Emami Uses AI to Turn Heat Rash Into Monsters
Emami Ltd., one of India’s prominent consumer goods companies, has launched a digitally innovative campaign for its Dermicool prickly heat powder. Titled “DermiCool Warriors,” the campaign incorporates generative AI technology to retell the brand’s longstanding summer message through a futuristic and visually dynamic lens. The campaign revives the brand’s signature jingle—“Aaya Mausam Thande Thande Dermicool...
- Anosha Shariq
- May 7, 2025