Osum vs Insight7: Best AI Research Tools for Marketers

  • Editor
  • May 23, 2024
Osum vs Insight7: Best AI Research Tools for USA Marketers

As a digital marketing strategist immersed in the dynamic landscape, I seek innovative tools to enhance data-driven decision-making and streamline research processes. My exploration into the forefront of AI research tools has led me to extensively test and evaluate the capabilities of both Osum and Insight7 for the upcoming year.

In my review, Osum and Insight7 have emerged as standout contenders, each offering distinct features that significantly boost marketing strategies and data analysis.

Join me as I delve into a detailed comparison of Osum vs Insight7. I’ll share insights from my extensive experience with these technologies, helping you understand which tool might best fit your business needs and potentially elevate your market research in the coming year.

These tools have been identified as the best AI productivity tools for 2024, particularly for their robust security capabilities that enhance business efficiency and ensure user data protection.

Osum vs Insight7: My Detailed Analysis

Explore the innovative capabilities of Osum and Insight7, two leading platforms in the race for the best AI tool.

This overview highlights both tools’ strengths and potential drawbacks, helping you determine which is better suited to fulfill your business needs.

What is Osum? A 360-degree AI Research Tool!

Osum has quickly become a leading tool in the AI market research field, distinguishing itself through its ability to streamline the collection and analysis of comprehensive market data with its sophisticated AI technology.

This makes it an invaluable asset for businesses ranging from startups to large enterprises.


The platform is designed to be user-friendly, enabling even those with minimal experience to derive meaningful insights easily. Osum does more than just gather data; it analyzes complex datasets aligned with your strategic goals to provide actionable intelligence that can inform critical business decisions.

Whether aiming to understand consumer behavior, monitor market trends, or identify new opportunities, Osum equips you with advanced predictive analytics to foresee market developments and offers strategic recommendations based on robust data analysis.

I suggest checking out my Osum AI review for a more detailed overview

Pros Cons
  • Enhances website efficiency by 2-5 times, making it user-friendly for targeted audiences.
  • Provides detailed reports that support product development and strategic planning.
  • Detects trends and provides insights.
  • Serves a wide range of industries with its versatile capabilities.
  • Features a user-friendly interface that accommodates users at all levels of expertise.
  • The extensive amount of data available can be overwhelming and requires careful analysis to be useful.
  • Full access to features is gated behind a subscription after the trial period, which may deter some potential users.
  • In-depth research may cause delays in decision-making and execution.

Osum combines an intuitive design with powerful analytical tools from OpenAI to be a robust market research partner, helping businesses navigate and respond to complex market dynamics.

What is Insight7? Best AI Data Analytical Tool!

As an experienced content director, let me share my perspective on Insight7. It’s a game-changer for marketers.

Imagine having an AI-driven powerhouse at your fingertips, effortlessly extracting invaluable customer insights from various sources like call transcripts, interviews, and support tickets.


With Insight7, the tedious task of data collection becomes a breeze, saving us precious time that we can invest in crafting impactful campaigns.

Visualizing these insights is where the magic happens. Insight7 empowers my team to create interactive dashboards that bring data to life, fostering collaboration and sparking creative ideas.

And, of course, security is paramount. With enterprise-grade measures in place, we can trust that our data is safe and sound, allowing us to focus on what we do best: driving results and delivering exceptional customer experiences.

I recommend reading my Insight7 review for a more comprehensive analysis.

Pros Cons
  • Enhances understanding of customer needs and behaviors, improving products, marketing, and support.
  • Provides valuable insights for decision-making that align with customer preferences and expectations.
  • Automates insight extraction, saving time and reducing costs, allowing more focus on core business activities.
  • Easy to use; quickly upload data, extract insights, and visualize results for effective team collaboration.
  • Adaptable to various business sizes, serving both small startups and large enterprises effectively.
  • Requires specific data formats, potentially necessitating data conversion for compatibility.
  • Some features may still be under development, possibly affecting functionality or availability.
  • A smaller user base than other platforms may limit support and learning resources.
  • It may not fully support all languages or cultural nuances, impacting effectiveness in diverse markets.

Osum vs Insight7: A Quick Walkthrough

If you’re short on time, here’s a quick sneak peek of both Osum and Insight7 AI tools;

Top Features Osum Insight7
Best for Market research and analytics  Product Development, Feedback Analysis
Starting Price From $134.99/month (annually, $ 89.99/month) From $29/month
Third-Party Integrations Yes Hubspot, Gong, Zendesk, Intercom, Google Drive, Slack and Discord.
Image Extraction No No
Analytical Potential Statistical Analysis (regression and correlation)
Comparative Analysis
Predictive Analytics
Reporting Capabilities Custom Report Generation
Executive Summaries
Actionable Insights and Recommendations
Yes (limited)
Languages Supported Multiple Transcription: 98 Languages
Translation: 134+ Languages
Data Accuracy Highly Accurate 99% Accuracy
Use Cases Covers a wide range of sectors and markets Interview-based Research
Product Polarization
Customer Experience
Employee Experience
No of Users Up to 75, depending on the subscription plan
Data Security CaIOPPA, CCPA, and GDPR-compliant. SOC 2 and GDPR-compliant.
Free Trial 7-day with billing details 7-day with billing details
Customer Support FAQs, live chatbot (30 mins response time), guides, etc. FAQs, Emails, guides, etc.
Refund Policy Can be requested within 7 days post-trial or from the start of a subscription without a trial, provided usage does not exceed 3 reports viewed or any PDF exports. You can cancel your subscription whenever you like. However, no refunds for a billing period will be offered.

Osum vs Insight7 Pricing Marketers: Insight7 is Budget-Friendly!

As a marketer, understanding the financial aspects of our tools is crucial, especially when selecting the right AI productivity solutions. In my exploration of Osum and Insight7, the pricing structure of these tools has been a significant consideration. Insight7 stands out for its budget-friendly approach, which could be a game-changer for many marketers in our region.

In this brief intro, I’ll break down the pricing models of Osum vs. Insight7, highlighting why Insight7 might be the more economical choice for those looking to maximize efficiency without stretching their budgets.



Osum offers tiered pricing plans with significant features for different business scales:

  • Pro Plan: $89.99/month, billed annually; includes 3 users, 9 projects, 45 reports, and 75 surveys.
  • Expert Plan: $149.99/month, billed annually; allows 9 users, 15 projects, 75 reports, and 120 surveys.
  • Business Plan: $334.99/month, billed annually; includes 30 users, 30 projects, 150 reports, and 240 surveys.
  • Enterprise Plan: $1,799.99/month, billed annually; accommodates 75 users with unlimited projects and reports.

Refunds be requested within 7 days post-trial or from subscription start if usage does not exceed specified limits.



Insight7’s plans are designed to accommodate a range of professional needs without breaking the bank:

  • Starter Plan: $29/month; suitable for individuals, includes basic features for starting users.
  • Pro Plan: $199/month; aimed at small teams, offering extensive document and project analysis capabilities.
  • Business Plan: $999/month; best for larger teams needing advanced support and features.
  • Enterprise Plan: Custom pricing; provides extensive services for large-scale organizational needs.

Subscriptions can be canceled anytime, but no refunds are offered for already-paid billing periods.

Osum vs Insight7: 5 Key Differences

Identifying the best business research tool becomes crucial for companies aiming to stay competitive.

In this detailed analysis, I’ll unpack the 5 key differences between Osum and Insight7, two leading contenders in the list of best AI business Research tools of 2024.

Each tool brings distinct features and methodologies, shaping how businesses can harness data for strategic decisions. Let’s dive into the specifics to see which platform might better suit your company’s needs in the rapidly evolving business landscape.

#1 Marketing Potential: Insight7 Knows Where Your Customers are, and Osum knows How to Target them!

As a strategist deeply embedded in the evolving marketing landscape, I continually leverage cutting-edge tools to enhance our understanding and engagement with markets and customers.

The role of artificial intelligence in this pursuit cannot be overstated, particularly when examining the capabilities of Osum and Insight7—two platforms that transform how we approach market strategy, albeit through distinctly different lenses.


It is the go-to for fast-paced, comprehensive competitive analysis and strategic planning. It offers deep dives with tools like SWOT analysis, buyer personas, and market growth opportunities, ideal for businesses looking to craft targeted strategies.




Its prowess in gathering and analyzing vast amounts of competitive intelligence allows us, to stay ahead in a highly competitive environment by pinpointing exactly where our strategies must be honed and adjusted.


Conversely, Insight7 bridges the gap between raw customer feedback and actionable insights. It automates collecting and analyzing customer data, making it invaluable for B2B companies aiming to align their product development and marketing strategies with real-world customer demands.

This AI-powered tool enhances product teams’ ability to interpret and utilize customer conversations effectively.

Here’s how Insight7 analyzes the interviews;




These contrasting approaches underscore each platform’s unique value at different market research and strategy implementation stages. Osum’s ability to provide a macro view of the competitive landscape complements Insight7’s micro focus on customer-centric data, providing a comprehensive suite of tools that cater to the nuanced needs of businesses.

Each platform’s specialized focus ensures we have tailored, effective solutions to meet specific business challenges and enhance our marketing efficacy.

#2 Digital Marketing: Both Offer Digital Solutions, but Differently!

As a content director, I constantly evaluate tools that gather and intelligently filter customer data to enhance our marketing strategies. Here’s how Osum and Insight7 stand out:


The AI-powered platform is a powerhouse for filtering and transforming raw customer feedback into actionable insights. Insight7 excels in automating the collection and analysis of customer data, making it easier for product teams, especially in B2B environments, to refine their product development and go-to-market strategies.

Its ability to deeply analyze customer interviews, identify themes, and prioritize features based on customer impact is invaluable for creating targeted marketing content and product messages.


Conversely, Osum targets identifying market trends and opportunities and providing comprehensive analyses, including SWOT assessments and detailed market reports.

This tool is instrumental for marketers and business leaders aiming to capitalize on emerging market segments and craft strategies based on robust, data-driven insights. Osum’s strengths lie in its rapid delivery of detailed market analyses and its capacity to profile sales prospects, offering a solid foundation for strategic decision-making.

Both platforms serve crucial but distinct roles in a digital marketing strategy, with Insight7 focusing on refining customer insights into actionable strategies and Osum targeting broader market trends to inform strategic planning.

#3 Data Security: Both Prioritize the Security!

As a content director, ensuring the security of our marketing tools is paramount, not just for protecting company data but also for maintaining client trust.

Both Osum and Insight7 understand the critical nature of security in today’s marketing landscape.


Osum, while assuring that no transmission method over the internet is 100% secure, makes significant efforts to protect personal data using commercially acceptable security measures.


They are transparent about the measures taken and the limitations, emphasizing their commitment to data protection, adherence to the General Data Protection Regulation (GDPR), and offering various user rights to manage personal data.


Insight7 takes a robust approach to security:

  • Implements 256-bit AES and SSL/TLS encryption to secure data at rest and in transit.
  • Adheres to OWASP Top Ten coding practices to mitigate common security risks.
  • Conducts regular penetration tests and impact assessments to fortify defenses.
  • Employs security logging and uptime monitoring to maintain system integrity.


Both platforms employ industry-standard security measures, but they communicate their approaches and the extent of their measures differently. As someone tasked with safeguarding sensitive information, these security features and their transparency are crucial factors in my tool selection process.

#4 Integrations and API: Insight7 is Freindlier with other Apps!

As a content director continually integrating various tools into our marketing strategies, the compatibility and integration capabilities of both Osum and Insight7 are pivotal.

Here’s a detailed look at how each platform excels:


  • Web-Based Access: Available on any device with internet connectivity, which provides flexibility and ease of use for remote or on-the-go access.
  • Data Export: Facilitates the export of insights and reports for further analysis or integration with other tools, enhancing the flexibility of data usage.
  • API Access: Offers robust API capabilities for custom integrations, crucial for tailoring tools to specific business needs.
  • Browser Extensions and Add-ons: Supports various browsers and integrates with productivity tools like Google Docs, Word, and Outlook, streamlining content creation and management tasks.



  • CRM Integration: Seamlessly connects with CRM systems like Salesforce and Hubspot, invaluable for synthesizing customer insights directly into our marketing strategies.
  • Communication Tools: Works with transcription and analysis tools like Gong, enhancing our ability to turn conversations into actionable data.
  • Data Format Support: Accepts various data formats such as docx, csv, pdf, mp3, and mp4, simplifying the integration process.
  • Security Measures: Adheres to stringent security protocols, including 256-bit AES and SSL/TLS encryption, ensuring data is secure during transmission.

While Insight7 offers more specialized integrations for deep customer insights management, Osum provides a broad support base across popular web browsers and productivity tools, making both platforms uniquely valuable depending on specific organizational needs.

#5 Market Research: Bringing both Primary and Secondary Research onto a table

As a content director, evaluating tools like Osum and Insight7 that cater to primary and secondary research needs is crucial. Each platform has its strengths tailored to specific research methodologies:



  • Primary Research: Excels in conducting surveys and interactive feedback to collect firsthand data.
  • Product Research: Helps differentiate products or services from competitors through detailed market analysis.
  • SWOT and PMF Analysis: Provides robust SWOT analyses and product-market fit assessments to strategize effectively.
  • Customer Personas and Sociotypes: Crafts detailed buyer personas, enriching targeted marketing strategies.
  • Market Positioning: Delivers insights on market positioning, which is vital for strategic planning.



  • Secondary Research: Strong in processing existing data like industry reports and academic papers for comprehensive insights.
  • Interview-based Research: Specializes in deriving insights from customer and employee interviews, offering a granular view of experiences and expectations.
  • Product Polarization and Customer Experience: Analyzes how products are perceived in the market, aiding in understanding consumer sentiment and product reception.

By incorporating both platforms into our toolkit, we ensure a well-rounded approach to market analysis, combining direct consumer insights with extensive market data, which is indispensable for developing informed, strategic marketing plans.

Osum vs Insight7: Which Should You Choose for Your Business?

Choosing between Osum and Insight7 depends on your specific needs: Osum excels in delivering swift, comprehensive market analyses, while Insight7 offers deep, actionable customer insights, perfect for enhancing product development and marketing strategies.

Who Should Use Osum? – Osum Review 2024

Osum is indispensable for professionals requiring rapid, actionable market insights:

  • Instant Research Reports: Quickly generates comprehensive market analysis and competitive research, saving valuable time.
  • SWOT Analysis: Offers detailed SWOT analysis to aid strategic planning and decision-making.
  • Buyer Personas: Develops precise customer profiles using varied data sets, improving targeting and segmentation.
  • Market Opportunities: Identifies new market segments and unique selling propositions crucial for growth and diversification.
  • Sales Prospect Profiler: Provides detailed profiles for sales prospects, enhancing demand generation strategies.

You can check my detailed Osum AI review for the analysis of all the incredible features of Osum AI.

Who Should Use Insight7? – Insight7 Review 2024

Insight7 is tailored for roles that depend heavily on in-depth customer insights:

  • Product Managers: Utilize data-driven product development and feature prioritization.
  • Marketing Professionals: Create targeted marketing content based on robust customer insights.
  • UX Researchers: Streamline customer feedback analysis to enhance product usability.
  • Startups: Accelerate product discovery to achieve product-market fit faster.
  • Uncommon Use Cases: Useful for educational institutions and nonprofits to understand stakeholder needs more effectively.

Why Am I Using Both Osum and Insight7?

As a Content Director, I find both Osum and Insight7 invaluable for elevating the marketing game.

Osum’s swift market analyses are perfect for understanding broader industry trends and identifying sales leads. Insight7’s depth in customer insights is crucial for tailoring our content strategy to meet specific audience needs.

Utilizing both tools allows us to cover all bases—from broad market trends to detailed customer preferences, ensuring our strategies are both comprehensive and targeted.


Deciding between Osum and Insight7 depends on your specific needs for market intelligence and customer insights. Evaluate which aspects of your research and strategy would benefit most from each tool’s capabilities.

Insight7 is ideal for gathering and analyzing customer feedback, enhancing product development, and refining marketing strategies with deep customer insights.

Osum provides rapid, comprehensive market analyses and detailed competitive intelligence, which can be pivotal for strategic decision-making in dynamic markets.

Osum is highly rated among for its ability to quickly deliver detailed market and competitive insights crucial for strategic planning and market positioning.

Osum competes with other market research and business intelligence platforms like Insight7, as well as broader analytical tools that provide SWOT analysis and market trend reports.

Insight7 offers a freemium model with basic features available for free and more advanced features available through paid plans.

Insight7 employs robust security measures, including data encryption and compliance with international privacy regulations, ensuring user data is handled securely.

Osum is built on a platform integrating various data analytics and business intelligence tools to provide rapid and comprehensive market insights.

Wrapping Up

Deciding between Osum and Insight7 boils down to your specific business needs.

If rapid, detailed market insights are what you’re after, Osum might be your best pick. On the other hand, if you need deep, actionable customer insights for shaping product strategies, Insight7 could serve you better.

When choosing the right AI research tool for 2024, weighing the strengths of Osum vs Insight7 against your requirements will guide you to the best decision for your business.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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