Apple Inc. is in renewed discussions with OpenAI to integrate the startup’s technology into upcoming features for the iPhone, aiming to boost the capabilities of its Generative AI functionalities. These discussions revolve around potentially integrating OpenAI’s technology into iOS 18, the next version of Apple’s mobile operating system.
BREAKING: Apple intensifies talks with OpenAI to power new iPhone AI features this year https://t.co/38kW5vMKtN
— Bloomberg (@business) April 26, 2024
Apple has been actively negotiating terms with OpenAI, a process that had paused earlier this year but has now gained momentum. The potential deal includes ways to integrate OpenAI’s features into the new iOS release, alongside Apple’s own in-house AI developments.
Additionally, Apple has been in talks with Google to license its Gemini chatbot, expanding the scope of its generative AI capabilities. However, some people over the internet are advising Apple to go with OpenAI.
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While these talks indicate Apple’s strong interest in enhancing its Artificial Intelligence offerings, the company has not made a final decision regarding which partners it will choose.
Options include both OpenAI and Google or possibly another provider altogether. Representatives from Apple, OpenAI, and Google declined to comment on the ongoing negotiations.
iOS 18 is set to include various new features based on Apple’s own large language model, which can generate natural-sounding text. The company is also considering partnering with other providers to introduce a Chatbot-like feature similar to OpenAI’s ChatGPT. This follows Apple’s March discussions with other AI startups, including Anthropic.
Apple’s forthcoming developments will be showcased at its Worldwide Developers Conference (WWDC), where the company aims to emphasize seamless integration with its devices, as well as stronger privacy protections than rival AI offerings.
Some people have shown their doubts with regard to this news,
So they start talking now and Apple will announce iOS 18 and AI features in June on WWDC?! 🧐
I don’t think so…— Miloš Mileusnić (@mileusna) April 26, 2024
In line with Apple’s focus on privacy, the company recently announced that upcoming iOS 18 will process AI capabilities directly on iPhones, eliminating the need for cloud computing. This move underscores Apple’s dedication to protecting user data by keeping AI operations confined to the device, preventing personal data from leaving users’ iPhones.
The potential partnerships with OpenAI and Google reflect Apple’s strategy to accelerate its AI initiatives while minimizing risk by leveraging external generative AI services. These developments, combined with Apple’s own in-house AI models, set the stage for significant enhancements in iOS 18, with more details expected at WWDC.
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