Finding the right keywords is the foundation of a successful Shopify store, helping businesses attract the right customers. AI keyword research for Shopify store business makes this process easier by automating keyword discovery, analyzing trends, and optimizing content.
KIVA, an AI-powered SEO tool, eliminates the need for manual keyword research by identifying high-intent search terms, analyzing competitor strategies, and predicting upcoming trends. It uses LLM optimization to identify query patterns and contextual themes.
- Custom & Personalized Products (e.g., custom phone cases, monogrammed gifts)
- Fashion & Apparel (e.g., streetwear, activewear, niche fashion trends)
- Health & Wellness Products (e.g., fitness supplements, or wellness gadgets)
- Tech Accessories & Gadgets (e.g., smart home devices, phone accessories)
- Home Decor & Lifestyle (e.g., minimalist home decor, handmade furniture)
- Eco-Friendly & Sustainable Products (e.g., reusable water bottles, biodegradable phone cases)
- Pet Products & Accessories (e.g., organic pet food, interactive pet toys)
Once your niche is established, AI keyword research can pinpoint high-converting search terms.
How to do AI Keyword Research for Shopify Store Business Owners? [Easy Guide]
Here’s a quick guide on how to perform AI keyword research for Shopify store business in a few minutes using KIVA:
- Sign up on KIVA, create an account, log in, and start researching keywords for your tech accessories business.
- Click “Use KIVA” and enter a keyword like “Best Wireless Earbuds” or “Top Laptop Accessories for Productivity.” Set your location and language for precise results. You can also connect Google Search Console (GSC) and choose a date range. Then, click “Find Keywords.”
- Get insights like search volume, keyword categories, SERP intent, and share of voice. If GSC is connected, you’ll also see CTR, impressions, and hidden keyword opportunities.
- Review the keyword suggestions and select the most relevant ones for your tech accessories store, smart gadgets, or mobile accessories.
- Check Large Language Model (LLM) queries to find trending tech accessories topics and enhance your content strategy.
- Use KIVA’s user intent analysis to understand what consumers are searching for—whether it’s wireless charging solutions, ergonomic keyboards, or best travel-friendly tech gadgets.
- Analyze SERP rankings and Share of Voice to see how competitors rank for tech accessories keywords. Identify content gaps and create content that ranks higher.
Add LSI keywords and People Also Ask (PAA) queries to make your content more relevant. Examples:
-
- “What are technical accessories?”
- “What are tech gadgets?”
- Click “Generate Outline” to get a structured plan for your tech accessories blog posts, product reviews, and buying guides.
How to Add AI Keywords to Your Shopify Store? [11 Practical Applications]
Using the right keywords in your Shopify store helps attract more customers and improve your search rankings. But simply finding the best keywords isn’t enough; you need to place them correctly to get the best results.
Boosting your Shopify store’s online presence can also be achieved by integrating video marketing insights. Focusing on YouTube-specific keyword research, enables improved product visibility and engagement.
Here’s a step-by-step guide to adding keywords effectively to your Shopify store once you have identified them using the AI SEO agent KIVA.
1. Optimize Product Titles on Your Shopify Store
Your product title is one of the most important places for keywords. A clear, keyword-rich title improves your chances of showing up in search results. Ensure to include important keywords in your title while keeping it clear and click-worthy.
Example:
❌ “Phone Case” (Too generic)
✅ “Shockproof Custom Phone Case for iPhone & Samsung” (Descriptive & keyword-rich)
- Keep product titles under 60 characters to ensure they display properly on Shopify product pages and search engines.
- Prioritize important keywords at the beginning of the title to improve visibility.
- Avoid generic names; be descriptive to help Shopify’s internal search function work better.
2. Use Keywords in Product Descriptions for Shopify SEO
Shopify allows you to create detailed product descriptions that help search engines understand your product and improve rankings.
Example:
❌ “This phone case is stylish and durable.”
✅ “Our shockproof custom phone case is stylish, durable, and designed to fit iPhone and Samsung models perfectly.”
- Use bullet points to break down features. Shopify themes support bullet points in descriptions for better readability.
- Add secondary keywords naturally to capture more search traffic.
- Use structured formatting (bold important details like “Fits iPhone 15, iPhone 14”).
4. Customize Shopify URLs for Better Keyword Optimization
Shopify automatically generates URLs, but you can edit them to make them more SEO-friendly.
Example:
❌ Bad URL: shopify.com/products/item12345
✅ Good URL: shopify.com/products/custom-phone-case-iphone-samsung
- Edit URLs in Shopify by going to Products → Edit Website SEO → URL and Handle.
- Avoid changing URLs frequently, as Shopify does not auto-redirect them. Manually set up redirects in Navigation → URL Redirects if needed.
5. Add Keywords to Image Alt Text in Shopify
Shopify allows custom alt text for images, helping with image SEO and accessibility.
Example:
❌image1.jpg
✅shockproof-custom-phone-case.jpg
- Add alt text in Shopify Admin → Products → Click on Image → Edit Alt Text.
- Avoid keyword stuffing; describe the image accurately.
- Shopify automatically resizes images, so ensure filenames are SEO-friendly before uploading.
6. Include Keywords in Shopify Blog Content
Shopify has a built-in blogging platform that can be used to drive organic traffic.
Example Blog Title:
“Best Custom Phone Cases for iPhone & Samsung: Durable & Stylish Picks”
Example Blog Content:
H1: Best Custom Phone Cases for iPhone & Samsung
Looking for a custom phone case that is durable, stylish, and perfectly fits your device? We’ve compiled the top personalized phone cases for iPhone and Samsung users, featuring scratch-resistant, shockproof, and unique design options.
H2: Top Picks for Custom iPhone & Samsung Cases
1. Shockproof Custom iPhone Case – Ideal for those who need extra durability and protection.
2. Personalized Name Phone Case – Customize with your name, initials, or favorite quote.
3. Eco-Friendly Custom Phone Cover – Made from biodegradable materials for sustainability-conscious buyers.
- Use H1, H2, and H3 headers in Shopify’s blog editor.
- Add internal links to product pages from blog posts (Shopify supports easy internal linking).
- Optimize images in blogs with alt text and compressed formats to improve page speed.
7. Use Keywords in Shopify Collections & Categories
Shopify’s Collections help organize products and improve search visibility.
Example:
❌ “Phone Cases” (Too generic)
✅ “Custom Phone Cases for iPhone & Samsung” (SEO-optimized)
- Edit collection meta descriptions in Shopify Admin → Collections → Edit SEO.
- Write a short collection description using keywords for better ranking.
- Enable filters (color, material, brand) in Shopify Search & Discovery App to improve keyword-rich navigation.
8. Leverage Keywords in Customer Reviews & FAQs on Shopify
Shopify supports customer reviews and FAQ sections, which help with SEO and user engagement.
Example FAQ:
✅ Q: Are these phone cases durable?
✅ A: Yes, our shockproof custom phone cases for iPhone and Samsung provide excellent protection.
- Use Shopify apps like Yotpo or Judge.me to enable review sections.
- Add an FAQ section on product pages using Shopify Page Builder Apps.
- Encourage customers to use specific product-related keywords in their reviews.
9. Improve Internal Linking with Keyword-Rich Anchor Text on Shopify
Linking products and blogs improves Shopify’s internal search function and SEO.
Example:
❌ “Check out this case” (Too vague)
✅ “Check out this shockproof custom phone case” (Uses keyword as anchor text)
- Use Shopify’s built-in linking feature to create anchor text links between products and collections.
- Manually update older blogs and product pages with new internal links.
10. Utilize Shopify’s Built-in SEO Features
Shopify includes automatic sitemaps, robots.txt, and schema markup to help with SEO.
- Shopify automatically generates a sitemap.xml, which can be submitted in Google Search Console.
- It provides a default robots.txt, but advanced users can edit it manually in Online Store → Navigation → Edit Robots.txt.
- It automatically applies structured data (schema markup) for products, prices, and availability, making it easier to get rich snippets.
11. Monitor & Update Your Shopify Store’s Keyword Strategy Regularly
SEO is not a one-time task; it needs continuous optimization. AI SEO agent help improve search engine visibility by automating keyword performance tracking, allowing Shopify store owners to adjust their strategies in real-time.
- Use Google Search Console to monitor your Shopify SEO performance.
- Track keyword rankings using Shopify SEO apps like Plug In SEO or Smart SEO.
- Periodically update product descriptions, images, and blog content with trending keywords.
Pro AI Keyword Research Tips for Shopify Store Owners to Stand Out from the Crowd
AI-driven SEO is no longer just about ranking for high-volume keywords; it’s about predicting demand, understanding buyer intent, and optimizing for untapped opportunities. AI-powered optimization helps you stay ahead of SEO trends in 2025.
Use these AI-powered strategies to outperform competitors and boost your Shopify store performance.
1. Use AI-Generated Shopify Keyword Personas for Hyper-Targeted SEO
Instead of using generic keyword research, AI clusters Shopify buyers into data-driven personas, helping businesses target high-intent shoppers.
Use KIVA’s AI keyword clustering to align keywords with specific Shopify buyer personas.
✅ Trend Watchers → AI suggests creating trend-driven product pages (e.g., “Pastel Aesthetic Phone Cases”).
✅ Brand Devotees → AI detects branded competitor keyword opportunities (e.g., “Best Otterbox Alternative”).
✅ Bargain Hunters → AI recommends seasonal discount-focused landing pages.
✅ Research-Oriented Shoppers – AI recommends blog content that ranks for comparisons and reviews.
2. AI-Powered Shopify Geo-Targeting for Local & International SEO
Most Shopify stores optimize for global search, but Artificial Intelligence can hyper-target city-level keywords for localized rankings.
Use KIVA’s location-based keyword segmentation to discover region-specific product trends. Leveraging AI prompt engineering strategies for SEO can refine location-based content optimization, improving rankings in specific geographic markets.
✅ Detect high-intent city-based searches like “custom phone cases in New York”.
✅ Create geo-targeted landing pages for high-volume local search terms.
✅ Optimize localized product descriptions (e.g., “Toronto’s #1 Personalized Phone Cases”).
3. Unlocking Internal Shopify Search Data for Keyword Optimization
Shopify’s internal search bar is a goldmine of untapped keywords that don’t appear in traditional SEO tools. Moreover, Shopify’s internal search engine works differently from Google.
If you only optimize for Google and ignore what customers actually search for in your store, you lose potential sales. Use KIVA + Shopify analytics to analyze customer search queries and identify missed keyword opportunities.
✅ Extract internal site search reports from Shopify Admin → Analytics → Reports → Behavior.
✅ Identify recurring, high-intent searches with no existing product matches.
✅ Optimize existing pages or create new listings for undiscovered demand.
Important Fact: AI-driven demand forecasting helps retailers optimize inventory levels, reducing overstock by up to 50% and stockouts by 30%, leading to more efficient operations.
Smart AI Keyword Research for Shopify: What Not to Do
AI-powered keyword research is a game-changer for Shopify SEO, but using it incorrectly can hurt rankings and sales. Here is a detailed guidance on what mistakes to avoid when optimizing your Shopify store for search engines:
| Mistake | Why It’s a Problem in Shopify SEO |
|---|---|
| ❌ Using Irrelevant Keywords | Targeting keywords that don’t align with your actual products confuses both search engines and shoppers. For example, ranking for “luxury leather bags” when you sell PU leather phone cases may bring the wrong audience, increasing bounce rates. |
| ❌ Ignoring Search Intent in Shopify Searches | Not aligning keywords with customer intent means fewer conversions. If users search “buy custom iPhone 15 case” but your page targets “custom phone case ideas,” you miss out on ready-to-buy customers. |
| ❌ Skipping Long-Tail Keywords | Shopify stores that target only broad terms like “phone case” struggle to rank. Long-tail keywords like “shockproof custom phone case for iPhone 15” attract high-intent shoppers with a better chance of conversion. |
| ❌ Not Updating Keywords Regularly | Search trends change frequently. If you’re still targeting outdated product terms that people no longer search for, your Shopify store loses traffic. KIVA helps track emerging keyword trends. |
| ❌ Using Auto-Generated Product Descriptions | Relying entirely on AI to generate descriptions without human editing makes them generic and repetitive. Shopify ranks unique, well-written descriptions higher. AI helps, but manual touch-ups improve engagement. |
| ❌ Not Leveraging AI for Query Pattern Analysis | KIVA analyzes search query patterns to identify customer behavior trends. Ignoring this data means missing hidden keyword opportunities that could drive better Shopify sales. |
| ❌ Forgetting to Test & Analyze Shopify Keyword Performance | Adding keywords once and never reviewing their performance is a big mistake. Shopify store owners should track keyword rankings using Google Search Console and Shopify SEO analytics apps to update content and improve rankings. |
As AI and the Future of SEO evolve, machine learning will continue to refine keyword strategies, making search optimization more efficient.
The Power of Smart Shopify SEO: A Case Study on Men’s Personal Care Brand
A leading men’s personal care e-commerce brand offering soaps, shampoos, and beard care products transitioned from Magento to Shopify to improve its e-commerce operations.
However, the migration came with unexpected SEO challenges that affected search rankings, organic traffic, and conversions. To recover lost visibility and optimize the store for long-term success, they did a full-scale SEO audit and implemented a strategic plan.
Here is the case study on what they did and how it helped them:
🚧 The SEO Challenges: Issues Holding the Store Back
Despite the Shopify migration, the store struggled to gain traction in organic search, facing several issues like:
- Weak Keyword & Content Optimization: Product pages lacked high-intent keywords and strong meta descriptions, while blogs missed keyword targeting, limiting organic traffic. Poor internal linking and unoptimized category pages further weakened SEO.
- Messy Site Structure & Navigation: Poor heading hierarchy (H1, H2, H3) and missing breadcrumb navigation harmed SEO and user experience. Unoptimized URLs reduced search visibility.
- Off-Page SEO & Authority Issues: Broken backlinks, 404 errors, and limited social sharing weakened domain authority and link-building efforts.
- Lack of Data-Driven Insights: No proper tracking of organic traffic or conversions in Google Analytics. Weak CTAs and signup forms led to missed engagement opportunities.
🎯The SEO Transformation: Winning Strategies That Worked
To address these challenges, the company implemented a multi-layered SEO strategy. Here is how they did it:
Powerful Content & Keyword Optimization (The Game Changer!)
A major issue was the lack of keyword optimization across product pages, blogs, and category pages. SEO implemented:
- ✅ In-Depth Keyword Research: Identified high-intent transactional keywords that customers were searching for. Used long-tail keywords to reduce competition and target niche buyers.
- ✅ On-Page SEO Enhancements: Optimized meta titles and descriptions with primary and secondary keywords. Updated product descriptions to include benefit-driven content while maintaining SEO best practices.
- ✅ Blog Content Revamp: Created SEO-rich blog posts answering common customer queries. Implemented internal linking strategies to guide users from blogs to product pages.
- ✅ Category Page Optimization: Optimized category descriptions with targeted keywords. Ensured clear and structured navigation, improving user experience and search rankings.
Revamping Site Structure & Navigation
A clear, user-friendly website structure is key for SEO success. The team:
- ✅ Improved heading hierarchy to align with SEO best practices.
- ✅ Added breadcrumb navigation, making it easier for users to navigate and improving internal linking.
- ✅ Refined URL structures to ensure they were SEO-friendly and readable.
Building Off-Page Authority
To enhance domain authority and credibility, the store needed a stronger off-page SEO strategy. Actions taken:
- ✅ Fixed 404 errors with proper 301 redirects to reclaim lost link value.
- ✅ Engaged in backlink outreach to recover lost backlinks from external websites.
- ✅ Improved social sharing integration, making it easier for users to share product pages and blogs.
Data-Driven SEO Enhancements
Without proper analytics tracking, it was impossible to measure SEO success. Benson SEO:
- ✅ Set up Google Analytics & Search Console to monitor keyword performance and organic traffic.
- ✅ Established conversion tracking to measure how organic visitors engaged with the store.
- ✅ Refined CTAs and signup forms, boosting lead generation and user engagement.
📈The Impact: Outstanding SEO Results
Their SEO strategies dramatically improved the store’s organic visibility, keyword rankings, and conversion rates.
- 55 new keywords ranked in Google’s top 3 positions.
- 54 additional keywords moved into Google’s top 10 rankings.
- 180% increase in Google impressions in Q4 compared to the previous year.
- 20% boost in organic traffic in Q4 compared to the previous year.
Common Shopify SEO Problems & Smart Fixes for Higher Rankings
Below I have shared the common Shopify SEO issues frequently discussed in online forums like Reddit and Shopify communities. Implementing the mentioned solutions can help improve your overall store performance.
🤔Problem: Shopify product pages have little to no unique content, affecting rankings.
Example: Instead of “Scented Candle,” use “Hand-poured soy wax lavender candle with a 50-hour burn time, perfect for relaxation and stress relief.”
🤔Problem: Shopify automatically generates duplicate product URLs due to collections.
Example: Set <head>.
example.com/product-name as the main URL and canonicalize other variations.
🤔Problem: Shopify’s default image filenames and alt text are not SEO-friendly.
Example: Instead of IMG12345.jpg, use handmade-leather-wallet.jpg and set alt text as “Handmade leather wallet with RFID protection.”
🤔Problem: Shopify stores often have slow load times due to unoptimized themes and apps.
Example: Removing unused apps can reduce load time from 5s to 2s, improving rankings.
🤔Problem: Shopify generates paginated URLs (?page=2) that can cause indexing issues.
<meta name="robots" content="noindex, follow"> for paginated URLs.
🤔Problem: Shopify’s default sitemap doesn’t prioritize high-value pages.
/tags and paginated pages) to improve crawl efficiency.
🤔Problem: Shopify lacks structured data (Schema Markup) by default, reducing rich snippet eligibility.
Example: Adding JSON-LD markup allows Google to show product price, stock status, and reviews directly in SERPs.
Explore Other AI Keyword Research Guides
- AI Keyword Research for Cybersecurity Business – Boost cybersecurity traffic with SEO-driven keywords.
- AI Keyword Research for Blockchain Business – Increase blockchain clients with targeted keywords.
- AI Keywords Research for Accountancy Business – Expand account business using high-intent keywords.
- AI Keyword Research for Footwear Business Owners – Boost sales with high intent shoe keywords.
- AI Keyword Research for Packaging Business Owners – Boost Packaging Sales with AI-Optimized Keywords
FAQs – AI Keyword Research for Shopify Store Business
How to find keywords for Shopify?
Is Shopify SEO easy?
How is KIVA helpful for my Shopify store?
How does AI predict search trends and user behaviors to optimize Shopify content?
How can AI-driven SEO strategies improve mobile and voice search visibility for Shopify stores?
Wrapping Up
Mastering AI keyword research for Shopify store business is the key to attracting the right customers and improving search rankings.
Traditional keyword research can be time-consuming, but KIVA simplifies the process by using LLM optimization to identify high-intent search terms, analyze competitor strategies, and predict trends.
By integrating AI-driven insights with Shopify’s built-in SEO tools, you can unlock new growth opportunities, optimize content faster, and gain a competitive advantage.
