Redefine your SEO Game with Graphite: A Shift From Keywords to Topics: 

If you want to revamp your content strategy and deliver precision and impact at every turn, you’ve landed at the right place!

Welcome to another edition of our exclusive interview series on AllAboutAI.com. Today, we’re thrilled to present insights from Marcos Ciarrocchi, Founder of Graphite —a cutting-edge platform redefining how businesses approach SEO. Graphite AI offers a revolutionary way to optimize content and enhance search performance, all while simplifying the complexities of SEO with advanced AI technology.

With a background in product management and a passion for organic growth, Marcos founded Graphite AI to empower businesses to create impactful content that drives results.

Join us as Marcos shares his journey from agency work to pioneering an AI-powered SEO platform that’s set to reshape the industry.

Redefining SEO with Graphite AI

Graphite AI isn’t just another SEO tool; it’s a comprehensive platform that leverages AI to automate and enhance your content strategy. In this exclusive interview, Marcos shared his transition from product management to launching Graphite AI, revealing how the platform is helping companies navigate the fast-evolving landscape of search optimization.

Designed with the future of SEO in mind, Graphite AI offers a unique approach that shifts the focus from keywords to topics, enabling businesses to create content that truly resonates with user intent.

Let’s discover how Graphite AI sets new standards for SEO performance and why it’s becoming the go-to solution for companies looking to stay ahead of the curve.

What inspired you to create the Graphite AI SEO Platform?

Marcos: My inspiration for creating the Graphite AI SEO Platform came from my background in product management and growth. While working on several projects focused on user growth and conversion optimization, I realized the significant impact of SEO and content. After acquiring my first company, where we had tremendous success with organic growth, I started receiving inquiries from other companies.

This led us to start Graphite initially as a consulting agency. Over time, we began to productize the tools we developed for our clients, which eventually consolidated into the Graphite AI SEO Platform.

Have you conducted any market research before building Graphite?

Marcos: Yes, we conducted extensive market research before building Graphite. We took a bottom-up and top-down approach, focusing on reducing market risk. We studied the SEO market thoroughly, analyzing existing platforms like SEMrush, Ahrefs, Conductor, and BrightEdge.

I created a market map for the category, including revenue and headcount estimates, to understand the demand for products in the space. We also identified a unique point of view around topical SEO, which became a core part of our offering.

What is the philosophy behind Graphite’s logo and name?

Marcos: The name “Graphite” was chosen because it represents our pride in our craft. We wanted a name that had positive connotations with craftsmanship, like the associations with pencils, which are tools of creation and creativity. The dark color scheme of Graphite further ties in with this idea, blending our work’s digital and tangible aspects. It reflects our dedication to precision and quality in what we do.

What is the core mission of Graphite?

Marcos: Graphite’s core mission is to help companies create great content that amplifies their products. We believe in doing SEO correctly, focusing on creating valuable content that solves user intent, builds trust, and ultimately drives revenue for our clients. We want to move away from the misconceptions around SEO being a “black hat” or hacky space and show that it can be an elegant, impactful channel for growth.

Does Graphite SEO Platform differ from Seo.ai, hyper SEO, and other platforms?

Marcos: Yes. Graphite differs from other platforms in 3 significant ways.

• First, we focus on topical SEO rather than just keywords. We believe keywords are becoming less relevant, and instead, we focus on clusters of related keywords, or topics, that share the same user intent.
• Second, our platform is context-aware, meaning it customizes metrics and recommendations based on the specific site it’s being used for.
• Our strong AI team has developed proprietary algorithms, including a unique topic graph, to power our features. This allows us to offer tailored, actionable insights that other platforms don’t provide.

What are Graphite’s biggest strengths and weaknesses?

Marcos: One of our biggest strengths is offering a fresh, unique point of view on SEO informed by our extensive experience as an agency. Our platform is built with a strong AI foundation, ensuring our features are intuitive and proven to work. However, as a newer platform, our weakness lies in having fewer features than some of the more established platforms, which might be more suitable for SEO experts looking for concrete tools.

The key features of Graphite are…

Marcos: Graphite has four core sections: Explore, Plan, Write, and Measure.

• Explore: It allows users to discover topics and see metrics like topical authority and potential traffic.
• Plan: The platform helps create content roadmaps and track progress. Write focuses on optimizing content for specific issues by providing detailed recommendations.
• Measure: It connects with tools like Google Search Console to track performance and provide feedback on content.

How does Graphite gather and update its data?

Marcos: Graphite gathers data from multiple sources. We have a massive topic graph that is updated every couple of months. Additionally, we pull data from Google Search Console daily, ensuring that our users have near real-time insights.

We also do on-demand scraping when users search for something specific that isn’t already in our database, allowing us to provide up-to-date recommendations.

Can you share how Graphite impacted SEO for companies like MasterClass and BetterUp?

Marcos: A great example of Graphite’s impact is with the Fourthwall. They help creators build their merchandise stores, and since using Graphite, they’ve seen a 10x increase in performance, with expectations to double that again.

The founder mentioned that our platform helped them understand the necessary actions to drive significant impact, highlighting how effectively Graphite can guide companies’ SEO strategies.

What kind of data sources does Graphite integrate with?

Marcos: Graphite integrates with various data sources. Our core database comprises many keywords and search results from multiple feeds. We also integrate with Google Search Console to extract valuable search performance data specific to each user.

Recently, we’ve started integrating with AI providers like GPTs, Claw, and Gemini to enhance our AI optimization features.

How does Graphite ensure data privacy and security for its users?

Marcos: We at Graphite take data privacy and security very seriously. Our engineering team follows all the best practices, including account management, data encryption, and overall system security.

We also obtained SOC 2 certification, further enhancing our security standards as we scale.

How user-friendly is Graphite?

Marcos: Graphite is designed to be highly user-friendly, especially for content managers and marketing strategists who may need deep SEO expertise. We’ve strongly emphasized UX design, ensuring our platform is intuitive and easy to navigate.

Users often highlight the clarity and ease of use as one of the platform’s strengths.

What resources, like tutorials or webinars, do you offer to maximize Graphite’s use?

Marcos: We offer a range of resources to help users maximize Graphite’s capabilities. Our platform includes tooltips that link to our help center, where users can find in-depth guides and loom videos. Our customer success team regularly meets with clients, offering personalized assistance and strategic guidance through Zoom calls.

We also use the Intercom for quick support, and we’re exploring the idea of developing an AI chatbot to assist our users further.

How do you see the role of AI evolving in the SEO industry in the coming years?

Marcos: AI plays an increasingly central role in the SEO industry. We’re already seeing a shift towards using retrieval-augmented generation models, where search engines and large language models (LLMs) converge. This allows for more accurate, context-aware search results and AI-generated content summaries.

In the future, I expect to see even more integration between AI and search engines, leading to new business models and user behaviors. Companies will need to adapt to these changes, and platforms like Graphite will be crucial in helping them stay ahead.

What upcoming trends in AI and SEO should businesses be prepared for?

Marcos: Businesses should be prepared for a shift in consumer behavior driven by more conversational and personalized search queries. With the rise of LLMs, users ask more complex questions, expecting the AI to do more legwork.

This means we’ll see an explosion of long-tail queries, making it challenging for businesses to keep up with the changing search landscape. SEO strategies must evolve to address this new reality, focusing more on topical authority and comprehensive content coverage.

Where do you see Graphite in the coming years?

Marcos: In the next few years, I see Graphite becoming the go-to platform for companies looking to create the best content and maximize their search performance. As consumer behavior evolves, we’ll continue to expand our offerings, possibly moving into other channels like email and social media.

Our goal is to be the platform companies rely on to navigate the fast-changing SEO landscape and achieve their content goals.

What advice would you give to aspiring entrepreneurs?

Marcos: I advise aspiring entrepreneurs to choose something you’re genuinely passionate about. Entrepreneurship requires a lot of physical and mental energy to overcome the inevitable challenges. A deep passion for what you’re building is crucial because that passion will sustain you through tough times.

While success and financial rewards can follow, they shouldn’t be the primary motivators. Focus on building something meaningful, and the rest will come.

Can artificial intelligence replace human intelligence?

Marcos: No. I’m still skeptical about AI fully replacing human intelligence. While AI is an amazing invention with immense potential, I don’t see it as a complete replacement. I view AI as a powerful assistant that will continue to improve, but I don’t foresee it becoming a full substitute for the human mind.

Is there anything for users considering Graphite for their SEO needs?

Marcos: I highly recommend contacting us for companies serious about content creation and SEO, mainly if they produce a significant amount of content each month. We’re confident that Graphite is the best solution for such needs, and we’d love to provide a demo to show how we can help drive impactful results.

Key Takeaways

Graphite AI is transforming the SEO landscape by shifting the focus from keywords to topics, offering tailored, AI-driven insights that help businesses stay ahead in an evolving digital world. As AI plays a central role in SEO, adapting to these changes is crucial for long-term success.

To explore more insights and conversations about AI’s impact on various industries, don’t miss our other interviews and discussions at AllAboutAI.com. Stay informed and ahead of the curve!