Key Takeaways
• ANNA Money has launched Australia’s first AI-powered financial super app for Pty Ltd companies.
• The app integrates banking, tax compliance, expense tracking, and company formation into one platform.
• Powered by Shaype’s embedded finance infrastructure, the app ensures scalability and regulatory compliance.
• ANNA’s entry follows its 2024 acquisition of Cape, marking its formal launch into the Australian market.
In a move to modernize small business finance in Australia, UK-based fintech ANNA Money has launched a comprehensive AI-powered finance super app, specifically tailored for proprietary limited (Pty Ltd) companies.
This innovative platform has been built in collaboration with Shaype, an Australian leader in embedded finance infrastructure.
A Unified Solution for Business Financial Operations
Designed to act as a 24/7 financial co-pilot, ANNA’s super app addresses a long-standing pain point for Australian SMEs: fragmented financial tools that don’t communicate with each other.
• Combines banking, tax filing, expense tracking, and corporate cards in one interface
• Supports real-time Australian BSB accounts with NPP-enabled payments
• Offers automation tools for GST tracking and IAS/BAS lodgement
The product is engineered for businesses beyond freelancers and sole traders—targeting the more complex operational needs of Pty Ltd companies ranging from early-stage startups to growth-stage firms.
Infrastructure by Shaype: Built for Scale and Compliance
The backbone of this super app is Shaype’s secure, regulatory-compliant infrastructure, which enables real-time payments, digital identity verification, and embedded finance capabilities across multiple channels.
“Our collaboration with Shaype is a turning point for Australian SMEs. Rather than forcing businesses to adapt to disconnected tools, we’ve created a financial ecosystem that adapts to them — working seamlessly, intelligently, and with compliance at its core.”— Ryan Edwards-Pritchard, CEO, ANNA Money Australia
“This launch showcases how embedded finance can reshape user experiences. Together with ANNA, we’re delivering tools that previously didn’t exist for Aussie businesses.”— Andrew Laycock, CEO, Shaype
This collaboration enables ANNA to roll out high-impact financial solutions quickly, while staying aligned with Australia’s financial regulations and operational requirements.
Entry Backed by Strategic Acquisition
ANNA Money’s formal entry into the Australian market follows its 2024 acquisition of Cape, a local fintech company known for its digital credit card solutions.
This move provided ANNA with both the operational framework and regulatory footprint required for local expansion.
Founded in the UK, ANNA—short for Absolutely No Nonsense Admin—has gained a reputation for simplifying business administration through automation, tax integration, and intelligent financial tools.
The company has reported 550% compound annual growth, demonstrating strong market demand for its product suite.
Tailored for Australia’s 2.4 Million SMEs
With 98% of Australian businesses classified as SMEs, many operating as Pty Ltd companies, ANNA’s platform is uniquely positioned to offer significant value.
• Designed for entities with complex compliance and scaling needs
• Supports teams with multi-user access and corporate card issuance
• Reduces reliance on spreadsheets, accountants, and disconnected SaaS tools
Unlike platforms that target individual contractors or micro-entities, ANNA’s super app is built to meet the structural, regulatory, and operational complexity of registered businesses that require robust, scalable financial management.
A Step Toward Smarter Business Finance
The launch of ANNA’s super app is a notable inflection point in the evolution of SME finance in Australia.
By offering a centralized platform that merges automation with expert oversight, ANNA and Shaype are addressing a major inefficiency in the market.
As businesses continue to navigate compliance, taxation, and growth in a digital-first economy, such unified solutions are poised to reshape the way Australian SMEs manage their financial lives.
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