San Francisco, CA – Apple Inc. is reportedly in advanced talks with Google to integrate the latter’s Gemini artificial intelligence engine into the iPhone, marking what could be one of the most significant collaborations in the tech industry to date. Sources close to the matter, preferring to remain anonymous due to the privacy of the negotiations, indicate that this partnership aims to introduce a suite of new AI-driven features to the iPhone’s upcoming software update.
⚠️ JUST IN:
*APPLE IS IN TALKS WITH GOOGLE TO USE GEMINI GENERATIVE AI ENGINE IN IPHONES$AAPL $GOOGL pic.twitter.com/22lG4nq007
— Investing.com (@Investingcom) March 18, 2024
This potential deal builds upon the longstanding partnership between Apple and Alphabet Inc.’s Google, which has seen Google pay Apple billions annually to remain the default search engine on Safari. Yet, the specifics of this new arrangement, including branding and implementation, are still under discussion.
If finalized, this agreement would not only give Google’s Gemini engine unparalleled access to over 2 billion active Apple devices but also signify a strategic move by Apple to enhance its software capabilities through external AI expertise. This comes amidst growing anticipation for transformative AI features promised by Apple CEO Tim Cook earlier this year.
However, the partnership could also attract regulatory scrutiny. Google’s existing search engine deal with Apple is already a focus of antitrust lawsuits, and further collaboration in Artificial intelligence could intensify these concerns. The deal underscores the competitive dynamics in the AI space, especially as Apple seeks to catch up with rivals by potentially partnering with Google over other AI firms like OpenAI or Anthropic.
The criticism is real thought:
Surprisingly Gemini is so bad and still getting all the deals.
— AshutoshShrivastava (@ai_for_success) March 18, 2024
Despite Apple’s internal efforts, including the development of its own large language models and an AI chatbot, insiders suggest that Google’s technology offers a more advanced solution for the iPhone’s needs. This move could be seen as an acknowledgment of the need for external AI capabilities to realize the full potential of Apple’s software aspirations.
It appears that people have not forgotten about the past controversies associated with Gemini.
Surprisingly Gemini is so bad and still getting all the deals.
— AshutoshShrivastava (@ai_for_success) March 18, 2024
The collaboration could also redefine the landscape of AI integration in consumer technology, setting new standards for what smartphones can do. With AI becoming increasingly central to product differentiation, this deal may pave the way for more extensive use of AI in everyday technology, affecting how consumers interact with their devices and what they expect from them.
People are not excited at all:
That’s going to be a woke disaster.
— Phi Capital Investments (@Ghost_of_Phi) March 18, 2024
As the tech world awaits an official announcement, possibly at Apple’s Worldwide Developers Conference in June, the industry is abuzz with speculation about the future of AI in smartphones.
This deal, if it comes to fruition, could mark a pivotal moment in the ongoing evolution of AI technology and its integration into the consumer experience, reflecting a significant shift towards more intelligent, personalized, and capable devices.
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