Is AI Ruining the Internet? Exploring the Dark Side of AI

  • Editor
  • July 9, 2024

The rapid advancement of artificial intelligence (AI) has sparked the question, “Is AI ruining the internet? This concern stems from various issues, including the spread of misinformation, increased privacy risks, and the manipulation of online content.

I know many of you are frustrated with how AI is affecting your online experience. It’s not just about annoying ads or irrelevant content anymore; it’s about the trust we place in the information we find online. According to the stats, (86%) of online global citizens believe they’ve been exposed to fake news. (Ipsos, 2019)

Curious to know about how AI is ruining the internet? Keep reading the full blog to learn the facts about AI and how we can all work towards a safer, more trustworthy online environment.

The Dark Side: How AI Is Changing The Internet For The Worse

AI is changing the internet in ways that aren’t always good. It’s responsible for spreading fake news, creating privacy issues, and showing us ads we don’t want to see. These problems make it harder to trust what we find online and can even make our internet experience less enjoyable.

While exploring how AI might be changing the landscape of the internet, it’s crucial to consider specific threats that this technology poses. The pervasive issue of deepfakes is one such threat.

For a detailed examination of this concern, read about the alarming rise of deepfakes, which highlights how these sophisticated fakes are crafted and the broader implications they hold for trust and truth online.


1- AI and Misinformation: The Rise of Fake News and Deepfakes

Artificial intelligence is now generating fake news, leading to a surge of web content that looks like real articles but spreads false information about elections, wars, and natural disasters.

Since May, the number of websites featuring AI-generated fake news has grown by over 1,000 percent, jumping from 49 to more than 600, according to NewsGuard, a group that monitors misinformation.

2- Privacy at Risk: AI and Data Security Issues

The rise of AI has brought significant advancements but also notable risks, particularly in data security. Hackers now use AI to execute more sophisticated attacks, breaching business defenses with alarming efficiency.

In April 2018, TaskRabbit suffered a massive data breach with a compromised 3.75 million user records. The attack used an AI-enabled botnet for a distributed denial-of-service (DDoS) assault, highlighting how AI can escalate the scale and impact of cyber threats.

This incident underscores how AI can escalate the scale and impact of cyber threats, making it easier for hackers to phishing attacks even on well-secured systems.

I have noticed that hackers are stealing users’ data through the weak privacy policies of video games.

3- AI in Advertising: Targeted Marketing or Invasion of Privacy?

The use of artificial intelligence in advertising has revolutionized the way businesses reach their customers. By analyzing vast data, AI can create highly personalized ads tailored to individual preferences, boosting engagement and sales. However, this sophisticated targeting comes at a cost: our privacy.

Many ad-tracking companies collect extensive personal information without our knowledge or explicit consent. They monitor our online behavior, track our location, and even analyze our social media activity to build detailed profiles. This data is then used to serve us ads that feel almost too personal, often crossing the line from helpful to intrusive.

For example, consider the case of Target, the retail giant that used data analytics and AI to predict customer pregnancies based on their shopping habits. By analyzing purchase patterns, Target identified women likely to be pregnant and sent them targeted advertisements for baby products.

This example highlights how AI-driven targeted marketing can sometimes infringe on personal privacy, raising ethical and privacy concerns.

4- Algorithmic Bias: How AI Reinforces Inequality and Discrimination

One significant issue is algorithmic bias, where AI systems reinforce existing inequalities and discrimination. This happens because AI algorithms are trained on data that often reflect societal biases. As a result, these biases are perpetuated in AI’s decision-making processes, affecting various aspects of our lives.

I am here to provide a real-life example. A well-known case is that of Amazon’s recruitment tool, which was found to be biased against women. The AI system was trained on resumes submitted to Amazon over a ten-year period, most of which came from men.

Consequently, the tool favored male applicants and downgraded resumes that included the word “women’s” (as in “women’s chess club captain”). Amazon eventually had to scrap the tool because it was reinforcing gender bias, highlighting how AI can inadvertently perpetuate discrimination and inequality.

5- Job Displacement: The Impact of AI on Digital Employment

AI is transforming many industries, automating tasks and increasing efficiency. However, this progress comes with a significant downside: job displacement. This shift is particularly evident in the digital sector, where AI tools can increasingly perform tasks and also increase workplace risks.

I am here to provide a real-life example. A striking example of AI-driven job displacement can be seen in the customer service industry. Many companies have adopted AI-powered chatbots to handle customer inquiries, reducing the need for human customer service representatives.

Regulating AI: Balancing Innovation and Safety

AI has the potential to revolutionize our lives in countless ways, from healthcare to transportation. I want to encourage this innovation with relaxed regulations. However, we also need to be mindful of the risks.

AI can lead to issues like job displacement, privacy violations, and even biased decision-making without proper oversight. We can enjoy this incredible technology’s benefits while minimizing its potential harms.

Let’s work together to create a future where AI is innovative and safe for everyone.


AI will personalize user experiences, improve search results, and automate tasks, but it may also spread misinformation and invade privacy.

No, current AI technology is not advanced enough to pose such a threat. It’s designed to assist and enhance human activities.

By 2050, AI will likely be more integrated into daily life, with advanced automation, smarter decision-making systems, and significant advancements in healthcare and transportation.


AI offers tremendous benefits and potential, but we must remain vigilant about its risks. The question remains: Is AI Ruining the Internet? With issues like the creation of fake images and privacy concerns, it’s important to balance innovation with safety.

By working together, we can harness AI’s power responsibly for a better future.

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Dave Andre


Digital marketing enthusiast by day, nature wanderer by dusk. Dave Andre blends two decades of AI and SaaS expertise into impactful strategies for SMEs. His weekends? Lost in books on tech trends and rejuvenating on scenic trails.

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