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Pinwheel Debuts AI Chatbot Smartwatch Designed for Kids at CES 2025!

  • June 28, 2025
    Updated
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Key Takeaways

  • PinwheelGPT, a child-friendly version of ChatGPT, ensures all chatbot interactions are age-appropriate and monitored by parents, offering a secure AI experience.
  • The Pinwheel Watch transitions seamlessly from early childhood to tween years, combining sleek aesthetics with robust functionality.
  • Features like contact approval, GPS tracking, and text monitoring cater to the safety concerns of modern parents.
  • With 4G LTE support and its own mobile plan, the smartwatch functions as a full-fledged communication device, eliminating the need for a paired phone.

At CES 2025, Pinwheel, a tech company focused on child-safe devices, unveiled the Pinwheel Watch, its first smartwatch designed to balance connectivity and security for children.

This innovative wearable aims to address parental concerns about digital safety while providing children with a feature-rich, standalone device that adapts as they grow.

Innovative Features for Kids and Parents

The Pinwheel Watch introduces several unique features that set it apart in the market:

  1. Kid-Safe AI Chatbot:
    • The smartwatch integrates PinwheelGPT, a specially designed version of OpenAI’s ChatGPT, ensuring all interactions are safe and age-appropriate.
    • It avoids sensitive topics, such as politics, religion, or inappropriate content, prompting children to seek guidance from trusted adults for complex issues.
    • Parents have full access to review all chatbot interactions, including deleted conversations, ensuring transparency and peace of mind.
  2. Standalone Connectivity:
    • The device operates independently with 4G LTE support and costs around $15 per month for its mobile plan.
    • This allows children to make calls, send texts, and eventually engage in video chats without relying on a paired smartphone.
  3. Comprehensive Parental Controls:
    • Parents can monitor their child’s calls and texts, approve or block contacts, and even customize settings based on their child’s age and maturity.
    • The watch includes GPS tracking, enabling real-time location updates, a crucial feature for parents seeking additional safety measures.
  4. Durable, Sophisticated Design:
    • Eschewing the typical bright, bulky designs of children’s wearables, the Pinwheel Watch resembles a sleeker, more mature smartwatch akin to an Apple Watch Ultra.
    • Its IP67 rating ensures durability against water, dirt, and general wear and tear, while swappable straps provide customization for growing children.
  5. Entertainment Features:
    • Beyond safety, the watch includes engaging games, such as a helicopter game designed to entertain children responsibly.

These features make the watch more appealing to kids without detracting from its primary purpose as a communication tool.

A Product That Grows with Children

Pinwheel CEO Dane Witbeck emphasized that the watch is designed to grow alongside its users, making it suitable for tweens and middle-schoolers who may outgrow typical children’s devices.

“Most of the watches that are out there are for young children… This watch is really targeted to be a phone replacement,” Witbeck explained.

The watch’s adaptability aligns with feedback from parents who wanted a device to transition from elementary to middle school.

Pinwheel has addressed a gap in the children’s tech market by combining functionality with sophistication.

Balancing Safety and Innovation

Introducing AI in children’s devices has sparked debates, but Pinwheel’s approach seeks to bridge the gap between innovation and caution.

Witbeck acknowledged the delicate balancing act, stating, “We want to open up the world to our kids and to give them the capability of technology… but we want to keep them safe.”

Pinwheel ensures children can explore the digital world in a controlled environment by integrating AI with a robust safety layer.

Including a vetted app store and restricting unsafe web access further demonstrates the company’s commitment to safety.

A Growing Trend at CES 2025

The Pinwheel Watch reflects a broader trend at CES 2025: integrating AI into everyday devices tailored for specific demographics.

With its thoughtful design and focus on security, the watch stands out as a pioneering product in the child-safe tech segment.

Price and Market Position

The smartwatch is priced at $160 and is expected to launch later this year.

With its robust features, affordable subscription plan, and innovative safety measures, the Pinwheel Watch offers a compelling alternative to conventional children’s wearables.

Pinwheel’s debut smartwatch marks a milestone in child-friendly technology.

By addressing the evolving needs of both children and parents, the Pinwheel Watch combines innovation, safety, and adaptability in a sleek package.

Its introduction at CES 2025 highlights a shift in the industry toward responsible, family-focused tech solutions.

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Midhat Tilawat is endlessly curious about how AI is changing the way we live, work, and think. She loves breaking down big, futuristic ideas into stories that actually make sense—and maybe even spark a little wonder. Outside of the AI world, she’s usually vibing to indie playlists, bingeing sci-fi shows, or scribbling half-finished poems in the margins of her notebook.

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