their performance.
- Explore People Also Ask (PAA) queries and Latent Semantic Indexing (LSI) terms related to blockchain. Select the terms and PAA queries you want to add to your content structure.
- Analyze KIVA’s AI-driven query analysis to ensure your content aligns perfectly with user search intent, enhancing its relevance and performance.
- Determine the underlying user intent for your keyword, whether informational, transactional, or navigational.
- Click on the Generate Outline option for an SEO-optimized content outline tailored for blockchain audiences.
Essential AI Keyword Research Tips for Blockchain Businesses
AI keyword research helps blockchain businesses attract investors, users, and partners by optimizing content for relevant searches.
By leveraging KIVA, an AI SEO keyword research agent, you can uncover high-intent keywords, segment search queries, and create content that ranks well across multiple platforms.
Using an AI SEO agent to help improve search engine visibility can significantly accelerate keyword discovery and SERP dominance. Here are some essential tips on AI keyword research for blockchain business owners:
1. Understand What Your Blockchain Audience Is Searching For
Your audience may include crypto traders, blockchain developers, investors, or enterprises looking for blockchain-based solutions. KIVA helps analyze search behavior and identify relevant keyword opportunities.
For example, if you’re targeting DeFi users, KIVA can surface high-intent queries like “best DeFi lending platforms 2024” or “how to stake crypto securely.” By integrating these keywords into your content, you attract an audience actively searching for solutions.
By integrating these high-intent keywords into their content, they achieved a 500% increase in organic traffic over six months.
2. Use AI to Analyze Search Intent
Not all searches mean the same thing. A query like “what is blockchain scalability?” is informational, while “best blockchain for high transaction speed” is more transactional.
KIVA’s AI-driven intent analysis categorizes queries into groups like educational, comparison-based, or purchase-driven searches. To maximize content performance, it’s important to regularly evaluate SEO content value, ensuring your pages align with user search intent and meet conversion goals.
They used keyword mapping to identify high-intent queries and optimized content with better titles, meta descriptions, and structured blogs on topics like security and exchange fees.
3. Focus on Untapped Keyword Opportunities
Google Search Console (GSC) data can reveal keywords where you rank but aren’t getting clicks. KIVA’s Near Miss Keywords insight highlights search queries where a slight content update could push you onto the first page of Google.
If you’re marketing a blockchain analytics tool, you might target searches like “how to monitor blockchain transactions in real-time”; positioning your solution as the answer to a specific need; unlike your competitors.
4. Target Long-Tail and Conversational Keywords
Blockchain-related searches are often complex, making long-tail keywords essential for targeting specific audiences. AI tools can identify high-value long-tail keywords by analyzing how users phrase their questions.
If you’re running a crypto exchange, you might discover valuable keywords like “how to transfer crypto from Binance to Metamask” or “best platforms for crypto arbitrage trading.” These queries indicate clear user intent and can drive highly relevant traffic to your content.
This approach led to a 453% increase in total impressions over six months, demonstrating the effectiveness of targeting long-tail and conversational keywords.
5. Optimize for AI Search Overviews (SGE & Generative AI)
Google’s Search Generative Experience (SGE) is changing how people consume information. Embracing Generative Engine Optimization (GEO) techniques ensures your blockchain content is optimized for AI-generated overviews, increasing visibility in search results instead of just ranking for traditional search results.
KIVA helps by identifying structured content opportunities that AI search engines prefer; such as FAQs, step-by-step guides, and in-depth comparisons.
For example, content answering “how does blockchain impact supply chain transparency?” in a clear, structured way is more likely to be included in AI-generated overviews.
6. Build Structured Content Outlines Using AI
Creating SEO-friendly content involves more than just inserting keywords; it requires a well-structured approach that addresses user intent and covers essential subtopics comprehensively.
KIVA helps you generate detailed content outlines, ensuring proper keyword distribution, LLM-optimized query analysis, and thematic depth.
They focused on creating relevant, high-quality content, including SEO-driven blog articles on crypto marketing trends, data-backed case studies, and an FAQ section addressing common industry questions.
7. Leverage Competitor Insights to Refine Your Strategy
Understanding what keywords your competitors rank for can reveal gaps in your own content strategy. KIVA integrates first and third-party SEO data to analyze competitor rankings and suggest untapped keyword opportunities.
For example, if a competing blockchain consultancy ranks for “tokenomics strategy,” but you don’t, you might create a guide titled “How to Build a Strong Tokenomics Model for Your Crypto Project”; positioning yourself as an industry leader.
8. Use AI for Localization & Regional Targeting
Blockchain adoption varies by region, making localization a key factor in keyword strategy. AI tools can segment keyword data by country or language, enabling targeted content creation.
For example, if you’re targeting the Latin American market, you might focus on trending topics like “blockchain para remesas” (blockchain for remittances) to address the region’s growing interest in using blockchain for cross-border payments.
Similarly, if targeting Southeast Asia, long-tail keywords like “how blockchain improves supply chain transparency” could resonate with businesses seeking logistics solutions.
KIVA can help by analyzing regional search trends and highlighting location-specific opportunities, allowing you to create localized content that directly addresses regional interests and pain points.
Is KIVA Better Than Other Tools for AI Keyword Research for Blockchain Business Owners?
When evaluating AI-powered keyword research tools for blockchain businesses, KIVA offers distinct features that set it apart from other tools. Here is why you should opt for it for AI keyword research for Blockchain business:
| Feature | KIVA | SEO.AI | Frase.io |
|---|---|---|---|
| AI-Driven Keyword Research | ✅ Yes | ✅ Yes | ✅ Yes |
| Content Optimization | ✅ Yes | ✅ Yes | ✅ Yes |
| SERP Analysis and Share of Voice | ✅ Yes | 🟡 Limited | 🟡 Limited |
| User Intent Analysis | ✅ Yes | ✅ Yes | ✅ Yes |
| Custom Latent Semantic Indexing (LSI) Selection | ✅ Yes | ❌ No | ❌ No |
| Google Search Console Integration | ✅ Yes | ❌ No | ❌ No |
| LLM Pattern Analysis and Optimization | ✅ Yes | ❌ No | ❌ No |
| Advanced Keyword Categorization and Segmentation | ✅ Yes | 🟡 Limited | 🟡 Limited |
On-Page SEO Strategies for Blockchain Business: Important After AI Keyword Research
On-page SEO is essential for blockchain businesses to increase search engine visibility, attract the right audience, and convert traffic into leads.
Here’s a comprehensive guide to on-page SEO strategies tailored for blockchain companies:
- Optimize Title Tags and Meta Descriptions
- Use Structured Headings with Keywords
- Implement Keyword Optimization Naturally
- Add Internal Links
- Optimize Images
- Use Schema Markup
- Add FAQs
- Focus on Content Uniqueness and Authority
1. Optimize Title Tags and Meta Descriptions with Blockchain Keywords
Crafting compelling title tags and meta descriptions with relevant blockchain keywords is crucial for ranking and click-through rates.
- Title Tag: Keep it under 60 characters and include primary keywords. For example, “Best Blockchain Security Solutions for 2025 | Your Company”
- Meta Description: Limit to 160 characters with a clear call to action (CTA). For example, “Discover top blockchain security solutions to protect your digital assets. Learn how to secure smart contracts and crypto wallets effectively.”
2. Use Structured Headings (H1, H2, H3) with Keywords
Organize your content with clear headings. Include blockchain-specific keywords in your H1 and H2 tags. Understanding H1 vs H2 helps you structure your content effectively, improve readability, and signal topic hierarchy to search engines, boosting SEO performance.
For example:
- H1: On-Page SEO Strategies for Blockchain Businesses
- H2: Optimize Title Tags and Meta Descriptions
- H2: Use Structured Headings with Keywords
- H3: Best Practices for H1 and H2 Optimization
3. Implement Keyword Optimization Naturally
Use primary and long-tail keywords in your content without stuffing. Include keywords like blockchain solutions, crypto security tools, and DeFi platforms naturally in paragraphs, image alt texts, and FAQs.
4. Add Internal Links to Blockchain-Related Pages
Internal linking helps search engines understand your site structure and boosts page authority. Follow these best practices:
- Use descriptive anchor text.
- Link to related blogs and service pages.
5. Optimize Images with Alt Text and Descriptive Filenames
Blockchain-related infographics and charts should have descriptive alt texts to enhance accessibility and SEO. For example:
- Filename: blockchain-transaction-process.png
- Alt Text: Illustration showing the blockchain transaction process from block creation to verification.
6. Use Schema Markup for Blockchain Services and Blogs
Implement structured data to help search engines understand your content and display rich snippets. Here are some schema types for blockchain businesses:
- Organization Schema: Displays your company’s information.
- FAQ Schema: Helps your content appear in Google’s FAQ results.
- Article Schema: Optimizes blog content for rich results.
7. Add FAQs to Address Blockchain Industry-Specific Queries
Include frequently asked questions in your content to target featured snippets. For example:
- What are the best blockchain security tools for 2025?
- How does DeFi lending work?
- What is a Layer 2 blockchain solution?
8. Focus on Content Uniqueness and Authority
Implement Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) to rank higher and build credibility in the blockchain niche:
- Experience: Share case studies, real-world insights, and tutorials.
- Expertise: Publish content from blockchain experts and use accurate technical terms.
- Authoritativeness: Gain backlinks in SEO from trusted sites (e.g., CoinDesk, Forbes) and feature industry experts.
- Trustworthiness: Use verified data from sources like Chainalysis or CoinMarketCap, and ensure site security (HTTPS).
Follow these best practices:
- Include real-world examples with sources.
- Use credible statistics and expert quotes.
- Add author bios and highlight credentials.
Note: If you are new to SEO, you can use AI for on-page optimization. Using the best AI prompt engineering strategies for SEO helps you get the desired results.
Technical SEO Tips for Blockchain Business
Technical SEO ensures search engines can crawl, index, and rank your blockchain website effectively. Here are the most important technical SEO strategies to implement:
- Optimize Site Speed and Mobile-Friendliness
- Secure Your Website with HTTPS
- Implement Proper URL Structure, Sitemaps, and Robots.txt
- Use Canonical Tags
- Monitor Technical SEO
1. Optimize Site Speed and Mobile-Friendliness
Fast-loading and mobile-responsive websites are crucial for both SEO and user experience. Follow these best practices:
- Use a CDN and compress images (WebP format).
- Minify CSS, JavaScript, and HTML.
- Implement responsive design for all devices.
2. Secure Your Website with HTTPS
Security is vital, especially for blockchain businesses handling digital transactions. Follow these best practices:
- Install an SSL certificate (HTTPS).
- Enable HSTS (HTTP Strict Transport Security) for secure connections.
- Use secure payment gateways if applicable.
3. Implement Proper URL Structure, Sitemaps, and Robots.txt
Make your website easy for search engines to crawl and index. Follow these tips:
-
SEO-Friendly URLs: Keep them short, descriptive, and keyword-rich.
- ✅
/blockchain-security-best-practices/ - ❌
/article?id=12345/
- ✅
- XML Sitemap: Include important pages (services, blogs, case studies) and submit to Google Search Console. You can use free sitemap generators for this purpose.
- Robots.txt: Control search engine access to non-important pages.
User-agent: *
Disallow: /wp-admin/
Sitemap: https://yourwebsite.com/sitemap.xml
4. Use Canonical Tags to Prevent Duplicate Content Issues
Blockchain platforms often have similar content pages (e.g., blogs on DeFi trends for different regions). Canonical tags tell search engines which version to index. Here is an example of Canonical tags:
5. Monitor Technical SEO with Essential Tools
Regular monitoring helps you identify and fix issues quickly. You can use these tools:
- Google Search Console: Track indexing issues, search queries, and performance.
- Google Analytics: Analyze user behavior and traffic sources.
- Ahrefs or SEMrush: Monitor backlinks and detect broken links.
- Screaming Frog: Conduct detailed technical SEO audits.
Is Local SEO Helpful for Blockchain Business?
Yes, local SEO is valuable for blockchain businesses, especially those offering services like blockchain consulting, development, or crypto ATMs. It helps attract local clients, investors, and partners by improving visibility in location-based searches.
Here is how local SEO benefits Blockchain businesses:
- Google My Business (GMB) Optimization: Boosts visibility for local blockchain services.
- Local Keywords: Targets searches like “blockchain consulting near me” or “crypto ATM in [city].”
- Localized Content: Builds authority with blog posts on regional blockchain trends or events.
- Local Backlinks: Improves SEO through collaborations with local fintech hubs and blockchain meetups.
Local SEO is essential for blockchain businesses looking to capture regional markets and build trust within local communities. Incorporating SEO in digital marketing strategies ensures that your blockchain services reach the right audience effectively.
Overcoming SEO Challenges in the Blockchain Industry
Navigating SEO in the blockchain industry can be challenging due to its fast-paced nature and high competition. SEO trends in 2025 are evolving rapidly, with search engines prioritizing user intent and AI-generated search overviews.
Staying ahead requires a data-driven approach that focuses on search behavior patterns and emerging blockchain topics. Below is a detailed breakdown of common SEO challenges and practical solutions tailored for the blockchain industry.
| Problems | Solutions |
|---|---|
| Low Domain Authority (DA): Often due to lack of backlinks, not content. | Don’t stress over DA initially! Focus on creating high-quality, original content that resonates with your audience. Valuable content attracts backlinks naturally over time. |
| Overwhelming SEO Information: Crypto SEO has a large volume of information, making it hard to start. | Start simple: set up SEO-friendly URLs, use tools like Ahrefs to find crypto questions, and promote your content through social media and Google Search Console (GSC). |
| High Competition: Blockchain SEO is highly competitive due to the booming industry. | Stand out by offering unique insights, well-researched content, and user-first articles. Consistency and creativity are key! |
| Low Traffic & Ranking Drop: Downtime or new sites often struggle with low traffic and poor rankings. | Perform site audits, reclaim lost backlinks with tools like Majestic, and enhance both your content and technical SEO for steady improvement. |
| Lost Backlinks: Downtime or competitive niches may result in lost backlinks affecting SEO. | Track lost backlinks, reach out for reclamation, and earn high-quality links through guest posts, partnerships, and relevant blockchain platforms. Monitoring your backlink profile can also help detect and mitigate potential negative SEO attacks. |
| Content Re-hash Rate: Blockchain content is often repetitive due to rapid updates. | Offer fresh perspectives, unique data, and insightful analysis. Avoid duplicating existing content; your audience deserves better! Additionally deleting outdated content can reduce content redundancy and maintain search engine relevance. |
| Buzzwords and Jargon: Blockchain SEO demands more industry-specific terminology. | Use relevant jargon, but balance it with clear, informative content that educates and engages your readers. Engaging content helps you improve your average bounce rate. |
| Decentralized SEO Approach: Centralized SEO efforts may be less effective in blockchain. | Spread your SEO efforts across multiple platforms like Reddit, LinkedIn, and niche blockchain forums for maximum visibility. |
| Marketing vs. SEO Issue: Some challenges in crypto SEO may stem from poor marketing, not SEO itself. | Integrate strong marketing strategies, social media, influencer collaborations, and PR; with your SEO plan for the best results. |
| Skepticism in Blockchain SEO: Ethical concerns due to scams and low-quality projects in crypto. | Be transparent, publish well-researched content, and avoid misleading promises to establish and maintain credibility. |
Case Study: Coinbase’s SEO Triumph in the Blockchain Industry
When it comes to the blockchain and cryptocurrency world, Coinbase stands tall as one of the most recognized and trusted platforms globally. Founded in 2012, Coinbase revolutionized how people buy, sell, and manage cryptocurrencies.
But beyond its seamless user experience and robust security, one of its most powerful growth engines has been its strategic SEO efforts, driven by smart keyword research and optimization. Here is a snapshot of Coinbase organic traffic:
So, how did Coinbase manage to dominate search rankings in the highly competitive blockchain industry? Let’s dive into their SEO journey and uncover key lessons for blockchain business owners.
Challenges: Battling Giants in the Crypto Space
Coinbase faced challenges that any blockchain business owner can relate to:
- Fierce competition from platforms like Binance, Kraken, and Gemini.
- The ever-evolving nature of blockchain technology and the need to stay relevant.
- Educating users on complex blockchain concepts while driving traffic and conversions.
- Expanding their reach globally while maintaining localized relevance.
The question was clear: How do you stand out in a market flooded with innovation and jargon?
SEO Strategies: Coinbase’s Secret Weapon ‘Smart Keyword Research’
Coinbase didn’t leave their SEO success to chance. They crafted a solid strategy rooted in precise keyword research and content optimization.
- Intent-based Keyword Research: Coinbase identified high-performing keywords, focusing on both broad terms like “blockchain technology” and long-tail queries like “how to securely store Bitcoin in the US”. This allowed them to attract a wider audience with varying intent.
- Content Authority Building: They didn’t just write content; they became the go-to resource. Coinbase’s blog covers everything from “Blockchain Basics” to “Advanced Crypto Trading Strategies,” earning trust and backlinks from top sites like Forbes and CoinDesk.
- Localization at Scale: Coinbase understood that blockchain is global. They created localized content for different regions, ensuring that users from Canada to Singapore could find relevant and accessible information.
- Technical SEO Excellence: Fast-loading pages, a mobile-friendly design, and clean site architecture helped Coinbase rank higher and keep users engaged.
- Smart Backlinking: By publishing research reports and collaborating with industry leaders, Coinbase attracted high-quality backlinks, boosting its domain authority and search visibility.
- Structured Data and Schema Markup: Implemented schema to help search engines better understand their content, enhancing their visibility through rich snippets.
- Strategic Internal Linking: Used AI tools to build an internal linking system that improved user navigation and search engine crawlability.
- Competitor Benchmarking: Regularly analyzed competitors’ SEO strategies using AI, identifying new keyword opportunities and filling content gaps.
- Social Signals Integration: Boosted SEO by aligning with social media marketing, especially through Twitter and LinkedIn, to drive traffic and earn backlinks.
Results: The SEO Payoff
Coinbase’s efforts didn’t go unnoticed. Their results speak for themselves:
- Ranked for over 694,000 organic keywords, a remarkable increase of 623,000 keywords within a defined period.
- Secured 110,000 top 3 keyword positions, reflecting a boost of 106,000 top 3 rankings through AI-driven optimization.
- Achieved a staggering 26.9 million in organic traffic, growing by 19.4 million visits, driven by high-performing blockchain-related keywords.
- Increased their traffic value to $4.7 million, with a significant surge of $775,000, showcasing the monetary impact of their SEO strategy.
- Built a strong backlink profile from top media outlets, industry blogs, and forums.
- Enhanced their global presence through localized SEO strategies, leading to higher user acquisition across various markets.
In short, Coinbase cracked the SEO code for blockchain businesses, proving that focused keyword research and strategic optimization are key to dominating the blockchain space.
Key Learnings for Blockchain Business Owners
So, what can blockchain business owners learn from Coinbase’s SEO success? Here’s your cheat sheet:
- Leverage AI for Keyword Research: Use AI to discover competitive keywords and hidden opportunities that others might miss. Using AI for SEO helps you save time and improve productivity.
- Create Value-Driven Content: Don’t just sell; educate, inform, and engage your audience through blogs, guides, and case studies. Use KIVA to create well-structured content outlines based on LLM-based query optimization.
- Invest in Technical SEO: Ensure your website is fast, secure, and mobile-friendly to improve rankings and user experience.
- Go Local: Blockchain is global, but your content can be local. Tailor your SEO strategy for different regions to increase visibility.
- Build Authority Through Backlinks: Collaborate with industry players, publish research, and engage in guest posting to earn quality backlinks.
Explore Other AI Keyword Research Guides
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- AI Keyword Research for Hospital Business Owners: Boost healthcare SEO with AI-driven keywords.
- AI keyword research for Footwear Business Owners: Step up your shoe brand with smart AI keywords.
- AI Keyword Research for Packaging Business Owners: Drive packaging sales with high-impact AI keywords.
FAQs – AI Keyword Research for Blockchain Business Owners
Can AI be used in blockchain SEO?
How can AI keyword research improve my blockchain business's online presence?
How do I identify the most relevant keywords for my blockchain business?
Can AI keyword research help me uncover new trends in the blockchain market?
What are the key challenges in using AI keyword research for blockchain businesses?
Wrapping Up
AI keyword research for blockchain business owners is a game-changer, offering valuable insights to create targeted, high-ranking content. KIVA streamlines the process with features such as keyword segmentation, user intent analysis, and AI-driven content outlines.
By implementing on-page and technical SEO strategies, analyzing competitor insights, and leveraging localization, blockchain businesses can drive traffic, improve visibility, and attract the right audience.
Start leveraging AI tools today to stay ahead in the competitive blockchain market!
