In 2025, AI video tools are making a big impact on content creation and marketing. These tools help create high-quality videos quickly and easily, saving time and effort.
With AI handling tasks like editing and improving visuals, creators and marketers can focus more on their ideas and strategies. Whether you’re a pro or a beginner, these best AI video tools in UK for 2025 can help your content stand out.
Here are the best AI video tools for creators and marketers in UK who are changing how we make and market our targeted audience.
5 Best AI Video Tools for Creators and Marketers in UK: Quick Comparison
Let’s have a look at the features of the best AI video tools for creators and marketers in UK to find out which is the best AI tool for your needs:
| Tool Name | My Rating | Best For | Pricing Range | Integrations | No Of Users | Security | Free Trial | Refund Policy | Customer Support |
| Runway | 5 | Professional Video Editing | Free – $95/month | N/A | Max 10 users per workspace | SOC 2 compliant, MFA, RBAC | Yes | 30 days | support@runwayml.com |
| VEGAS Pro | 4.5 | Video editors | C$19.99 – C$299.88/year | Adobe Creative Cloud, Google Drive | 2 users | N/A | Yes | 14 days | infoservice@magix.net |
| Wondershare Filmora | 4.2 | In-house creatives, YouTubers, small businesses | $49.99/year – $79.99 one-time | Adobe Creative Cloud, Google Drive | One user per plan; contact sales for business plans with more than 20 users | Qualys’ SSL LABS protection, verified by antivirus software like McAfee, Norton, AVG | Yes | 30 days | support@wondershare.com |
| Pictory AI | 4.1 | Transforming text to video | $19 – $149/month | Patented video summarization, Multi-language text-to-video, Visual-to-video creation | 10000+ Paying Users | Yes 100% | Yes | 15 days | support@pictory.ai |
| Descript | 4 | Video creators, podcasters, marketers | $0 – $24/month | Available | 5 users to unlimited | Industry-standard security protocols | Yes | 7 days | support@descript.com |
What Are the AI Video Tools for Creators and Marketers?
AI video tools are software applications that use artificial intelligence to help creators and marketers make high-quality videos more efficiently. These tools automate tasks like editing, visual enhancements, and even content suggestions, saving time and improving productivity as they are based on advanced machine learning algorithms.
Below, I have discussed and personally tested the best AI video tools for creators and marketers. Each tool is evaluated based on its features, pros and cons, pricing plans, and customer and refund policy.
1. Runway – Best For Professional Video Editing
Runway is a professional video editing tool designed for creators who need advanced features and high-quality output. It’s suitable for professionals leveraging AI for efficient video production using natural language processing.
Runway offers text-to-video generation, 4K resolution, and robust data security, making it an excellent choice for creating polished and secure content.
With storage options up to 500GB and a of 10 users per workspace, it caters to the needs of small to medium-sized teams. The free trial allows users to explore its capabilities before committing to a subscription.
These features make this tool to stand out among other best AI video tools for creators and marketers in UK.
Key Features:
- Text-to-Video Generation: Convert text into video content seamlessly.
- High Storage Capacity: Up to 500GB of storage in the Pro plan.
- 4K Resolution: Ensures high-quality video output.
- Data Security: SOC 2 compliant, multi-factor authentication (MFA), and role-based access control (RBAC).
- Free Trial Available: Try out the features before committing to a plan.
Why it was picked:
Runway stands out due to its professional-grade editing capabilities and robust security features. It’s ideal for those needing high-resolution video content and ample storage. The tool is particularly useful for professional video editors who require advanced features like text-to-video generation and data security, ensuring ethical AI.
Pricing:
- Basic Plan: Free forever
- Standard Plan: $15/month (billed monthly), $12/month (billed annually)
- Pro Plan: $35/month (billed monthly), $28/month (billed annually)
- Unlimited Plan: $95/month (billed monthly), $76/month (billed annually)
- Enterprise Plan: Custom Pricing
Pros
- High-resolution 4K video output.
- Generous storage options up to 500GB.
- Strong data security features.
- Free plan available for basic use.
Cons
- Limited to American English language.
- Maximum 16-second video duration for non-enterprise plans.
- No video templates are available.
- Higher-tier plans can be expensive for small teams.
2. Vegas Pro – The Tool For All Video Editors
Vegas Pro is a comprehensive video editing tool designed for USA-based professional editors based on advanced AI models. With a user-friendly interface and a vast array of features, it caters to all levels of video editing needs, from basic to advanced.
Customer support is available via email at infoservice@magix.net. VEGAS Pro offers a full refund if you cancel your order within 14 days. The subscription can be canceled up to one month before the end of the contract period.
Key Features:
- Multicam Editing: Seamlessly edit footage from multiple cameras.
- Chroma Key: Create stunning visual effects with green screen technology.
- AI Text to Speech and Speech to Text: Convert text to speech and vice versa using AI.
- Dynamic RAM Preview: Preview edits in real-time without rendering.
- Layer Compositing: Combine multiple video layers with ease.
Why it was picked:
VEGAS Pro is ideal for video editors looking for a powerful yet user-friendly tool. Its wide range of features, including AI-driven text-to-speech and speech-to-text, make it a versatile choice for both seasoned professional marketers and beginners.
The built-in tutorials further enhance its usability, specifically the thumbnail generation tutorial.
Pricing in USA:
Monthly:
- VEGAS Pro Edit: C$19.99
- VEGAS Pro Suite: C$24.99
- VEGAS Pro Post: C$44.99
- Enterprise: Custom Pricing
Yearly:
- VEGAS Pro Edit: C$95.88
- VEGAS Pro Suite: C$119.88
- VEGAS Pro Post: C$299.88
- Enterprise: Custom Pricing
Pros
- An extensive set of professional tools.
- User-friendly interface with built-in tutorials.
- AI-driven text-to-speech and speech-to-text features.
- 30-day free trial available.
Cons
- Higher cost for advanced plans.
- Limited to 2 users per subscription.
- No specific security measures were mentioned.
- Requires a subscription for full feature access.
3. Wondershare Filmora – Best for in-house Creatives, YouTubers, Small Businesses
Wondershare Filmora is a leading AI video generator tailored for in-house creatives, YouTubers, and small businesses. It offers a range of features to create, edit, and manage videos effectively, making it a popular choice for various multimedia projects. This tool also works great for video upscaling hacks.
Wondershare Filmora provides customer support via live chat, call (24/6), and email at support@wondershare.com. They offer a 30-day money-back guarantee, subject to their refund policy, which covers refunds within 30 days.
Key Features:
- AI Text to Video Generator: Create videos from text inputs.
- Social Media Integration: Seamlessly share videos on social platforms.
- Voice Cloning and AI Avatars: Enhance videos with personalized voice and avatars.
- Video Stabilization and Frame Interpolation: Produce smooth and professional-quality videos.
- Multi-Channel Marketing Support: Optimize videos for different marketing channels.
Why it was picked:
Wondershare Filmora is chosen for its user-friendly interface and comprehensive feature set that supports various video editing needs. It’s ideal for small businesses and individual creators who need advanced tools like AI text-to-video, voice cloning, and social media integration to produce high-quality content quickly and efficiently.
Pricing:
- Subscription Plan: $49.99/year
- Cross-Platform Plan: $69.99/year
- Perpetual Plan: $79.99 (one-time)
Pros
- Supports a wide range of languages (28 languages).
- Extensive multimedia and social media support.
- AI features like voice cloning and smart masking.
- Affordable one-time purchase option.
Cons
- Limited storage (1GB).
- Single user per plan; additional users require a business plan.
- API access is not available.
- The free trial is only 7 days.
4. Pictory AI – Best For Transforming Blog Posts into Videos
Pictory is an AI-powered video generator designed to transform blog posts, scripts, and other text content into engaging videos.
It’s perfect for content creators looking to repurpose written material into visual content and for marketers aiming to create branded video snippets. This tool can do wonders for companies who want to ensure effective team collaboration.
Customer support is available via email at support@pictory.ai. Pictory offers a full refund if you cancel within 15 days of your subscription.
Key Features:
- Text-to-Video Generator: Convert blog posts and scripts into videos.
- Customized Branding: Personalize videos with your brand elements.
- Multi-language Support: Generate videos in 13 different languages.
- Modern Caption-style Templates: Enhance video storytelling with stylish captions.
- Video Summarization: Create concise video summaries from long-form content.
Why it was picked:
Pictory is ideal for transforming written content into visually appealing videos, making it a valuable tool for digital marketers and content creators. Its ability to handle multiple languages and provide scalable pricing options makes it versatile for various needs.
The patented video summarization feature adds a unique touch, helping to create succinct video content efficiently.
Pricing:
- Free Plan: $0
- Starter Plan: $19/month (billed annually), $29/month (billed monthly)
- Professional Plan: $39/month (billed annually), $59/month (billed monthly)
- Teams Plan: $99/month (billed annually), $149/month (billed monthly)
Pros
- Easy transformation of text content into videos.
- Supports multiple languages.
- Scalable pricing model suitable for different user needs.
- Free trial with 3 video projects available.
Cons
- Limited video length in the free and starter plans.
- Storage capacity ranges from 1 GB to 5 GB, which might be limiting.
- Templates are not available.
- Higher pricing for team plans.
5. Descript – Transforming Video and Audio Editing For Creators
Descript is a powerful tool designed for video creators, podcasters, and marketers. It combines advanced AI features with an intuitive interface to streamline video and audio editing and also helps to convert articles into videos.
Whether you’re creating podcasts, marketing videos, or presentations, Descript offers comprehensive solutions to enhance your content using advanced AI algorithms.
Descript offers customer support via email and live chat. They provide a 7-day money-back guarantee if you are not satisfied with the service. For refunds, contact support within 7 days of your purchase.
Key Features:
- Overdub Voice Cloning: Create a digital version of your voice for easy voiceovers.
- Studio Sound: AI-powered noise removal for clear, professional audio.
- Remove Filler Words: Automatically eliminate filler words like “um” and “uh”.
- Transcription: Convert audio and video files into text quickly and accurately.
- Video Green Screen and AI Eye Contact: Enhance video quality with background changes and natural eye contact.
Why it was picked:
Descript was chosen for its robust feature set and ease of use. Its unique AI-driven tools, like voice cloning and studio sound, are particularly beneficial for content creators looking to produce high-quality audio and video.
The ability to remove filler words and provide accurate transcriptions makes it a versatile tool for both beginners and professionals.
Pricing:
- Free Plan: $0
- Creator Plan: $12/month
- Pro Plan: $24/month
- Enterprise Plan: Custom pricing
Pros
- User-friendly interface with advanced editing tools.
- AI-powered features like voice cloning and noise removal.
- Supports multiple languages.
- Free plan available with essential features.
Cons
- Limited transcription hours on lower plans.
- Watermarks on videos in the free tier.
- Higher cost for advanced features.
- Usage rights not specified.
Why Do Creators and Marketers Use AI Video Tools?
The Best AI video tools for {region variation&2&} creators and marketers, such as enhancing productivity and the quality of content. These tools automate time-consuming tasks such as editing, transcription, and visual effects, allowing creators to focus on storytelling and strategy.
For instance, Runway’s text-to-video generation and 4K resolution features enable marketers to produce professional-grade videos swiftly, saving valuable time and resources.
One real-world example is how Pictory AI helps content creators transform blog posts into engaging videos, driving higher engagement on social media.
Another case is Descript’s AI-powered transcription and voice cloning, which simplifies podcast production and ensures high-quality output.
Using the best AI video tools for creators and marketers, including free options like Wondershare Filmora, can significantly streamline the content creation process.
These tools not only improve efficiency but also open up new creative possibilities, making high-quality video production accessible to everyone. Whether you’re looking for a free AI video generator or advanced features, AI tools help creators deliver exceptional content with ease.
How to Choose the Right AI Video Tool for Your Needs?
Choosing the best AI video tools for creators and marketers in UK depends on several factors that align with your specific needs and goals.
Here are some key considerations to help you make an informed decision and on which I personally tested each of the above-mentioned best AI video tools for creators and marketers:
- Type of Content: Determine the kind of videos you want to create. Some tools are better suited for professional video editing, while others excel in social media content or educational videos.
- User Experience: Look for tools with an intuitive interface and robust support. Ease of use can significantly impact your workflow and productivity.
- Budget: Consider your budget and compare the pricing plans of different tools. Some tools offer free plans or trials, which can be useful if you’re starting out or on a tight budget.
- Integration: Check if the tool integrates well with other software you use, such as Adobe Creative Cloud or Google Drive. Seamless integration can streamline your workflow.
- Data Security: Ensure the tool provides adequate data security measures, especially if you’re handling sensitive content.
- Free Trial: Opt for tools that offer a free trial period. This allows you to test the features before committing to a paid plan.
- Number of Languages: If you need to create content in multiple languages, choose a tool that supports this functionality.
- Customer Support: Reliable customer support is crucial, especially if you encounter issues or need assistance with the tool.
- Refund Policy: Check the refund policy to ensure you can get your money back if the tool doesn’t meet your expectations.
- Resolution: Higher resolution options like 4K can be important depending on the quality of video you need.
- Duration: Consider the maximum video length supported by the tool, especially if you plan to create long-form content.
- Number of Videos: Some tools limit the number of videos you can create per month. Make sure the limits align with your production needs.
- Text to Video: If you need to convert text into video, ensure the tool supports this feature.
- Templates: Templates can save time and provide inspiration for your projects. Check if the tool offers templates that suit your style.
By evaluating these factors, you can find the best AI video tools for creators and marketers in UK that help you create high-quality content efficiently.
FAQs – Best AI Video Tools for Creators and Marketers
Here are some of the most commonly asked questions by {region variation&2&} content creators:
What AI generator do YouTubers use?
Is there a free AI Video Tool for Creators and Marketers?
Do AI Video Tools for Creators and Marketers offer support for UK users?
What is the best AI Video Script Generator?
Conclusion
AI video tools have changed how creators and marketers in UK make videos by automating tasks and improving content quality.
Tools like Runway, VEGAS Pro, Wondershare Filmora, Pictory AI, and Descript offer useful features for different needs.
Explore these best AI video tools for creators and marketers in UK to improve your video production and scriptwriting skills. Lets embrace AI to create standout content easily.
